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从年宵花到生肖文创:多地年货市场供销两旺 传统与创意产品点亮春节消费
Yang Shi Wang· 2026-01-27 13:13
Group 1: Market Overview - The year-end market is becoming lively as the Spring Festival approaches, with increased supply of New Year flowers and products featuring the Year of the Horse elements gaining popularity [1][4] - In Guangzhou, the total production of New Year flowers is expected to reach 20 million pots during the Spring Festival, with the overall market supply estimated at approximately 50 million pots [4] - In Hebei, a butterfly orchid cultivation base has successfully produced over 200 varieties, supplying more than 200,000 butterfly orchids to the New Year flower market [7] Group 2: Product Trends - In Chongqing, small products infused with Year of the Horse elements are in high demand, with a bustling market for traditional folk ornaments and trendy cultural products [10] - In Shandong, a glassware company is producing over ten unique cultural products centered around the horse theme, combining glass-making techniques with traditional zodiac culture [13] - In Guizhou, a朱砂 product company has launched a series of Year of the Horse themed products, selling through both online and offline channels nationwide [16]
年宵花市迎春旺:多元品种花卉满足市场需求 点亮节日消费热潮
Yang Shi Wang· 2026-01-27 07:29
央视网消息:春节临近,花卉市场也逐渐火热。在山东菏泽,芍药鲜切花开始上市。芍药花的自然花期本来是在初夏,当地花农通过温室 大棚精确模拟春夏环境,实现了芍药花在冬季的规模化上市。 山东菏泽:技术赋能 芍药鲜切花冬季上市 在菏泽市牡丹区的一处大棚内,一千多盆芍药花开正艳。花农手拿标尺和剪刀,按照标准剪下花枝。 芍药花型修长整齐、花瓣层次丰富、花色富有变化,一直深受人们的喜爱。从2019年开始,菏泽市的花农通过温室大棚,模拟芍药春、夏 季生长环境,让芍药得以在冬日绽放。 据介绍,截至2025年底,菏泽市每年有超过1亿枝芍药鲜切花供应市场,年产值超过10亿元。 据了解,今年该基地成功培育了200多个蝴蝶兰品种,共有20多万株蝴蝶兰供应年宵花市场。 广东广州:年宵花生产基地进入销售旺季 在涿州市的一家蝴蝶兰培育基地,玫红、淡粉、淡黄的蝴蝶兰灵动多姿,消费者忙着挑选心仪的品种,商户们则不停打包发货。 随着春节临近,广东广州各个年宵花生产基地开始进入销售高峰。据广州市农业农村局预计,春节期间广州年宵花总产量预计将达2000万 盆。 河北涿州:蝴蝶兰绽放 花卉基地销售忙 要说年宵花里谁的人气最旺,蝴蝶兰一定是热门选择之一。在 ...