Investment Rating - The report maintains a "Cautious Accumulate" rating for the company [8] Core Views - The company reported a revenue of 524 million yuan for the first half of 2025, a year-on-year decrease of 2.6%, with a net profit of 100 million yuan, remaining stable compared to the previous year [7] - The decline in revenue is primarily attributed to a significant drop in e-commerce sales, particularly in the seasoning food segment, which saw a revenue of 310 million yuan, down 2.31% year-on-year [7] - The company strategically reduced ineffective investments in e-commerce channels, leading to a 10.69% decrease in e-commerce sales on platforms like Tmall, JD, and Douyin [7] - Despite a decrease in sales volume for seasoning foods, the average price per ton increased by 1.16% [7] - The gross profit margin for the company's main business improved, rising by 1.24 percentage points to 44.77% [8] Summary by Sections Financial Performance - The company achieved a main business revenue of 522 million yuan, down 1.91% year-on-year [7] - The gross profit margin for seasoning foods decreased by 1.47 percentage points to 41.73% due to increased costs [7] - The gross profit margin for seasoning ingredients increased by 5.19 percentage points to 49.19% due to a significant drop in procurement costs for certain raw materials [7] Cost Management - The overall expense ratio increased by 0.69 percentage points to 22.66%, with a notable reduction in marketing expenses by 34.37% [8] - The net profit margin improved by 0.53 percentage points to 19.17% despite the increase in overall expenses [8] Earnings Forecast - The projected earnings per share for 2025, 2026, and 2027 are 1.27 yuan, 1.31 yuan, and 1.36 yuan respectively, with corresponding price-to-earnings ratios of 24.97, 24.25, and 23.28 [8]

Core Insights - The company reported a slight increase in revenue of 1.06% year-on-year, reaching 277 million yuan in Q1 2025, but experienced a decline in net profit attributable to shareholders by 4.81%, indicating a phase of "increased revenue without increased profit" [1] Financial Performance - Operating costs decreased by 1.50% to 150 million yuan, attributed to adjustments in raw material procurement strategies and improved production efficiency [2] - Gross margin improved by 1.41 percentage points to 45.91%, supported by strategic procurement alliances and optimized inventory management [2] - Sales expenses rose by 11.96% to 51 million yuan, with the expense ratio increasing to 18.59%, primarily for offline channel expansion and brand promotion [2] - R&D expenses saw a significant increase of 27.64% to 10 million yuan, while financial expenses dropped by 53.29% due to reduced interest income, further impacting net profit margins [2] Strategic Developments - The company made a significant move in its business transformation with the launch of its first ready-to-eat health product, "Zhongjing Yuanqi Ginseng," which targets the convenient health food market [3] - The product is positioned within the concept of food and medicine integration, but faces challenges due to intense competition in the health food sector and the time required for consumer brand recognition [3] - The Nanyang Zhongjing Food Industrial Park's first phase, including the seasoning sauce workshop, has entered trial production, leveraging regional raw material advantages to reduce costs [3] Conclusion - The Q1 2025 performance reflects typical challenges faced by traditional food companies during consumption upgrade cycles, balancing short-term cost pressures and strategic transformation for long-term growth [4] - While improvements in gross margin and cash flow indicate effective internal management, the decline in net profit highlights mismatches between expense control and revenue growth [4] - The company's attempts in the health sector and industrial park development demonstrate strategic foresight, but the long nurturing period for new businesses and capacity digestion pressures remain significant challenges [4]