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用现代生活美学打开非遗 传统技艺也能“潮”起来
Yang Shi Wang· 2025-11-27 22:00
Core Viewpoint - The 9th China Textile Intangible Cultural Heritage Conference held in Chengdu focused on the theme of protection, inheritance, and innovative development of textile intangible cultural heritage, with a consensus on talent cultivation being "people-oriented" [1] Group 1: Innovative Development and Education - A transformation in the inheritance of intangible cultural heritage is taking place across many universities in China, integrating ancient skills with modern vitality [3] - New designs of Shu brocade clothing showcased on the runway combine modern craftsmanship and creative tailoring, highlighting the vibrant colors and rich layers of Shu brocade while merging tradition with modernity [4] - Over 100 universities in China have established programs related to the protection of intangible cultural heritage, shifting from "rescue protection" to "activation inheritance and innovative development" [6] Group 2: Teaching Models and Challenges - The average age of national-level intangible cultural heritage representatives exceeds 65 years, indicating a significant challenge in the inheritance of these skills [7] - The Chengdu Textile College employs a "dual-teacher" system, combining academic teachers with heritage inheritors to enhance students' theoretical and aesthetic foundations while focusing on skill transmission [9] - The college has established a digital laboratory for intangible heritage, exploring modern methods like AI-assisted design to promote the active utilization of heritage in the digital age [11]
“青铜芙蓉”穿上身 被这波时尚消费新品种草了
Sou Hu Cai Jing· 2025-07-05 05:33
Group 1: Market Overview - The "Chinese fashion" consumption market is projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, creating new growth points for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that "Chinese fashion" consumption is expanding from single categories to diverse fields, becoming a significant engine for consumption upgrades [9][20] Group 2: Innovations in Traditional Brands - Traditional brands are launching new stores and seasonal products, with a focus on integrating seasonal ingredients and cultural experiences to create new consumption trends [1][3] - The Beijing Daoxiangcun has introduced seasonal pastries corresponding to each solar term, enhancing consumer engagement with traditional cultural elements [7] Group 3: Integration of Cultural Heritage - The integration of Shu Brocade, a non-heritage craft, into modern fashion items is gaining traction, with designers emphasizing the blend of traditional culture and modern aesthetics [12][20] - Companies are leveraging e-commerce platforms and cross-border exhibitions to establish a global sales network for Shu Brocade products, achieving daily sales of 100,000 to 150,000 yuan within seven months of launching [14] Group 4: Digital Transformation in Textile Industry - The textile and apparel industry is undergoing a digital transformation, with AI technology being utilized for fashion design, allowing designers to generate clothing designs rapidly [21][23] - Zhejiang province has seen significant advancements in digital transformation within the fashion industry, with a complete industrial chain from production to sales, contributing to over 1 trillion yuan in revenue [31]
老字号打造新门店、非遗解码新时尚……透过“新消费图鉴”看市场潜力释放
Yang Shi Wang· 2025-07-04 04:01
Group 1 - The core viewpoint of the article highlights the rapid expansion of the "Chinese fashion" consumption market, projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, serving as a new growth point for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that the fashion consumption market is diversifying from single categories to multiple fields, transitioning from external decoration to lifestyle leadership, becoming a significant engine for consumption upgrades [5][12] - Beijing has introduced a special action plan to expand fashion consumption, focusing on cultivating fashion scenes, enhancing fashion activities, innovating fashion brands, and creating a fashionable urban atmosphere to further stimulate the potential of fashion consumption [5] Group 2 - The integration of traditional craftsmanship, such as Shu brocade, into modern fashion items is creating new consumption vitality, with companies leveraging e-commerce platforms and cross-border exhibitions to build global sales networks [6] - A company that started Shu brocade business last November achieved daily sales of 100,000 to 150,000 yuan within seven months, showcasing the potential of traditional crafts in the contemporary market [6] - Chengdu is promoting high-level protection and high-quality development of Shu brocade and Shu embroidery through relevant policy measures, with upcoming events like Chengdu Fashion Week aimed at guiding traditional consumer goods towards fashion industry transformation [10]