精细化运营能力的缺失，是商家线上经营的另一大短板，而这正是代运营的核心补位领域。多数商家能把控产品品质，却难以实现 "从流量到用户、从转化 到复购" 的全链路精细化运营：要么不懂用户分层，导致营销资源浪费；要么缺乏内容运营思维，无法拉近与用户的距离；要么忽视转化链路优化，让潜在 客户流失。代运营会从 "用户视角" 搭建精细化运营体系：在用户运营上，通过多维度标签梳理用户画像，区分新客、老客、高价值客群，针对性设计触达 策略（如新客专属福利、老客复购激励），提升用户运营效率；在内容运营上，摒弃 "硬广式推广"，围绕用户需求与品牌调性搭建内容矩阵（如产品场景 化解读、品牌理念传递、用户互动内容），通过逛逛、微淘、短视频等渠道传递价值，增强用户粘性；在转化优化上，从页面加载速度、信息呈现逻辑到咨 询响应效率，逐一优化转化环节的细节，减少用户决策阻碍，让流量真正转化为实际营收。 在天猫平台开展线上经营，对商家的综合能力提出了极高要求：既要读懂平台规则与算法逻辑，又要精通流量获取、用户维护等精细化运营手段，还要具备 应对市场波动、资源整合的能力。然而，多数商家（尤其是传统企业转型电商或中小品牌）常因 "能力断层" 陷入 ...

Core Insights - The core argument of the article emphasizes the shift in e-commerce companies from merely acquiring traffic to refined operations, highlighting the critical role of customer service, particularly AI customer service systems, in enhancing conversion rates [1][3]. AI Customer Service Value - AI customer service systems have evolved beyond cost reduction to become essential in influencing purchasing decisions, increasing average order value, and fostering customer loyalty [3]. - Key benefits of an effective AI customer service system include: - Instant response to inquiries, reducing customer drop-off [3]. - Precise product recommendations based on user behavior analysis, akin to a personal shopper [3]. - Enhanced user experience through natural language processing (NLP), leading to improved brand loyalty [3]. - Data-driven insights from conversation data that inform product optimization and marketing strategies [3]. AI Customer Service Selection Criteria - Selecting an appropriate AI customer service system requires evaluating the underlying technology and its fit with business scenarios, focusing on: - Natural language processing (NLP) capabilities for understanding complex user queries [3]. - Knowledge base management for timely updates and accuracy [3]. - Multi-channel integration to unify customer service across various platforms [3]. - Advanced data analysis for identifying business blind spots [3]. Recommended AI Customer Service Systems - **Heli Yi Jie**: Recognized for its technical integration and industry practices, it has shown significant results in retail and manufacturing sectors, such as a 20%+ increase in repurchase rates and a 25%+ improvement in customer satisfaction [5][6]. - **Ling Yang Quick Service**: Leveraging Alibaba's expertise, it offers data-driven customer service that integrates multiple platforms and enhances sales conversion through intelligent recommendations [7]. - **Yunqi Future**: Provides a customizable AI customer service solution that integrates seamlessly with existing business systems, ideal for companies needing deep AI integration [8]. - **Ali Xiao Mi**: Known for its human-like interaction and strong data processing capabilities, it enhances user experience and service efficiency in e-commerce [9]. Effectiveness of AI Customer Service Systems - AI customer service systems can significantly enhance conversion rates by providing 24/7 instant responses, personalized service, and actionable data insights, addressing the limitations of traditional customer service [12]. - Even small-scale e-commerce businesses can benefit from AI customer service systems to reduce initial labor costs and prepare for future growth [13]. - AI customer service is designed to empower rather than replace human agents, allowing them to focus on complex issues while handling standard inquiries [14]. Evaluating AI Customer Service System Performance - Performance can be assessed through key metrics such as problem-solving rates, transfer rates to human agents, user satisfaction, average response times, and the reduction in workload for customer service representatives [15].

Core Viewpoint - Ruoyuchen's stock surged to the daily limit after announcing plans to issue H-shares and list on the Hong Kong Stock Exchange, potentially becoming the first "A+H" dual-listed company in China's beauty e-commerce sector [2][4]. Group 1: H-share Issuance and Market Conditions - The announcement of H-share issuance aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [6][8]. - The recent implementation of new IPO regulations by the Hong Kong Stock Exchange has created favorable conditions for Ruoyuchen's cross-border capital layout, including relaxed listing requirements and increased market liquidity [4][8]. - Analysts suggest that the current market conditions are ripe for listing, with the beauty consumption sector expected to see increased IPO activity by 2025, providing Ruoyuchen with opportunities for reasonable valuations and capital influx [8][9]. Group 2: Financial Performance - Ruoyuchen's stock has increased nearly 170% this year, closely linked to its strong financial performance [10]. - The company anticipates a net profit of 63 million to 78 million yuan for the first half of 2025, representing a year-on-year growth of 61.81% to 100.33% [11][12]. - In 2024, Ruoyuchen reported a revenue of 1.766 billion yuan, a 29.26% increase from the previous year, with significant growth in brand management and proprietary brand segments [13][14]. Group 3: Industry Trends - The e-commerce agency industry is undergoing a deep adjustment phase, shifting from a focus on traffic to resource integration due to peak domestic traffic and stricter platform regulations [16][17]. - Leading e-commerce agencies are building competitive advantages through AI technology, private domain operations, and cross-border market strategies [18][19]. - The new policies from the Hong Kong Stock Exchange may facilitate Ruoyuchen's global capital strategy, which is crucial for the company's future and the broader potential for Chinese e-commerce service providers to expand internationally [19].

Core Insights - The article highlights the successful digital transformation of the wood comb brand Yuanmuxuan from offline to Douyin e-commerce, achieving significant sales growth in a short period [1] - Douyin's e-commerce platform has seen a structural change, making it easier for merchants to sell products, supported by various policies aimed at reducing costs and increasing revenue for small and medium-sized businesses [4][11] Group 1: Douyin E-commerce Growth - Yuanmuxuan sold 50,000 units of its new-style wood comb "Shishiruyi" in less than five months, often selling out inventory within two hours during live broadcasts [1] - Over 60,000 brands achieved a year-on-year GMV doubling during the recent 618 shopping festival, with more than 2,000 single products exceeding 10 million in sales [2][4] - Douyin's e-commerce ecosystem is evolving, with a growing number of white-label brands and local industries emerging, allowing individual sellers to reach a national audience [2][6] Group 2: Merchant Support Policies - Douyin e-commerce introduced nine support measures for merchants, including expanded commission-free categories and a "0 yuan entry" rule for new merchants, significantly lowering operational costs [4][9] - The platform's policies have saved merchants over 14 billion yuan in costs in the first half of the year, including more than 6.5 billion yuan from commission exemptions [7][9] - The reduction in guarantee deposits from 20,000 yuan to 5,000 yuan has allowed merchants like Jia Rui Sea Cucumber to save nearly 100,000 yuan across multiple stores [5][9] Group 3: Impact on Small and Medium-sized Businesses - The transparent and supportive policies from Douyin have boosted the confidence of grassroots entrepreneurs, enabling them to thrive in a competitive market [11] - The success stories of small business owners, such as Wang Jumei, who leveraged Douyin's platform to sell traditional handicrafts, demonstrate the potential for local products to gain national exposure [11][13] - Douyin's approach emphasizes the importance of creating a supportive environment for merchants, focusing on listening to their needs and enhancing their operational experience [13][15]