在种质创新领域，科研团队的成果尤为亮眼。辽宁省农业科学院果树科学研究所培育出"辽蓝513""辽蓝 515"，大连大学王贺新教授团队培育出"侠女""虞美蓝""启明星"等我国自主研发的蓝莓新品种，打破了 国外的长期垄断，成为我国北方及南方高海拔区域的国产替代品种。 辽宁蓝莓发展拥有雄厚的科研力量。辽宁省农业科学院果树科学研究所拥有国家现代葡萄产业技术体系 唯一的蓝莓种质资源鉴定与新种质创制岗位、农业农村部唯一的小浆果遗传改良与高效栽培重点实验 室、辽宁省小浆果遗传改良与高效栽培重点实验室。沈阳农业大学建有国家葡萄产业技术体系蓝莓沈阳 综合试验站。 大连大学蓝莓生物育种技术团队在王贺新教授的带领下，引进和保存蓝莓品种资源400余个，建立了我 国最大的种质资源圃，自主研发新品种300余个，获得授权70项，占全国总量70%以上，位居我国首 位。 送技术到田间，种出好果卖好价 在蓝莓采收的季节，辽宁省大连市庄河市塔岭镇来宝沟村蓝莓园里饱满的果实缀满枝头，紫黑色的果粒 裹着薄薄的果粉，在阳光下泛着莹润的光泽，农户穿梭其间忙着采收，脸上洋溢着丰收的喜悦。 从上世纪90年代陆续从国外引进蓝莓品种，到2024年底，全省蓝莓种植面 ...

Core Viewpoint - Zhongjing Foods reported a "revenue growth without profit growth" for the first half of the year, marking the first decline in half-year revenue since its listing in 2020 [1] Financial Performance - Revenue for the first half of the year was 524 million yuan, a year-on-year decrease of 2.5% [1] - Net profit attributable to shareholders was 101 million yuan, a slight increase of 0.29% year-on-year [1] - The seasoning food and seasoning ingredient segments both experienced revenue declines, with the seasoning food segment generating 310 million yuan (down 2.31%) and the seasoning ingredient segment generating 212 million yuan (down 1.31%) [1] Product Performance and Market Challenges - The Shanghai scallion oil, launched in 2021 as a "second growth engine," saw sales reach 89.39 million yuan in the first nine months of 2023, a year-on-year increase of 113.24% [2] - Despite its initial success, the product faced challenges from counterfeit products and increased competition, leading to a decline in revenue [2] - The brand's positioning is seen as too regional, limiting its appeal beyond local markets, and it struggles to capture the younger demographic and health-conscious consumers [2] Innovation and Market Expansion - Zhongjing Foods has been focusing on product innovation, launching new products such as garlic sauce and ginger-garlic sauce, which have performed well in sales rankings [3] - The company is also targeting the B2B market with new restaurant-specific seasonings and has established partnerships with several chain restaurants [3] - Despite these efforts, new product launches have not yet significantly boosted overall revenue [3] Future Prospects - The company is exploring the health food sector, with plans for a new instant health product, "Zhongjing Vitality Ginseng," currently in the research and development phase [3] - There are challenges in consumer perception and regulatory compliance for health food products, which may delay their contribution to revenue [3]

此外，在2024年年报中，仲景食品提出"依托仲景品牌优势，布局大健康食品领域"。今年7月，仲景食品在投资者互动平台回答提问称，公司目前已研发储 备首款即食滋补产品"仲景元气参"，不过，据半年报，新布局的食药同源类大健康食品仍在研发及车间建设阶段。 值得注意的是，上海葱油作为仲景食品2021年推出并精心打造为"第二增长极"的产品，一经面世通过线上渠道快速起量，增长势头强劲。根据公开数据， 2023年1—9月，上海葱油销售额达到8939.2万元，同比增长113.24%，2021—2023年连续三年同品类全国销量第一。但这样的快速增长没能持续下去，原因 是仲景上海葱油在电商平台上遭到许多其他商家的仿冒、抄袭。仲景食品在半年报中也提到，上海葱油受侵权产品冲击、竞争者涌入等因素影响，市场竞争 加剧，导致该品类营业收入同比下降。尽管仲景食品通过法律手段打击侵权，但短期仍难以完全抵消竞争带来的冲击。 知名战略定位专家、福建华策品牌定位咨询创始人詹军豪表示，上海葱油产品定位偏地域化，口味普适性不足，难以突破区域消费壁垒。在同质化竞争激烈 的调味品市场，品牌未能精准捕捉年轻群体或健康饮食需求，导致用户黏性有限。想要在激烈的市场 ...

Core Insights - Zhongjing Food Co., Ltd. reported a revenue of 524 million yuan and a net profit attributable to shareholders of 101 million yuan for the first half of 2025, reflecting a year-on-year growth of 0.29% [1] Group 1: Financial Performance - The company achieved a revenue of 212 million yuan from seasoning ingredients and 310 million yuan from seasoning foods in the first half of 2025 [1] - Research and development investment reached 19.42% year-on-year growth, totaling 19.73 million yuan [1] Group 2: Product Development and Innovation - Zhongjing Food launched new products such as garlic sauce and ginger-garlic sauce, ranking second in the hot sales list on JD.com for the same category [1] - The company upgraded its blueberry jam, receiving positive market feedback, and is conducting research on flavor technology for soy sauce [1] Group 3: Market Position and Strategy - Zhongjing Food focuses on health-oriented seasoning products and is a market leader in its niche, with products like mushroom sauce and scallion oil [1] - The company is actively expanding into the health food sector, leveraging traditional Chinese medicine research and brand advantages to meet modern consumer demands for convenient health products [1]

研发与产能布局同步发力。期内研发投入1973万元，同比增长19.42%，公司成立研发创新委员会，加 速技术成果转化。南阳仲景食品产业园一期项目已投产，上海葱油全品项生产线供应市场，物流配送效 率提升，为规模化发展奠定基础。 作为中国航天事业合作伙伴，仲景依托"制药级"品控标准强化品牌公信力，通过全渠道布局与产品创 新，持续巩固香辛料、香菇酱等核心品类的市场引领地位。(秦声) 报告显示，公司核心业务表现亮眼。调味配料板块凭借技术与规模优势，2022年—2024年年均产量超 3700吨，年均营收突破4.36亿元，现有21800L超临界萃取生产线，生产规模与市场占有率均居全国第 一。报告期内，公司通过产能规模扩张与工艺技术创新，强化B端竞争优势，调味食品业务聚焦线上线 下（300959）协同增效，共同推动C端高质量发展。在原材料价格影响单价下降的大背景下，实现了销 量同比增长4.48%的不易成绩，市场份额进一步巩固。 从调味食品板块来看，仲景香菇酱持续领跑全国同品类市场，公司推出蒜蓉酱、葱姜蒜酱，满足消费者 便捷烹饪需求，产品位列京东同品类热卖榜第二名；升级蓝莓果酱，采用纯熬工艺，四种配料，体现真 多大果粒，获得良 ...

2025年上半年，公司市场推广费较上年减少1211.43 万元，同比下降34.47%，主要系减少电商渠道低效 费用投入；办公费较上年增加209.94%，主要系低值易耗品消耗等增加；其他费用较上年增加 351.91%，主要系平台仓储配送费等支出增加。 目前该事项尚处于筹划阶段，交易对方、交易方案和交易价格尚未确定。公司将根据相关事项的进展情 况，及时履行必要的审批程序及信息披露义务。 本次拟出售的资产位于黑龙江省大兴安岭漠河市工业园区，权利主体为北极蓝公司，包括土地使用权、 房屋建筑物、构筑物及设备，账面原值合计5500.96万元。 （企业公告） 同期，公司经营活动产生的现金流量净额为1.25亿元，较上年同期增长13.00%；截至2025年6月末，公 司资产负债率为12.98%。 此外，谈及产品创新，公告还提到，报告期内，公司推出蒜蓉酱、葱姜蒜酱，满足消费者便捷烹饪需 求；升级蓝莓果酱，获得良好市场反响；开展酱油中香气与味道的风味技术研究，储备"一品鲜"酱汁产 品。 同日，仲景食品另公告表示，鉴于野生蓝莓供应环境的变化，为优化公司资产配置并提升运营效率，公 司于2025年8月18日召开第六届董事会第十三次会议， ...

Core Insights - The article highlights the transformation of blueberry cultivation in Baoshan Town into a significant driver of rural consumption and economic growth, showcasing the potential of small agricultural products to stimulate larger market dynamics [1][4]. Industry Overview - Baoshan Town has developed a comprehensive blueberry industry chain, including seedling research, large-scale planting, deep processing, cold chain logistics, and brand marketing, which supports the overall growth of the sector [2]. - The annual output value of the blueberry industry in Baoshan has exceeded 900 million yuan, creating over 10,000 jobs and serving as a model for rural prosperity [1][4]. Market Dynamics - The introduction of innovative consumption scenarios, such as offline promotional activities and online sales platforms, has significantly boosted blueberry sales, with online sales increasing by 180% year-on-year [3]. - The "Seven Joys Qingdao Tour" promotional campaign is projected to reach over 20,000 consumers by 2025, contributing to a 25% increase in fresh fruit sales [3]. Economic Impact - The integration of agriculture and tourism has led to the development of local accommodations, enhancing income for villagers and promoting community engagement in the blueberry business [3]. - The establishment of supply stations in major cities has facilitated high-end orders worth 100 million yuan, indicating the growing national presence of "Baoshan Blueberry" [4]. Community Development - The "Blueberry Talent Return Plan" has encouraged young people to return to their hometowns, contributing to the local economy through innovative agricultural practices and e-commerce [3]. - The cooperative model involving village collectives, enterprises, and farmers has reduced costs and increased profits, fostering a sense of community and shared prosperity [3].