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小蓝莓解锁“新食尚”
Jing Ji Ri Bao· 2025-07-05 07:53
Core Insights - The article highlights the transformation of blueberry cultivation in Baoshan Town into a significant driver of rural consumption and economic growth, showcasing the potential of small agricultural products to stimulate larger market dynamics [1][4]. Industry Overview - Baoshan Town has developed a comprehensive blueberry industry chain, including seedling research, large-scale planting, deep processing, cold chain logistics, and brand marketing, which supports the overall growth of the sector [2]. - The annual output value of the blueberry industry in Baoshan has exceeded 900 million yuan, creating over 10,000 jobs and serving as a model for rural prosperity [1][4]. Market Dynamics - The introduction of innovative consumption scenarios, such as offline promotional activities and online sales platforms, has significantly boosted blueberry sales, with online sales increasing by 180% year-on-year [3]. - The "Seven Joys Qingdao Tour" promotional campaign is projected to reach over 20,000 consumers by 2025, contributing to a 25% increase in fresh fruit sales [3]. Economic Impact - The integration of agriculture and tourism has led to the development of local accommodations, enhancing income for villagers and promoting community engagement in the blueberry business [3]. - The establishment of supply stations in major cities has facilitated high-end orders worth 100 million yuan, indicating the growing national presence of "Baoshan Blueberry" [4]. Community Development - The "Blueberry Talent Return Plan" has encouraged young people to return to their hometowns, contributing to the local economy through innovative agricultural practices and e-commerce [3]. - The cooperative model involving village collectives, enterprises, and farmers has reduced costs and increased profits, fostering a sense of community and shared prosperity [3].
(乡村行·看振兴)江西靖安“小”浆果助绘乡村振兴“莓”好“蓝”图
Zhong Guo Xin Wen Wang· 2025-06-05 14:05
Core Viewpoint - The article highlights the successful development of the blueberry industry in Lian Tang Village, Jiangxi Province, as a key driver for rural revitalization and economic growth, benefiting local farmers and the community [1][4]. Group 1: Industry Development - The blueberry base has revitalized over 300 acres of idle rural land, planting more than 30,000 blueberry trees, with an annual production capacity of over 100,000 pounds of fresh blueberries [4]. - The integration of capital, industry, land, and labor through a "chamber of commerce + cooperative + farmer" model has created a community of shared interests, ensuring stable income for farmers and meeting labor demands for the base [4]. - The base has expanded its offerings to include deep processing of blueberries into products like blueberry wine and dried blueberries, enhancing the added value of the blueberries [4]. Group 2: Economic Impact - The local cooperative generates an annual income of 40,000 yuan for the village collective economy and supports over 70 surrounding households, with an average income increase of over 30,000 yuan per person [4]. - The blueberry industry has become a distinctive symbol of local revitalization and wealth generation, contributing to both ecological and economic benefits [4][5]. Group 3: Future Plans - There are plans to further develop a complete blueberry industry chain to promote high-quality development of rural pillar industries, aiming to increase income for more farmers [5].
连云港赣榆:从“规模扩张”到“品质革命” “甜蜜产业”破解成长烦恼
Yang Zi Wan Bao Wang· 2025-04-09 01:17
Core Viewpoint - The blueberry industry in Lianyungang City is facing challenges due to a significant drop in market prices, prompting a shift from expansion to quality improvement in production [1][4][9]. Group 1: Industry Expansion - The blueberry planting area in Lianyungang has rapidly expanded to nearly 30,000 acres, becoming a distinctive agricultural industry [4][6]. - The introduction of advanced cultivation techniques, such as the "Blue Beauty" variety and smart temperature control systems, has improved yield and fruit quality [3][6]. - The integration of tourism with blueberry picking has generated additional income for local communities, with one village attracting 20,000 visitors and generating over 1 million yuan in related revenue [3][6]. Group 2: Market Challenges - Since March, blueberry prices have dropped nearly 40% compared to the previous year, with wholesale prices for different sizes significantly lower than in prior years [4][6][7]. - The increase in planting area and improved cultivation techniques have led to higher yields, contributing to market saturation and price declines [6][7]. - The price drop has affected smaller growers more severely, while larger producers with better techniques may still maintain profitability [7][9]. Group 3: Industry Transformation - The industry is transitioning from a focus on quantity to an emphasis on quality, aiming to enhance fruit quality and achieve better pricing [9][11]. - A modern agricultural park is being developed to combine blueberry cultivation, picking experiences, and rural tourism, with plans for 65 high-standard greenhouses [9][10]. - Companies like Wotian Group are enhancing their value chain through deep processing of blueberries, which helps stabilize sales and prices despite market fluctuations [10][11].