这几天，一辆装满桂味和仙进奉荔枝的车辆从东莞出发，通过空运将跨越6000公里"登陆"迪拜人民的餐 桌。这标志着东莞本地具有生产基地和加工包装出口备案的荔枝主体，实现了东莞荔枝大宗出口零的突 破。未来，东莞荔枝将以中东、东南亚市场为突破口，积极探索更广阔的国际市场。 6月中下旬，岭南的荔枝开启集中上市期。今年，全国荔枝迎来丰产，主产区广东预计产量将比往年平 均产量增收约50%。市场供应量的爆发式增长，加上冷链运输成本降低、电商平台的入局，让荔枝市场 竞争变得激烈。 在此背景下，各地纷纷深挖本地特色，打造差异化名片。作为珠三角主产区，东莞荔枝一直都定位高端 市场，其中诸如冰荔、观音绿等被誉为"荔枝中的爱马仕"。6月以来，东莞组织了多场线下规模化、组 织化的大型产销推介会，北上京津冀、南下新加坡，构建起辐射全国、走向海外的供销网络。 今年是荔枝丰产年，从各家果场在线上直播间纷纷掀起预售开始，广东、海南各个荔枝主产区早已开 启"订单农业"，以订单前置锁定市场预期。由于荔枝自东向西成熟，当茂名荔枝凭借影视剧在国内爆火 时，东莞荔枝还未上市。 当前，如何让高端荔枝以差异化路径持续拓宽销路、打开新市场，成了东莞果农们最为关 ...

南农晨读丨亚克 西！广东 给"荔"_南方+_ 南方plus 【今日关注】 两广慢火车最后的"担担军" 上午9时40分许，广东湛江开往广西南宁的K9314次列车缓缓前行。"荔枝是早上五六点刚摘的。"车厢 内，湛江廉江市河唇镇龙湖村人罗燕芬正回应询问的乘客。她守着两个装满荔枝的大竹筐，脚边是一根 扁担。 农行广东分行：引"金"入海，绘就海洋经济新画卷 现场洽谈火热！汕头雷岭举行广东荔枝产销对接系列活动 6月25日，"荔香四海 产销共赢"广东荔枝产销对接系列活动（汕头分会场）在汕头市潮南区雷岭镇荔宝 冷链中心举行。汕头市采购商、雷岭镇荔农、金融保险机构、物流企业等各界代表，参与了本次活动。 雷岭镇被誉为"粤东荔枝之乡"，已实现连续22年出口北美市场的佳话。雷岭镇党委书记何壁生介绍，该 镇成功申获"雷岭荔枝""雷岭乌叶荔枝"两个地理标志证明商标，入选"粤字号"农业品牌创新培优实践 点。通过培育、嫁接等方式，在乌叶、桂味、妃子笑、糯米糍等传统品种基础上，成功引进观音绿、巨 美人、凤山红灯笼、井岗红糯等优新品种。 客韵新声颂乡情！湾区东海岸（陆河）赛区6月27日启幕丨2025广东乡村歌手大赛 向海图强，金融护航。近年来， ...

Core Insights - Dongguan lychee has become a trending agricultural product, leveraging internet and social media to enhance its market presence and sales [5][6][70] - The region is recognized for its unique lychee varieties and advanced agricultural techniques, making it a hub for high-end lychee production [16][20][70] Group 1: Market Position and Trends - Dongguan is known as the "Lychee Capital of China," with the largest planting area and distinct varieties [3][6] - The premium lychee varieties, such as Ice Lychee and Guanyin Green, have gained significant popularity, with prices ranging from 300 to 700 yuan per pound in high-end markets [8][9][7] - The Ice Lychee has been sold at Beijing SKP for 760 yuan per pound since 2022, often in short supply [9][8] Group 2: Technological and Agricultural Innovations - Over 90% of Dongguan's lychee varieties are of high quality, with significant contributions to national new varieties [12][10] - Dongguan has been a pioneer in lychee breeding since the 1980s, leading to the development of popular varieties like "Feizi Xiao" [17][20] - Advanced agricultural practices, including smart irrigation and fertilization systems, have improved both the quality and yield of lychee production [19][20] Group 3: Sales and Marketing Strategies - The rise of live streaming and e-commerce has transformed the sales landscape for Dongguan lychee, with significant sales achieved through platforms like Douyin and Xiaohongshu [25][38][36] - Recent promotional events have successfully integrated social media influencers to boost sales and brand recognition for Dongguan lychee [59][64][70] - The introduction of lychee-derived products, such as lychee vinegar and snacks, has diversified revenue streams, with processed goods accounting for half of sales [45][49] Group 4: Community and Cultural Impact - The local community is actively involved in promoting lychee culture, with events and activities designed to engage consumers and enhance the brand image [64][70] - Dongguan's lychee not only represents agricultural success but also embodies the region's cultural heritage and innovation [72][75]