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陈年贵州茅台酒文化鉴赏会在青岛举行
诗酒风华逢山海,风起齐鲁浸酒香。12月10日,"诗酒鲁韵 陈年礼宴"陈年贵州茅台酒文化鉴赏会在青 岛举行。知名文化学者、企业家代表、资深茅友及媒体嘉宾齐聚黄海之滨,共赴一场以诗酒为媒、以礼 宴为韵的文化盛宴,在时光陈酿与人文积淀的交融中,深度体验茅台与齐鲁文化的共鸣与对话。 动现场 茅台集团党委委员、副总经理刘世仲从三个角度解读了茅台文化与齐鲁大地的礼乐文化交融共通之处。 一是诗酒相生,品齐鲁风雅的精神气度。从孔子"饮酒无量,不及乱"的礼序智慧,到辛弃疾"醉里挑灯 看剑"的豪迈诗情,再到李清照"酒意诗情谁与共"的婉约心境,齐鲁大地始终是诗酒文化的交汇之地。 陈年贵州茅台酒恰如一首精心雕琢的史诗,与山东的文脉在杯中相映生辉。二是匠心传承、岁月沉淀的 极致追求。茅台以"质量是生命之魂"为精神信仰,循着二十四节气的节律展开生产,以岁月柔化酒液的 棱角,最终才形成独特的风味,让每一滴陈酿都成为匠心与品质的鲜活注脚,包含着岁月交织的绵长诗 意。三是礼宴相合、情谊交融的时代温度。陈年茅台不仅是时光的载体,更是情感的纽带。在"酒逢知 己饮"的欢聚中深化友谊,在"礼尚往来"的交往中传递情谊,在"宴饮之乐"的氛围中升华情感。 ...
2025企业家博鳌论坛|黔景无限 诗酒流连
Xin Hua Wang· 2025-12-06 10:46
新华网贵阳12月4日电(汤子仪)12月3日,由贵州省委宣传部指导,新华社品牌工作办公室、新华网、 新华社贵州分社主办的2025企业家博鳌论坛之"邂逅山海·冬游贵州"论坛暨"黔地风物"推介会在海南博 鳌举办。珍酒李渡集团副总裁、贵州珍酒酿酒有限公司副总经理陈国华出席论坛并发言,向与会嘉宾展 现了贵州的独特魅力、珍酒的传奇历程与未来规划。 发言的亮点是珍酒正在建设的世界级酒庄。陈国华透露,庄园建设的初心源于"苍山如海,残阳如血"的 诗词意境。"为让更多人欣赏到贵州的壮美诗境,我们以'诗'为魂,以'酒'为体,聘请国内外顶级专家团 队,耗时五年完成方案设计。"他展示了多张效果图并介绍,这座庄园将提供美食、美酒、山水、人 文、休旅一体的全新体验:130米长的大门如徐徐展开的画卷;非遗博物馆为标志性建筑;山顶云顶餐 厅和书屋设计独具匠心,前者让每个座位都能欣赏苍山或云海美景,后者灵感源自梵净山蘑菇石;温泉 民宿每间客房均配泡池,温泉日出水量超1500吨且富含硫化氢、偏硅酸等有益物质;主楼则由乌克兰设 计师精心打造。 珍酒庄园预计明年底建成运营,陈国华诚挚邀请大家相约贵州,共赴一场诗与酒的醉美之约。 陈国华说,如今的贵州已 ...
从文化高地到全民盛典,国际诗酒文化大会为何年年出圈?
Xin Lang Cai Jing· 2025-11-08 01:02
Core Insights - The International Poetry and Wine Culture Conference has successfully integrated traditional Chinese poetry and wine culture with modern expressions, creating a vibrant cultural festival that resonates with a broad audience [3][6][12] Group 1: Event Highlights - The ninth edition of the conference featured a high-profile "Glory Night" with performances from international stars, showcasing a blend of classic poetry and contemporary music [3][5] - Jackie Chan, as a cultural ambassador, presented a limited edition album to the city, emphasizing the emotional connection between poetry, wine, and cultural identity [5][6] - The event has evolved into a cultural festival that is accessible and engaging for the general public, breaking the boundaries of traditional poetry gatherings [5][6] Group 2: Cultural Impact - The conference has hosted over 200 cultural exchange events, connecting with poets and artists from over 60 countries, establishing itself as a significant cultural IP [10][12] - The establishment of the "1573 Series Awards" reflects the internationalization and diversification of the conference, recognizing talents across various disciplines [10][12] - The event has successfully transformed the perception of poetry and wine culture, making it relatable and engaging for everyday people, thus fostering a deeper emotional connection [8][12] Group 3: Future Prospects - The ongoing efforts to promote poetry and wine culture are expected to continue, with the aim of integrating these traditions into contemporary life and expanding their global narrative [12] - The conference serves as a model for cultural innovation in the liquor industry, demonstrating how to bridge the gap between traditional cultural expressions and modern consumer engagement [12]
“让诗酒温暖每个人”荣耀盛典之夜在泸州举行
Ren Min Wang· 2025-11-04 09:02
Group 1 - The 9th International Poetry and Wine Culture Conference was held in Luzhou, Sichuan, featuring a gala night on November 2 that showcased a blend of poetry, music, drama, and dance [1][2] - The 2025 "1573 International Poetry Award" was awarded to Russian poet Maxim Amelin, recognized for his contributions to contemporary Russian poetry [2] - The conference has been held annually since 2017, conducting over 200 cultural exchange activities and collecting more than 500,000 excellent poetry works, serving as a significant platform for cultural exchange [3] Group 2 - Luzhou has a rich history of over 2,000 years in winemaking, with Luzhou Laojiao being a prominent Chinese liquor brand that has maintained its traditional brewing techniques for 701 years [4] - The company aims to promote Chinese liquor as a cultural ambassador connecting China and the world, enhancing its international influence through the International Poetry and Wine Culture Conference [4] - The event has contributed to the cultural exchange and development of Luzhou Laojiao, positioning it on a path towards internationalization and branding [4]
2025年国际诗酒文化大会在酒城泸州举行 共赴诗酒之约 揭晓三大奖项
Si Chuan Ri Bao· 2025-11-04 03:07
Core Points - The 2025 International Poetry and Wine Culture Conference, part of the 9th Luzhou Laojiao Cultural Arts Week, celebrated the theme "Let Poetry and Wine Warm Everyone" with participation from poets, writers, and artists from various countries [1][2] - The event awarded three prestigious prizes: the "1573 International Poetry Award," the "1573 International Poetry Translation Award," and the "1573 International Composer Award" [1] - Zhang Zhenhui from China and Wolfgang Kubin from Germany received the "1573 International Poetry Translation Award" for their contributions to poetry translation and cultural exchange [1] - José María Vitier from Cuba won the "1573 International Composer Award" for his achievements in contemporary music composition [1] - Russian poet Maxim Amelin was honored with the "1573 International Poetry Award" [1] - The event included various activities such as forums, creative exchange meetings, poetry recitals, and cultural excursions, providing a platform for academic exchange and cultural experiences for the citizens of Luzhou [1] Industry Insights - The International Poetry and Wine Culture Conference is a large-scale IP event aimed at promoting and popularizing poetry and wine culture, organized by the Luzhou municipal government and the Poetry Journal [2] - Over its nine editions, the conference has hosted more than 200 cultural exchange activities and collected over 500,000 excellent poetry works, connecting with poets, scholars, and literary enthusiasts from over 60 countries and regions [2]
共赴诗酒之约 揭晓三大奖项
Si Chuan Ri Bao· 2025-11-03 22:03
Core Points - The 2025 International Poetry and Wine Culture Conference, part of the 9th Luzhou Laojiao Cultural Arts Week, commenced in Luzhou, featuring poets and artists from various countries [1][2] - The event announced three major awards: the "1573 International Poetry Award," "1573 International Poetry Translation Award," and "1573 International Composer Award" [1] - Zhang Zhenhui and Wolfgang Kubin received the "1573 International Poetry Translation Award" for their contributions to poetry translation and cultural exchange [1] - José María Vitier from Cuba won the "1573 International Composer Award" for his achievements in contemporary music [1] - Russian poet Maxim Alekseev was awarded the "1573 International Poetry Award" [1] - The conference included various activities such as forums, creative exchanges, poetry recitals, and cultural explorations, enhancing cultural experiences for the local community [1] Industry Insights - The International Poetry and Wine Culture Conference is a significant IP event aimed at promoting and popularizing poetry and wine culture, organized by the Luzhou municipal government and Poetry Magazine [2] - Over nine years, the conference has hosted more than 200 cultural exchange activities and collected over 500,000 excellent poetry works, connecting with poets and scholars from over 60 countries [2] - The event has established itself as a major gathering in the national and global poetry and arts culture sector [2]
千年酒城奏响诗酒乐章 “让诗酒温暖每个人”荣耀盛典之夜在泸州举行
Zheng Quan Ri Bao Wang· 2025-11-03 13:47
Core Insights - The 9th International Poetry and Wine Culture Conference was held in Luzhou, showcasing a blend of poetry, music, drama, and dance, emphasizing cultural integration and artistic expression [1][4] - The "1573 International Poetry Award," established in 2018, has gained global recognition, with Russian poet Maxim Amelin winning the 2025 award for his contributions to poetry and cultural exchange [2][3] - The conference has evolved to include the "1573 International Poetry Translation Award" and the "1573 International Composer Award," promoting outstanding translators and composers worldwide [2][3] Company and Industry Highlights - Luzhou Laojiao, a prominent Chinese liquor brand, has a rich history of over 2,000 years in liquor production and is recognized for its cultural heritage, including the "1573 National Treasure Cellar" [7] - The International Poetry and Wine Culture Conference has been held annually since 2017, conducting over 200 cultural exchange activities and attracting poets and scholars from over 60 countries, enhancing Luzhou's cultural influence [4] - The event serves as a platform for cultural exchange, showcasing the charm of Chinese culture and promoting international dialogue through poetry and wine [6][7]
第九届国际诗酒文化大会在泸州举行
Core Insights - The "1573 International Poetry Awards" were announced during the "Honor Ceremony Night," showcasing a blend of poetry, music, and various art forms, emphasizing cultural integration and the significance of wine in poetry [1][2] Group 1: Event Overview - The "1573 International Poetry Awards" recognized Russian poet Maxim Amelin for his contributions to contemporary Russian poetry, highlighting his role in fostering dialogue between Russian and Chinese poetry [2][3] - The event featured participation from poets and artists from multiple countries, including China, Russia, Cuba, and Peru, indicating its international appeal and cultural significance [1][2] Group 2: Industry Trends - The white wine industry is evolving, with companies like Luzhou Laojiao transforming wine from a mere consumer product into a cultural medium, enhancing emotional connections and identity recognition among high-net-worth individuals [1][6] - The integration of traditional culture into marketing strategies is becoming crucial for wine companies, as they seek to differentiate themselves in a saturated market where conventional sales tactics are no longer effective [1][6] Group 3: Cultural Impact - The International Poetry and Wine Culture Conference has been held for nine consecutive years, facilitating over 200 cultural exchange activities and gathering more than 500,000 poetry submissions, thus becoming a significant platform for cultural exchange [4][5] - Luzhou Laojiao has expanded its international presence, establishing brand showcases in over 70 countries and promoting a dual strategy of cultural and product development [5][6]
上才艺了!外国友人访茅台熟背《将进酒》
人民网-国际频道 原创稿· 2025-09-22 01:29
Core Viewpoint - The 2025 "Belt and Road" Media Cooperation Forum showcased the rich culture and craftsmanship of Chinese liquor, particularly Moutai, through a series of engaging activities for foreign media guests [2] Group 1: Cultural Experience - Foreign media representatives participated in a tour of Moutai, experiencing the origins of Moutai liquor and the brewing process [2] - Guests were captivated by the performance of "Tian Niang" and witnessed the intricate craftsmanship in the packaging workshop [2] - The event highlighted the philosophy of brewing that emphasizes respect for nature and humanity, reflecting the deep cultural roots of Chinese liquor [2] Group 2: Cultural Exchange - Foreign guests recited Li Bai's poem "Jiang Jin Jiu" as a way to connect poetry and liquor, illustrating the storytelling aspect of Chinese wine culture [2] - The event concluded with a performance of "The Shepherd of Keketotai," further enriching the cultural exchange experience [2]
“轻资产上市”逆袭?杜甫酒业曲线登陆港股,诗酒文化能否突围?
Sou Hu Cai Jing· 2025-05-30 16:07
Core Viewpoint - Du Fu Liquor Industry has successfully completed a reverse merger with China Environmental Energy, marking its entry into the Hong Kong stock market as the second liquor company after Zhenjiu Lidong, and becoming the 22nd listed company in China's liquor industry [1][3]. Company Overview - Du Fu Liquor Industry was established in July 2013, originating from a liquor factory founded in 1983, and has positioned itself around the "poetry and liquor culture" IP, holding over a thousand cultural trademarks [3][4]. - The company operates 13 subsidiaries and has two major production bases, with an annual production capacity of 5,000 tons of raw liquor and 10,000 tons of finished liquor [3][4]. Market Position and Strategy - The company aims to focus on its core liquor business while expanding its international market presence, particularly in Southeast Asia [4][12]. - Du Fu Liquor's products are priced in the mid-to-high range, between 200 to 800 RMB, and include various series such as the Du Fu core series and cultural series [14][21]. Financial Performance - As of the latest reports, Du Fu Liquor has set ambitious targets for growth, aiming for a production value of 1 billion RMB and a market value of 5 billion RMB by 2025 [21]. - The company has expressed intentions to leverage its brand through capital markets to enhance its growth trajectory [4][21]. Competitive Landscape - Du Fu Liquor faces intense competition from established brands like Wuliangye and Luzhou Laojiao, as well as emerging brands like Jiangxiaobai in the Sichuan market [14][21]. - The company’s online sales presence is limited, with a small number of followers and sales on platforms like Taobao and JD, indicating a need for improved e-commerce strategies [16][20]. Recent Developments - The reverse merger with China Environmental Energy was structured through a sales agency agreement, allowing Du Fu Liquor to enter the market without traditional equity acquisition methods [11][12]. - The company has previously expressed its desire to go public and has taken steps towards this goal over the past few years [4][21].