邮轮圈淡季炸了个不大不小的瓜：那艘号称"邮轮界蜜雪冰城"的蓝梦之歌，官宣从2026年1月4号起暂停营业，美其名曰"硬件升级保养"。 懂的都懂，这话术跟"店铺装修，有缘再见"一个意思，基本就是"凉"了的前兆。 现在这船就孤零零停在广西北海港，官网点进去连条能订的航线都没有。更刺激的是，圈内都在传：这船不是修，是在找下家，已经"挂"二手市 场了。 1 我也问了一圈圈里人，大伙更多是唏嘘，却半点不意外。 今天咱们就来扒一扒，这艘"海上农家乐"，到底是怎么把自己玩废的。 先说说这船的来头。虽说这艘蓝梦之歌在蓝梦邮轮手里算"新船"，但往前捯饬捯饬，跟国内现役的这些邮轮比船龄，那绝对称得上是前辈。它的 前身叫阿依达・维塔号，2002 年就下水了，掐指一算，妥妥二十多岁的 "高龄船"。 蓝梦邮轮当初买到手时，那叫一个宝贝，简直当成亲儿子来养。为了让这艘"新船" 顺利运营，直接把自家另一艘船 "蓝梦之星" 给停了。 倒不是"蓝梦之星" 不行，纯粹是因为公司只有一套运营班子，两条船根本开不起，好一个拆东墙补西墙的操作。 蓝梦之歌从 2024 年投入运营，到 2026 年宣布停业，满打满算也就一年多时间。这波操作属实是 "出道即 ...

今天早上，我的朋友圈被一张盖着红章的通告刷屏了，蓝梦邮轮宣布旗下蓝梦之歌号将于2026年1月4日起暂停运营。 蓝梦邮轮在公告中表示，经过全面审慎评估，决定对旗下的蓝梦之歌号进行系统性的硬件升级与保养工程，对于已经预订了后续航次的旅客，该公司称会 严格按照合同约定，通过相关旅行社办理退款。 但值得一提的是，在蓝梦邮轮发布停运通知后，官网上依然挂着2026年全年航线计划，甚至可以点进去预订。 一边是停运公告戛然而止，另一边是售票系统岁月静好，这种巨大的撕裂感，往往是一家公司内部管理系统失灵的显著信号。 01 蓝梦邮轮官网截图 如果复盘蓝梦这家公司的资产结构，会发现这次停摆其实早有草蛇灰线。 他们手里只有两张牌。 第一张牌叫蓝梦之星。 这是一艘2001年由德国Blohm+Voss船厂建造的小船。仅有2.5万吨排水量，放在如今动辄十几万吨巨轮面前，就像个毫不起眼的玩具。 这条船前身则是曾在中国运营过的钻石邮轮辉煌号，蓝梦把它买回来时，看中的或许正是低廉的入场门槛。 但自从去年蓝梦邮轮买了新船后，这艘老船命运就急转直下。 为了集中资源保住新船运营，蓝梦之星在去年11月就停止了运营，整整一年，它就像一颗弃子，静静地停在上 ...

Core Insights - The "May Day" holiday has significantly boosted the cruise market in China, with a notable increase in bookings and interest from middle-class consumers [1][2][3] Group 1: Market Performance - The number of cruises departing from domestic ports during the "May Day" holiday reached 8, accommodating nearly 30,000 tourists [2] - Guangzhou Kanghui International Travel Agency reported a 30.2% year-on-year increase in cruise tourism participants as of April 25 [15] - The cruise market is showing signs of recovery, with many ships operating at near full capacity as of April [12][13] Group 2: Pricing Trends - Cruise prices have increased significantly, with some interior cabins priced over 10,000 yuan per person, more than double the early booking prices [7][8] - The demand for cruises during peak holiday periods has led to a more stable pricing environment compared to previous years [8][21] Group 3: Consumer Behavior - Young consumers are increasingly looking for shared accommodations to reduce costs, with many seeking roommates for cabins [10] - There is a growing interest in less crowded cruise experiences, with middle-class consumers favoring cruises for their limited passenger capacity and onboard amenities [8][10] Group 4: Industry Adjustments - Cruise companies have learned from past market fluctuations and are adopting more flexible pricing and booking strategies to avoid overcapacity and price drops [20][21] - The industry is seeing a shift in focus from traditional ports like Shanghai to a more diversified approach, with cruises departing from cities like Tianjin, Qingdao, and Guangzhou [6][23] Group 5: Future Outlook - Despite the current surge in demand, industry professionals remain cautious about the summer market, anticipating potential price drops if sales do not meet expectations [24][25]