Investment Rating - The report maintains a "Cautious Accumulate" rating for the company [8] Core Views - The company reported a revenue of 524 million yuan for the first half of 2025, a year-on-year decrease of 2.6%, with a net profit of 100 million yuan, remaining stable compared to the previous year [7] - The decline in revenue is primarily attributed to a significant drop in e-commerce sales, particularly in the seasoning food segment, which saw a revenue of 310 million yuan, down 2.31% year-on-year [7] - The company strategically reduced ineffective investments in e-commerce channels, leading to a 10.69% decrease in e-commerce sales on platforms like Tmall, JD, and Douyin [7] - Despite a decrease in sales volume for seasoning foods, the average price per ton increased by 1.16% [7] - The gross profit margin for the company's main business improved, rising by 1.24 percentage points to 44.77% [8] Summary by Sections Financial Performance - The company achieved a main business revenue of 522 million yuan, down 1.91% year-on-year [7] - The gross profit margin for seasoning foods decreased by 1.47 percentage points to 41.73% due to increased costs [7] - The gross profit margin for seasoning ingredients increased by 5.19 percentage points to 49.19% due to a significant drop in procurement costs for certain raw materials [7] Cost Management - The overall expense ratio increased by 0.69 percentage points to 22.66%, with a notable reduction in marketing expenses by 34.37% [8] - The net profit margin improved by 0.53 percentage points to 19.17% despite the increase in overall expenses [8] Earnings Forecast - The projected earnings per share for 2025, 2026, and 2027 are 1.27 yuan, 1.31 yuan, and 1.36 yuan respectively, with corresponding price-to-earnings ratios of 24.97, 24.25, and 23.28 [8]