Core Viewpoint - The article discusses the significant impact of a personal controversy involving actress Zhang Yuqi on her commercial ventures, highlighting a shift from public interest to a tangible business crisis [1]. Group 1: Immediate Impact - Zhang Yuqi's scheduled public appearances have been affected, with her participation in the Liaoning Satellite TV Spring Festival being canceled due to public sentiment [2][3]. - Multiple brand partnerships have been severed, with brands like NEXXUS, Aishiya, Yuru, and Guyu removing promotional content related to Zhang Yuqi from their official Weibo accounts [3][6]. Group 2: Future Projects - Zhang Yuqi's upcoming projects may also face repercussions, including the anticipated series "Ghost Blows Out the Light: Wuxia View Mountain," expected to air in 2027, and "Women's Detective Agency 3," where she has been a regular guest, slated for 2026 [6]. Group 3: Business Landscape - Prior to the controversy, Zhang Yuqi's business portfolio consisted of both physical enterprises and a growing online presence, with her owning stakes in three companies and a significant following on Douyin [18]. - Recent sales data indicates that her online sales ranged from 25 million to 50 million yuan in the past month, with her latest live stream generating sales between 1 million to 2.5 million yuan [18].

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