Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a significant increase in net profit for Q1 2025, achieving a net profit of 310 million yuan, a year-on-year increase of 41.3%, despite a revenue decline of 4.8% to 3.45 billion yuan [5][6] - The improvement in gross margin is attributed to enhanced production efficiency and a shift in channel structure, with the gross margin reaching 34.3%, up 4.3 percentage points year-on-year [7][8] - The company is actively optimizing its store layout while increasing the number of high-margin direct sales channel stores [6][8] Summary by Sections Financial Performance - Q1 2025 revenue breakdown by product: cabinets 980 million yuan (-8.5%), wardrobes 1.8 billion yuan (-5.6%), bathrooms 220 million yuan (+9.7%), wooden doors 220 million yuan (+1.0%) [6] - Revenue by channel: direct sales 160 million yuan (+10.2%), distribution 2.59 billion yuan (-1.3%), bulk sales 500 million yuan (-28.6%) [6] Profitability Metrics - Q1 2025 gross margin by product: cabinets 29.7% (+4.1 pcts), wardrobes 39.8% (+4.2 pcts), bathrooms 24.1% (+2.8 pcts), wooden doors 21.2% (+6.2 pcts) [7] - Q1 2025 gross margin by channel: direct sales 55.6% (+2.5 pcts), distribution 35.4% (+3.5 pcts), bulk sales 17.4% (+1.5 pcts) [7] Future Projections - The company’s net profit forecasts for 2025-2027 have been slightly raised to 2.84 billion yuan, 3.20 billion yuan, and 3.52 billion yuan respectively, reflecting increases of 3%, 5%, and 6% [8][9] - Projected EPS for 2025-2027 are 4.67 yuan, 5.26 yuan, and 5.78 yuan, with corresponding P/E ratios of 14, 12, and 11 times [8][9]

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with total revenue of 18.92 billion yuan, down 16.9% year-on-year, and a net profit of 2.6 billion yuan, down 14.4% year-on-year. The company plans to distribute a cash dividend of 2.48 yuan per share to all shareholders [1] Group 1: Financial Performance - In Q4 2024, the company achieved revenue of 5.05 billion yuan, a decrease of 18.8% year-on-year, and a net profit of 570 million yuan, down 21.7% year-on-year [1] - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, while the net profit margin was 13.7%, up 0.4 percentage points year-on-year [4] - The company’s operating expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales expenses rising due to increased advertising and a decline in revenue scale [5] Group 2: Product and Channel Performance - In 2024, revenue by product was as follows: cabinets 5.45 billion yuan (down 22.5%), clothing accessories 9.79 billion yuan (down 18.1%), bathroom products 1.09 billion yuan (down 3.6%), and wooden doors 1.13 billion yuan (down 17.7%) [2] - The direct sales channel saw a slight increase in revenue to 830 million yuan (up 0.6%), while the distribution and bulk channels experienced declines of 20.1% and 15.1%, respectively [2] - The company’s direct sales division achieved growth by expanding new channels, with a 22% increase in large customer numbers by the end of 2024 [3] Group 3: Market and Strategic Outlook - The domestic new housing sales area decreased by 12.9% year-on-year, indicating a challenging market environment for the company [3] - The company is actively optimizing its marketing system and transitioning to a home furnishing strategy, with over 1,100 effective retail home furnishing stores by the end of 2024, an increase of over 450 stores year-on-year [3] - The company anticipates a recovery in the furniture market due to increased consumer subsidy policies, with a 300 billion yuan fund aimed at boosting demand through "old-for-new" initiatives [5]