Core Insights - The housing prices in Rongxin Century Jiangwan, once driven by school district advantages, have significantly declined from a peak of 190,000 - 200,000 yuan per square meter in early 2023 to current listings around 150,000 yuan per square meter, reflecting a broader market adjustment [5][6][8] - The perception of school district properties is changing, with recent policy shifts indicating a potential decrease in their premium value, as evidenced by the Shanghai Yangpu District's plan to redistribute quality teachers to weaker schools [13] Price Trends - Current listings for 93 square meter units in Rongxin Century Jiangwan are around 14.59 million to 14.70 million yuan, translating to over 150,000 yuan per square meter, but actual viewing activity is very low, with many properties seeing no viewings in the past 30 days [5][6] - Recent transactions in the area show prices between 134,000 and 146,000 yuan per square meter, indicating a significant drop from previous highs [6][8] Market Dynamics - Buyers are increasingly favoring properties with better price-performance ratios, such as Jianfa Haicheng, which has a registration average price of approximately 116,000 yuan per square meter, compared to the higher prices in Rongxin Century Jiangwan [6] - The emergence of price adjustments among sellers, with one property dropping from 14.60 million to 13.88 million yuan, suggests a shift in market sentiment and the fragility of price alliances among homeowners [8] School District Value Reevaluation - The recent announcement regarding teacher redistribution in the Yangpu District has led to a reevaluation of the value associated with school district properties, with some real estate agents removing "dual school district" labels from listings [13] - The overall sentiment in the market indicates that the premium attached to school district properties may diminish as educational equity becomes a policy focus [13]

Core Viewpoint - The recent collective pricing strategy among homeowners in the Rongxin Century Jiangwan community has drawn market attention, reflecting a unique behavior in the current second-hand housing market characterized by "price for volume" [1][6]. Group 1: Pricing Strategy and Market Context - Homeowners in Rongxin Century Jiangwan have collectively set the listing price for five similar-sized units at 14.6 million yuan, translating to approximately 15.7 thousand yuan per square meter, which is unusual in the current market [1][6]. - Historical transaction data shows that this community has seen significant price appreciation, with average transaction prices ranging from 13.4 thousand yuan to 14.9 thousand yuan per square meter this year, and a peak price of 19.9 thousand yuan per square meter in August 2022 [6][7]. - The community's reputation for quality and the lack of new supply in the area have contributed to homeowners' confidence in maintaining higher prices [7]. Group 2: Market Pressures and Challenges - Despite the homeowners' confidence, the collective pricing faces challenges due to a disconnect between listing prices and recent transaction levels, with current listings priced about 15% higher than the latest transaction [8][10]. - New residential projects nearby, such as Jianfa Haichen, offer significantly lower prices, creating competitive pressure on the second-hand market [8][9]. - The potential influx of new housing supply in the New Jiangwan City area could further exert downward pressure on second-hand home prices [9][10]. Group 3: Market Transition and Future Outlook - The phenomenon of homeowners banding together to maintain prices indicates a shift in the real estate market from rapid growth to a more stable adjustment phase [11]. - The focus of buyers is shifting from speculative price appreciation to actual living value, emphasizing the importance of property quality and supporting amenities [11][12]. - New regulations aimed at improving housing quality are expected to influence market dynamics, with higher-quality projects showing better sales performance [12].