严牌股份紧扣新时代绿色中国发展战略，立足既有技术与市场优势，加大研发创新、扩容产能规模，稳 步推进高质量发展。2024年公司实现营收7.85亿元，同比增长8.75%，2025年一季度实现营收2.00亿 元，同比增长16.49%，增长势头持续显现。公司目前拥有多条进口针刺无纺布生产线及两百多台织 机，具备数千万平方米级针刺无纺滤布和机织滤布产能，生产规模业内领先，可快速组织生产与交付； 同时通过设立子公司从事原材料研产销，形成产业协同效应，保障供应链稳定与质量可控，有效降低成 本。 2025年1月，严牌股份首发募投的高性能过滤材料生产基地、高性能过滤带生产基地项目已结项，初步 缓解公司产能压力。2024年，公司向不特定对象发行可转债募集资金4.68亿元，用于高性能过滤材料智 能化产业项目及补充流动资金。高性能过滤材料智能化产业项目总投资4.73亿元，项目建设完成后，严 牌股份将新增年产919万平方米高性能过滤材料的生产能力，不仅将进一步扩大高性能产品产能、丰富 主营业务品类以强化环保过滤领域核心竞争力，还将通过引入自动化、智能化设备推动生产与管理升 级，助力效率提升与业务持续高效发展。 严牌股份在深耕国内市场的 ...

在海产品船上速冻工艺方面，团队发明了船用低渗盐量氯化钙浸渍冻结海水鱼方法，冷冻海水鱼抗氧化冰衣配方和自动镀冰衣装置。采用该技术，冷冻 海水鱼可保持一级鲜度300天，破解冻品氧化变色难题。 上海海洋大学食品学院技术团队历时十余年，围绕"海产品海陆一体化冷链"展开攻关，研发出系列创新装备与方法，显著提升了冷链效率与品质。目 前，相关技术已在龙头企业推广应用，近三年累计新增产值近15亿元，创汇千万美元，节约能耗资金上亿元。冷库能耗较全国平均水平降低60%，冷藏运输 设备节能15%，每年减少碳排放数千万吨。 在船用、陆用新型冷链装备研制方面，团队联合国内冷链装备制造企业，针对冻结设备单一、冻结效率低的问题，创制了自动出料立式平板冻结装置、 上下冲击式速冻机，提出了冷库的性能优化和制冷系统节能技术，发明了节能型冷藏运输设备。 长期以来，我国海产品在捕捞后的损耗率高达15%~20%，年均经济损失超150亿元。传统冷链技术常因海陆脱节、能耗高、冻品品质差等问题让海 鲜"折损"在路上，同时伴随高碳排放与资源浪费。 "像金枪鱼这样的鱼类，在稳定的超低温环境下（-60℃以下）才能很好地避免其氧化、变色，而远洋渔船海上作业时间长， ...

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a significant increase in net profit for Q1 2025, achieving a net profit of 310 million yuan, a year-on-year increase of 41.3%, despite a revenue decline of 4.8% to 3.45 billion yuan [5][6] - The improvement in gross margin is attributed to enhanced production efficiency and a shift in channel structure, with the gross margin reaching 34.3%, up 4.3 percentage points year-on-year [7][8] - The company is actively optimizing its store layout while increasing the number of high-margin direct sales channel stores [6][8] Summary by Sections Financial Performance - Q1 2025 revenue breakdown by product: cabinets 980 million yuan (-8.5%), wardrobes 1.8 billion yuan (-5.6%), bathrooms 220 million yuan (+9.7%), wooden doors 220 million yuan (+1.0%) [6] - Revenue by channel: direct sales 160 million yuan (+10.2%), distribution 2.59 billion yuan (-1.3%), bulk sales 500 million yuan (-28.6%) [6] Profitability Metrics - Q1 2025 gross margin by product: cabinets 29.7% (+4.1 pcts), wardrobes 39.8% (+4.2 pcts), bathrooms 24.1% (+2.8 pcts), wooden doors 21.2% (+6.2 pcts) [7] - Q1 2025 gross margin by channel: direct sales 55.6% (+2.5 pcts), distribution 35.4% (+3.5 pcts), bulk sales 17.4% (+1.5 pcts) [7] Future Projections - The company’s net profit forecasts for 2025-2027 have been slightly raised to 2.84 billion yuan, 3.20 billion yuan, and 3.52 billion yuan respectively, reflecting increases of 3%, 5%, and 6% [8][9] - Projected EPS for 2025-2027 are 4.67 yuan, 5.26 yuan, and 5.78 yuan, with corresponding P/E ratios of 14, 12, and 11 times [8][9]

4Q2024，分产品看，橱柜/衣配/卫浴/木门分别实现营收14.2/26.0/2.9/3.1 亿元，分别同 比-23.9%/-15.4%/-8.7%/-19.1%。分渠道看，直营/经销/大宗分别实现营收3.1/36.5/7.0 亿元，分别同 比-5.0%/-23.3%/-23.2%。 2024 年1-12 月份，国内新建商品房销售面积为9.7 亿平方米，同比-12.9%，面对行业景气度下滑、市场 竞争加剧、以及公司尚处在大家居转型的阵痛期，公司经销和大宗事业部收入有所下滑。公司直营事业 部通过不断拓展大客户内购、房产中介、客户裂变等新兴渠道，实现逆势增长，截至2024 年末，大客 户数量同比增加22%，同时在大家居的战略模式下，直营事业部较早实现单品转型布局，在多品销售及 定制装修一体化销售带动下，2018-2024 年客户户均单值复合增幅达47%，多品类协同销售占比从30% 提升至54%。 截至2024 年末，公司经销商门店总数为7750 家，比2023 年末减少966 家，其中，欧派品牌/欧铂丽品 牌/欧铂尼品牌/铂尼思品牌的门店数分别为5077/975/ 941/546家，与2023 年末相比分别变 动 ...

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5][10] - Despite challenges in the real estate market, the direct sales channel experienced growth, with revenue from direct sales reaching 0.83 billion yuan, up 0.6% year-on-year [6][7] - The company is actively pursuing a home furnishing strategy, with a significant increase in the number of large clients and a rise in multi-category collaborative sales [7][10] Revenue Performance - The company’s revenue by product for 2024 was as follows: cabinets 5.45 billion yuan (down 22.5%), wardrobes 9.79 billion yuan (down 18.1%), bathrooms 1.09 billion yuan (down 3.6%), and wooden doors 1.13 billion yuan (down 17.7%) [6] - The revenue by channel showed direct sales at 0.83 billion yuan (up 0.6%), distribution at 14.04 billion yuan (down 20.1%), and bulk sales at 3.05 billion yuan (down 15.1%) [6] Profitability and Margins - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8][10] - The gross margin by product was as follows: cabinets 35.6%, wardrobes 39.4%, bathrooms 27.8%, and wooden doors 25.7% [8] Cost and Expenses - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales expenses rising due to increased advertising costs [9][10] - The fourth quarter of 2024 saw an expense ratio of 24.5%, up 3.6 percentage points year-on-year [9] Future Outlook - The company has adjusted its revenue forecasts for 2025 and 2026 to 20.574 billion yuan and 22.953 billion yuan, respectively, reflecting a 6% downward adjustment [10] - The company is expected to benefit from government policies aimed at boosting consumer spending in the home furnishing sector, which may enhance market confidence [9][10]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5] - Despite the overall market downturn, the direct sales channel experienced growth, while the distribution and bulk channels faced challenges [6][7] - The company is actively pursuing a home furnishing strategy, which is expected to enhance market share in the future [10] Revenue Performance - In 2024, the company’s revenue from various products was as follows: kitchen cabinets 5.45 billion yuan, wardrobe 9.79 billion yuan, bathroom 1.09 billion yuan, and wooden doors 1.13 billion yuan, with year-on-year changes of -22.5%, -18.1%, -3.6%, and -17.7% respectively [6] - The direct sales channel generated 830 million yuan, a year-on-year increase of 0.6%, while the distribution and bulk channels saw declines of 20.1% and 15.1% respectively [6] Gross Margin and Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8] - The gross margin for the fourth quarter of 2024 was 36.9%, reflecting a year-on-year increase of 2.3 percentage points [8] Cost Structure - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales, management, R&D, and financial expense ratios at 10.0%, 6.9%, 5.4%, and -1.3% respectively [9] Market Outlook - The home furnishing consumption subsidy policy is expected to boost consumer enthusiasm and industry confidence, with a special fund of 300 billion yuan aimed at promoting consumption upgrades [9] Financial Forecast - The company’s revenue forecast for 2025 and 2026 has been slightly adjusted to 20.574 billion yuan and 22.953 billion yuan, respectively, with net profit forecasts of 2.768 billion yuan and 3.044 billion yuan [10] - The earnings per share (EPS) for 2025-2027 are projected to be 4.54 yuan, 5.00 yuan, and 5.46 yuan, with corresponding price-to-earnings (P/E) ratios of 15, 13, and 12 times [10]