Core Viewpoint - The report from Xinda Securities indicates that Shede Liquor's net profit attributable to shareholders for the first half of 2025 is 443 million yuan, a year-on-year decrease of 24.98% [1]. Financial Performance - In Q2, the net profit attributable to shareholders reached 97 million yuan, showing a significant year-on-year increase of 139.48% [1]. - The revenue has shown a notable improvement after a continuous decline of over 20% in the previous four quarters [1]. Product Performance - The revenue from ordinary liquor in Q2 increased by 62.26% year-on-year, primarily driven by substantial sales growth of the T68 product [1]. - The company’s product matrix advantages are highlighted as lower-priced products (Shezhidao, T68) help to offset performance gaps amid intensified competition in the premium segment [1]. Strategic Focus - During the industry adjustment period, the company is focusing on core markets and deepening its layout, stabilizing the pricing of key products, and improving channel inventory issues [1]. - The company is actively exploring new growth points, demonstrating resilience in its operational development [1]. Earnings Forecast - The company is expected to have diluted earnings per share of 1.63 yuan, 1.93 yuan, and 2.38 yuan for the years 2025, 2026, and 2027, respectively [1]. - The rating for the company is maintained as "Buy" [1].

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 2.701 billion yuan in the first half of 2025, a year-on-year decrease of 17.41%, with a net profit attributable to the parent company of 443 million yuan, down 24.98% [1] - In Q2 2025, the company achieved a revenue of 1.152 billion yuan, a year-on-year decrease of 3.44%, while the net profit attributable to the parent company increased by 139.48% to 97 million yuan, indicating a significant improvement compared to the previous four quarters [2] - The company is focusing on its core market and actively exploring new growth points, demonstrating operational resilience during the industry adjustment period [2] Financial Performance Summary - The total revenue for 2023 was 7.087 billion yuan, with a growth rate of 17.0%. For 2024, it is projected to decrease to 5.357 billion yuan, a decline of 24.4%, followed by further declines in 2025 and 2026 [3] - The net profit attributable to the parent company for 2023 was 1.769 billion yuan, with a year-on-year growth of 5.0%. It is expected to drop to 346 million yuan in 2024, a decrease of 80.5%, before recovering to 543 million yuan in 2025 [3] - The gross profit margin for 2025 is estimated to be 62.9%, down from 74.6% in 2023 [3] Strategic Developments - The company is effectively managing costs, with a decrease in sales expense ratio by 3.27 percentage points and management expense ratio by 1.16 percentage points, leading to an improvement in net profit margin by 5.15 percentage points to 8.64% in Q2 2025 [2] - The e-commerce channel has shown strong performance, generating 336 million yuan in revenue, a year-on-year increase of 31.38%, accounting for 13.9% of total revenue [2] - The company plans to launch low-alcohol products in the second half of the year to reach younger consumer groups [2]