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用现代生活美学打开非遗 传统技艺也能“潮”起来
Yang Shi Wang· 2025-11-27 22:00
近日,第九届中国纺织非遗大会在四川成都举行,聚焦纺织非遗的保护传承与创新发展主题,行业专家、非遗传承人、高校代表与设计师展开 探讨,非遗传承已从"抢救性保护"迈向"创新性发展"的新阶段,核心在于"以人为本"的人才培养,成为共识。 如今,一场从课堂到产业、从师徒相传到数智赋能的非遗传承变革正在全国多地高校展开,为古老技艺注入青春活力。 T台上,系列全新设计的蜀锦服饰作品,通过现代工艺与创意剪裁,在凸显蜀锦色彩艳丽、层次丰富特点的同时,实现传统与现代的融合。来 自高校的优秀毕业设计作品,将蜀锦、蜀绣等传统纺织非遗技艺与藏、羌、苗、彝等民族服饰元素相结合,融入现代设计与日用单品,推动非 遗走进生活,展现高校将非遗传承与创新设计相结合的教学实践。 大连艺术学院时装与时尚现代产业学院院长 戴文翠:在文创的产品上,同沈阳的市级非遗传承人共同来合作IP形象。它可以设计成盘扣,可 以成为非常优雅,能够烘托服饰氛围的饰品。 东华大学非遗教研中心文创设计负责人 施晓黎:这款包采用了非遗彝族刺绣的技艺,与现代皮具设计相融合。既保留了民族文化的内涵,又 适配当代的审美与实用性。 国家级非物质文化遗产蜀绣代表性传承人 孟德芝:相比传统 ...
“青铜芙蓉”穿上身 被这波时尚消费新品种草了
Sou Hu Cai Jing· 2025-07-05 05:33
Group 1: Market Overview - The "Chinese fashion" consumption market is projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, creating new growth points for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that "Chinese fashion" consumption is expanding from single categories to diverse fields, becoming a significant engine for consumption upgrades [9][20] Group 2: Innovations in Traditional Brands - Traditional brands are launching new stores and seasonal products, with a focus on integrating seasonal ingredients and cultural experiences to create new consumption trends [1][3] - The Beijing Daoxiangcun has introduced seasonal pastries corresponding to each solar term, enhancing consumer engagement with traditional cultural elements [7] Group 3: Integration of Cultural Heritage - The integration of Shu Brocade, a non-heritage craft, into modern fashion items is gaining traction, with designers emphasizing the blend of traditional culture and modern aesthetics [12][20] - Companies are leveraging e-commerce platforms and cross-border exhibitions to establish a global sales network for Shu Brocade products, achieving daily sales of 100,000 to 150,000 yuan within seven months of launching [14] Group 4: Digital Transformation in Textile Industry - The textile and apparel industry is undergoing a digital transformation, with AI technology being utilized for fashion design, allowing designers to generate clothing designs rapidly [21][23] - Zhejiang province has seen significant advancements in digital transformation within the fashion industry, with a complete industrial chain from production to sales, contributing to over 1 trillion yuan in revenue [31]
老字号打造新门店、非遗解码新时尚……透过“新消费图鉴”看市场潜力释放
Yang Shi Wang· 2025-07-04 04:01
Group 1 - The core viewpoint of the article highlights the rapid expansion of the "Chinese fashion" consumption market, projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, serving as a new growth point for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that the fashion consumption market is diversifying from single categories to multiple fields, transitioning from external decoration to lifestyle leadership, becoming a significant engine for consumption upgrades [5][12] - Beijing has introduced a special action plan to expand fashion consumption, focusing on cultivating fashion scenes, enhancing fashion activities, innovating fashion brands, and creating a fashionable urban atmosphere to further stimulate the potential of fashion consumption [5] Group 2 - The integration of traditional craftsmanship, such as Shu brocade, into modern fashion items is creating new consumption vitality, with companies leveraging e-commerce platforms and cross-border exhibitions to build global sales networks [6] - A company that started Shu brocade business last November achieved daily sales of 100,000 to 150,000 yuan within seven months, showcasing the potential of traditional crafts in the contemporary market [6] - Chengdu is promoting high-level protection and high-quality development of Shu brocade and Shu embroidery through relevant policy measures, with upcoming events like Chengdu Fashion Week aimed at guiding traditional consumer goods towards fashion industry transformation [10]