Core Insights - The company reported a slight increase in revenue of 1.06% year-on-year, reaching 277 million yuan in Q1 2025, but experienced a decline in net profit attributable to shareholders by 4.81%, indicating a phase of "increased revenue without increased profit" [1] Financial Performance - Operating costs decreased by 1.50% to 150 million yuan, attributed to adjustments in raw material procurement strategies and improved production efficiency [2] - Gross margin improved by 1.41 percentage points to 45.91%, supported by strategic procurement alliances and optimized inventory management [2] - Sales expenses rose by 11.96% to 51 million yuan, with the expense ratio increasing to 18.59%, primarily for offline channel expansion and brand promotion [2] - R&D expenses saw a significant increase of 27.64% to 10 million yuan, while financial expenses dropped by 53.29% due to reduced interest income, further impacting net profit margins [2] Strategic Developments - The company made a significant move in its business transformation with the launch of its first ready-to-eat health product, "Zhongjing Yuanqi Ginseng," which targets the convenient health food market [3] - The product is positioned within the concept of food and medicine integration, but faces challenges due to intense competition in the health food sector and the time required for consumer brand recognition [3] - The Nanyang Zhongjing Food Industrial Park's first phase, including the seasoning sauce workshop, has entered trial production, leveraging regional raw material advantages to reduce costs [3] Conclusion - The Q1 2025 performance reflects typical challenges faced by traditional food companies during consumption upgrade cycles, balancing short-term cost pressures and strategic transformation for long-term growth [4] - While improvements in gross margin and cash flow indicate effective internal management, the decline in net profit highlights mismatches between expense control and revenue growth [4] - The company's attempts in the health sector and industrial park development demonstrate strategic foresight, but the long nurturing period for new businesses and capacity digestion pressures remain significant challenges [4]