8月27日，奈雪的茶发布2025年半年报。披露公司上半年营收下跌14.4%至21.78亿元，净亏损收窄73.1%至1.18亿元。 | | | | 截至6月30日止六個月 | | | | --- | --- | --- | --- | --- | --- | | | 2025年 | | 2024年 | | 病 | | | 人民幣元 | % | 人民幣元 | % | 人民幣元 | | | | | (以千計,百分比除外) | | | | 奈雪的茶直管門店 | 1,912,258 | 87.8 | 2,104,630 | 82.7 | (192,372) | | 瓶裝飲料 | 107,141 | 4.9 | 171.971 | 6.8 | (64,830) | | 其他(1) | 158,233 | 7.3 | 267,751 | 10.5 | (109,518) | | 劇 計 | 2,177,632 | 100.0 | 2,544,352 | 100.0 | (366,720) | | | | | 截至0月30日止入個月 | | | | --- | --- | --- | --- | --- | --- | | ...

于2025年6月30日，本公司注册会员数量达到约1.11亿名，月度活跃会员总数达到约390万名，月度复购 率约23.5%。 2025年下半年，我们将为提振门店收入表现与优化成本结构继续努力，我们将持续优化存量门店，并主 要以调整门店店型为主;不断改进我们于2025年上半年新推出的店型的门店模型，例如"奈雪green"店， 并继续探索新的店型或消费场景以期覆盖更广泛的消费群体;以及持续打造高品质、高性价比的健康产 品，并通过多元化的产品矩阵与精准化的品牌营销策略，帮助我们满足不同年龄群体的全时段消费需 求，以提高单店收入。 奈雪的茶(02150)发布截至2025年6月30日止6个月中期业绩，该集团取得收益人民币21.78亿元(单位下 同)，公司权益股东应占亏损1.17亿元，每股亏损0.07元。 得益于我们围绕绿色健康战略，积极推出的一系列创新产品，例如"每日蔬果瓶"系列与"蔬果酸奶昔"系 列;以及对经营不善的门店的持续优化，于报告期间，我们的奈雪的茶直营门店的平均单店日销售额较 2024年同期的7300元增长4.1%至7600元;每间茶饮店平均每日订单量较2024年同期的265.9单增长11.4% 至296.3 ...

Core Insights - The new tea beverage industry is undergoing a milestone transformation with the launch of Naixue's "No Sugar Natural Nutrition+" plan, marking a shift from "sugar reduction" to "natural nutrition" in the 5.0 light health era [2][3] - The plan emphasizes the use of at least three green ingredients in each product, aligning with the 2023 version of the "Chinese Residents' Dietary Nutrient Reference Intake" and the "2022 Chinese Residents' Dietary Guidelines" [2][3] - The focus on health elements in tea beverages has intensified, with brands promoting low sugar, low fat, and natural ingredients as key selling points [2] Industry Trends - The introduction of the "No Sugar Natural Nutrition+" plan highlights the increasing importance of nutrients like anthocyanins, Omega-9, Omega-3 fatty acids, and dietary fiber in tea products [3] - Consumer demand for ready-to-drink tea is evolving, with a growing emphasis on nutritional health attributes rather than just sugar reduction [3] - The tea beverage industry is responding to national health policies, such as the "Healthy China Action (2019-2030)," by aligning product offerings with consumer health needs [3][4] Future Outlook - The health focus is becoming a foundational aspect of tea brands, redefining the future landscape of the tea beverage industry [4] - Experts believe that the health upgrade in the tea beverage sector serves as a positive demonstration for the entire industry, enhancing national health literacy [4]