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雀巢全勤全力八赴进博,链接全球创新与中国市场
Jing Ji Wang· 2025-11-10 09:31
Core Insights - The 8th China International Import Expo (CIIE) has attracted global attention, showcasing the evolution of foreign enterprises' strategies in China since its inception in 2018 [1][3] - Nestlé has participated in all eight editions of the expo, presenting over 100 selected products from 12 countries, emphasizing its commitment to innovation and shared value creation in the Chinese market [3][4] Company Strategy - Nestlé views the CIIE as a platform to demonstrate its global innovation capabilities and product diversity while deepening its strategic roots in China [3][4] - The company recognizes China as its second-largest market, identifying growth opportunities in emerging trends such as the pet economy, aging population, and health demand upgrades [3][4] Product Offerings - Nestlé's infant nutrition segment showcased tailored solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [4][6] - The dairy section featured products designed for various age groups, including a student milk powder with enhanced DHA and ARA for cognitive development and a senior milk powder aimed at boosting immunity [4][6] Innovation and Trends - The imported water section introduced new products from iconic brands, including flavored sparkling water and non-alcoholic cocktail-flavored beverages, catering to health-conscious consumers [5] - The pet care segment highlighted products that address common pet health issues, such as allergy relief and digestive health, reflecting the rapid growth of the pet economy [5][6] Health and Nutrition - Nestlé Health Science presented a range of products targeting different health needs, including pediatric allergy solutions and adult nutrition management, emphasizing personalized nutrition [6] - The company's commitment to "creating shared value" was evident throughout the expo, focusing on healthier dietary choices, sustainable agricultural practices, and supply chain improvements [6]
八载深耕,雀巢携全球创新成果与创造共享价值承诺重磅亮相进博会
Xin Jing Bao· 2025-11-06 13:12
Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, highlighting Nestlé's commitment to showcasing over 100 selected products from 12 countries, emphasizing its focus on nutrition, health upgrades, and product innovation [1][3] - CIIE has evolved into a significant platform for global trade and a "golden window" for foreign enterprises to share in China's development opportunities, with Nestlé leveraging this platform to deepen its strategic roots in China [3][4] - Nestlé's CEO for Greater China expressed confidence in the growth opportunities presented by trends such as the pet economy, aging population, and health demand upgrades, reaffirming the company's ongoing investment in the Chinese market [3][4] Product Highlights - Nestlé's infant nutrition section showcased tailored nutritional solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [7] - The dairy section presented products designed for various demographics, including a student milk powder with double DHA for children and a senior milk powder aimed at enhancing immunity while reducing fat intake [9] - The imported water section introduced innovative products, including new series from Perrier and San Pellegrino, enhancing consumer experience with unique flavors [11] Sustainability and Shared Value - Nestlé emphasized its commitment to the "Creating Shared Value" concept, focusing on health, sustainable practices, and improving the livelihoods of supply chain workers [18] - The company has been sourcing fresh milk in China for nearly 40 years, purchasing over 1,000 tons daily and providing technical support to over 30,000 dairy farmers [18] - Nestlé has also been sourcing coffee beans in Yunnan for over 30 years, with total purchases exceeding 180,000 tons, benefiting over 46,000 coffee farmers through training and support [18]
国际视野接轨本土实践,雀巢健康科学推动牛奶蛋白过敏认知提升
Xin Hua Wang· 2025-08-12 05:58
Core Viewpoint - The rising incidence of food allergies, particularly cow's milk protein allergy, poses a significant challenge to children's health in China, necessitating early identification and standardized intervention to improve outcomes [1][4]. Group 1: Prevalence and Impact of Cow's Milk Protein Allergy - The detection rate of food allergies in infants aged 0-24 months is between 5.6% and 7.3%, with cow's milk protein being the most common allergen for children under three [4]. - Short-term effects of cow's milk protein allergy include skin symptoms like eczema, gastrointestinal symptoms such as vomiting and diarrhea, and respiratory symptoms like nasal congestion and cough [4]. - Prolonged allergy can increase the risk of malnutrition by 40%, potentially leading to growth delays and cross-allergies to other foods, with symptoms possibly persisting into adolescence [4]. Group 2: Nutritional Management and Solutions - Nestlé Health Science has developed comprehensive products and solutions for managing cow's milk protein allergy, emphasizing the importance of early medical intervention and proper dietary management [5][12]. - Specialized medical formula foods, such as extensively hydrolyzed formulas or amino acid-based formulas, are recommended for infants diagnosed with cow's milk protein allergy to ensure adequate nutrition [7][8]. - The effectiveness of extensively hydrolyzed formulas is supported by clinical trials, with a focus on reducing allergenic residues and ensuring proper growth and development for affected infants [8][12]. Group 3: Public Awareness and Education - There is a significant gap in parental knowledge regarding cow's milk protein allergy management, with over 70% of parents unaware of scientific approaches to address the issue [9]. - Common misconceptions include prematurely switching formulas after symptom relief and not adhering to medical advice for the duration of dietary management [9]. - Collaborative efforts between Nestlé Health Science and media platforms aim to enhance public understanding of children's nutritional health through education and outreach initiatives [10][12].