9月19日至20日，2025"一带一路"媒体合作论坛中外媒体联合采访团走进茅台。逛"茅酒之源"，游 酿酒车间，观《天酿》表演，在包装车间见证丝带飞舞的匠心之美……外媒嘉宾在行走中感悟顺天敬人 的酿造哲学，沉醉于中国白酒的千年文化。更精彩的是，外国友人现场深情背诵李白《将进酒》，以诗 会酒，以酒载道，将中国诗酒文化的故事生动讲给世界听！片尾还有彩蛋呦，一首《可可托海的牧羊 人》同样信手拈来！ 视频制作：王靖舒 蔡成干 统筹：李志强 叶琦 ...

Core Viewpoint - Du Fu Liquor Industry has successfully completed a reverse merger with China Environmental Energy, marking its entry into the Hong Kong stock market as the second liquor company after Zhenjiu Lidong, and becoming the 22nd listed company in China's liquor industry [1][3]. Company Overview - Du Fu Liquor Industry was established in July 2013, originating from a liquor factory founded in 1983, and has positioned itself around the "poetry and liquor culture" IP, holding over a thousand cultural trademarks [3][4]. - The company operates 13 subsidiaries and has two major production bases, with an annual production capacity of 5,000 tons of raw liquor and 10,000 tons of finished liquor [3][4]. Market Position and Strategy - The company aims to focus on its core liquor business while expanding its international market presence, particularly in Southeast Asia [4][12]. - Du Fu Liquor's products are priced in the mid-to-high range, between 200 to 800 RMB, and include various series such as the Du Fu core series and cultural series [14][21]. Financial Performance - As of the latest reports, Du Fu Liquor has set ambitious targets for growth, aiming for a production value of 1 billion RMB and a market value of 5 billion RMB by 2025 [21]. - The company has expressed intentions to leverage its brand through capital markets to enhance its growth trajectory [4][21]. Competitive Landscape - Du Fu Liquor faces intense competition from established brands like Wuliangye and Luzhou Laojiao, as well as emerging brands like Jiangxiaobai in the Sichuan market [14][21]. - The company’s online sales presence is limited, with a small number of followers and sales on platforms like Taobao and JD, indicating a need for improved e-commerce strategies [16][20]. Recent Developments - The reverse merger with China Environmental Energy was structured through a sales agency agreement, allowing Du Fu Liquor to enter the market without traditional equity acquisition methods [11][12]. - The company has previously expressed its desire to go public and has taken steps towards this goal over the past few years [4][21].

Core Insights - The article highlights the successful integration of traditional Chinese culture with modern branding through the performance of "Da Dao Nong Xiang" by Xufu Liquor on CCTV's "Starry Avenue" [1][3][4] - Xufu Liquor's strategic partnership with CCTV has significantly enhanced its brand recognition and consumer engagement, positioning it as a national favorite [6][8] Group 1: Brand Strategy - Xufu Liquor has leveraged high-profile appearances on CCTV to enhance its brand image, associating itself with cultural values and national pride [6][7] - The brand's focus on core products and consumer engagement has been pivotal in its growth, emphasizing quality and cultural significance [8][10] Group 2: Cultural Integration - The performance on "Starry Avenue" creatively merged poetry and liquor, showcasing the cultural richness of Xufu Liquor and its connection to Chinese heritage [4][10] - The use of traditional poetry, such as Li Bai's "Jiang Jin Jiu," in marketing efforts has resonated with consumers, enhancing emotional connections to the brand [4][8] Group 3: Market Positioning - Xufu Liquor's branding as "Chinese Good Gift" has positioned it favorably in the market, appealing to consumers seeking quality and cultural depth in their purchases [3][8] - The brand's commitment to producing affordable, high-quality liquor has solidified its reputation in the competitive Chinese liquor industry [10]