Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved steady revenue growth in H1 2025, with a revenue of 812 million yuan, representing a year-on-year increase of 2.63%. The gross profit margin was 22.92%, up by 0.91 percentage points year-on-year, while the net profit attributable to shareholders was 131 million yuan, down by 2.61% year-on-year [7] - The company is focusing on penetrating existing market potential and enhancing its product offerings to meet diverse customer needs, which is expected to improve its market competitiveness and operational sustainability [7] - The company is seizing opportunities in the AI edge market, with its third-generation chips being integrated into various AI applications, indicating a strong commitment to innovation and collaboration with major platforms [7] Financial Summary - The company forecasts total revenue of 2,334 million yuan for 2025, with a year-on-year growth rate of 28.31%. The net profit attributable to shareholders is expected to reach 392 million yuan, reflecting a growth rate of 30.76% [1][8] - The earnings per share (EPS) is projected to be 3.25 yuan for 2025, with a price-to-earnings (P/E) ratio of 39.34 based on the latest diluted EPS [1][8] - The company maintains a strong balance sheet with a low debt ratio of 13.54% and a net asset value per share of 36.46 yuan for 2025 [6][8]

Industry Overview - Global Bluetooth device shipments exceeded 5 billion units in 2023, with true wireless stereo (TWS) market shipments projected to reach 330 million units in 2024, a year-on-year growth of 13%, indicating a recovery to double-digit growth [1] - By 2028, annual Bluetooth device shipments are expected to reach 7.5 billion units, with a compound annual growth rate (CAGR) of 8% over the next five years, driven by the recovery of the consumer electronics market and the demand for IoT devices [1] Company Performance - **Hengxuan Technology**: In 2024, the company achieved revenue of 3.26 billion yuan, a year-on-year increase of 49.94%, and net profit of 459.52 million yuan, a significant increase of 271.70%, marking historical highs for both metrics [7] - **Jieli Technology**: Reported revenue of 3.12 billion yuan in 2024, with a net profit of 794 million yuan, representing a year-on-year growth of 27.03%, the highest net profit among the five companies [7] - **Zhongke Lanyun**: Achieved revenue of 1.82 billion yuan in 2024, a year-on-year increase of 25.72%, with net profit of 300 million yuan, up 19.38% [8] - **Tailin Microelectronics**: Reported revenue of 844 million yuan in 2024, a year-on-year increase of 32.71%, with net profit of 96.49 million yuan, up 93.87% [9] - **Juchip Technology**: Achieved revenue of 652 million yuan in 2024, a year-on-year increase of 25.3%, with net profit of 107 million yuan, up 63.8% [11] Technological Advancements - Bluetooth technology is evolving from a simple connector to an edge computing node, with AI-accelerated Bluetooth SoCs capable of real-time sensor data processing, significantly reducing response times [14] - The introduction of Bluetooth 5.2 has brought three major technical updates, enhancing transmission density, reducing latency, and improving signal security [13] - The Bluetooth SIG is collaborating with major companies to develop Gaming Audio Profile 1.0 (GAP 1.0) for improved audio output and reduced latency in gaming applications [12] Market Trends - The demand for Bluetooth chips is increasing due to consumer preferences for enhanced interaction experiences, leading to the development of SoC chips that integrate sensors and AI algorithms [15] - The market for Bluetooth AR/VR devices is expected to exceed 100 million units by 2028, with a CAGR of 45%, driven by low-latency features of Bluetooth 5.4 [14] - The shift from single consumer demand to full-scenario intelligence is redefining the market dynamics, positioning Bluetooth technology as a key enabler for smart connectivity across various applications [11][15]

Core Viewpoint - Dan Yi Investment has conducted research on Zhongke Lanyun, revealing significant growth in product lines and projected profit increases for 2024 and 2025 [1] Company Summary - Zhongke Lanyun has expanded its product line to include ten categories, such as Bluetooth headset chips and Bluetooth speaker chips [1] - The company expects a 40.44% year-on-year increase in net profit excluding non-recurring items for 2024, driven by a diverse product range, increased shipment volume, and revenue growth, despite a reduction in government subsidies [1] - In 2025, Zhongke Lanyun plans to develop audio chips suitable for smart speakers, smartwatches, and R/VR devices, in addition to launching Wi-Fi and video product lines [1] - The company has partnered with ByteDance's Volcano Engine to offer hardware and software solutions compatible with the Doubao large model [1] - Products have been integrated into the supply chains of brands such as Xiaomi, realme, and Baidu, with the Xunlong third-generation chip already applied in FIIL GS Links I headphones [1] - All products support Bluetooth 6.0 standards and have been certified by the Bluetooth Special Interest Group [1] - Revenue from smart wearable products has seen significant growth, particularly from the B568x and B569x series [1] - Zhongke Lanyun is actively exploring external acquisitions to absorb companies or teams with technological and research capabilities [1]