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平安融易 持续扎根小微 多措并举助实体经济发展
Nan Fang Du Shi Bao· 2025-09-29 23:15
Core Viewpoint - The company, Ping An Rongyi, is actively implementing a multi-faceted approach to empower small and micro enterprises, particularly in rural areas, by leveraging its "AI + O2O" model to provide efficient financial services and support agricultural development [2][4]. Group 1: Service Model Transformation - Ping An Rongyi has shifted from a passive "sitting merchant" model to an active "walking merchant" approach, establishing an O2O service network that integrates online and offline services [3]. - The company has developed a specialized team of senior customer managers who engage directly with small and micro clients in key regions, offering face-to-face, full lifecycle financing advisory services [3]. - A case study of a cattle farmer in Shandong illustrates the effectiveness of this model, where the company provided 500,000 yuan in financing based on accounts receivable, resulting in a 50% increase in production capacity and nearly 30% growth in income [3]. Group 2: Agricultural Empowerment - The company is aligning its services with the national "Rural Revitalization" strategy, offering comprehensive support throughout the agricultural supply chain, including product procurement and online sales platform development [4]. - During the "Chinese Farmers' Harvest Festival," Ping An Rongyi engaged in community support activities, such as donating educational materials and establishing long-term procurement mechanisms for over 5,000 farmers [5]. - The "Three Agriculture Protection Plan" combines efficient financial services with marketing support, helping 480,000 agricultural micro-enterprise owners secure over 60 billion yuan in funding by June 2025 [5]. Group 3: Technological Integration - The company emphasizes technology as a core driver, promoting full-process digitalization and intelligence to enhance the efficiency and accessibility of financing for small and micro enterprises [6]. - A unique "human + enterprise" intelligent risk control model has been developed, utilizing over 6,000 risk factors to assess creditworthiness and reduce financing costs [6]. - The AI-driven loan application system has simplified the borrowing process, allowing 95% of small micro clients to receive funds within 1.3 hours, addressing their urgent financial needs [7]. Group 4: Future Outlook - Ping An Rongyi aims to continue its dual-driven strategy of deep offline service and advanced online technology to create a resilient "AI + O2O" service ecosystem [9]. - The company is committed to supporting small and micro enterprises through economic cycles, contributing to high-quality development in the modernized economy of China [9].
数字金融与实体经济融合,陆控股推动小微企业高质量发展
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-04-28 05:31
Core Viewpoint - Digital finance is becoming a significant force in promoting high-quality economic development through its convenience, efficiency, and inclusiveness, with Lufax Holdings committed to empowering small and micro enterprises by innovating and applying technology [1] Group 1: Digital Financing Solutions - Lufax Holdings has launched the "Xingyun 2.0" AI smart loan solution to address the financing challenges faced by small and micro enterprises, utilizing 12 core technologies including AI, video communication platforms, and credit scoring models [1][2] - The "Xingyun 2.0" solution significantly reduces user waiting times, with 95% of users able to obtain loans within 1.3 hours, and the application time for medium to large micro loans decreasing by 20 minutes [2] Group 2: Empowering Small and Micro Enterprises - Lufax Holdings has developed a digital operating platform called "Luhui Rong Business Pass" to enhance the operational capabilities of small and micro enterprises, addressing their limitations in resources and marketing [3] - The company has assisted over 300 rural cooperative leaders and agricultural innovators in securing more than 133 million yuan in funding, impacting over 10,000 people across various agricultural sectors [3] Group 3: Recognition and Impact - Lufax Holdings was awarded the "Best Digital Financial Institution" at the "Influence · Times Summit" and the 9th "Times Financial Golden Orange Award" for its outstanding performance in digital finance and service optimization for small and micro enterprises [3] - The company's innovations in digital finance not only provide efficient financing solutions but also contribute significantly to the sustainable development of small and micro enterprises, setting a benchmark in the industry [4]