1月7日，东百集团（600693）官微发布2026年元旦跨年档(2025年12月31日—2026年1月3日)经营数据， 在消费市场加速回暖的背景下，东百集团依托高品质运营策略，核心经营指标实现显著增长。 数据显示，跨年档期间，东百集团全体系累计客流达395万人次，同比增长40%；档期内实现销售额2.1 亿元。值得注意的是，在存量竞争加剧的市场环境下，会员经济表现稳健，档期内新增会员1.1万人， 会员销售额达8900万元，同比增长9.04%，显示出较强的客户吸引力与用户黏性。 分项目来看，位于福州大本营的东百中心与西北区域的兰州中心均表现出强劲的头部效应。 在县域商业方面，福安东百城进一步打开了"下沉市场"的消费潜力。通过引入非遗火壶等体验式场景， 福安东百城跨年夜客流刷新历史纪录，销售额同比增长24.7%，并助推10家品牌斩获福安市销冠。 此外，东百元洪城与东百城永嘉天地分别通过粉丝社群运营(如"Fly to2026五月天粉丝跨年狂欢夜"活动) 和沉浸式社交场景(如飘雪音乐派对)，实现了客流与销售的双增长。其中，永嘉天地销售额同比增长 26.9%。东百仓山店则通过举办"以梦为马"主题跨年音乐节，以原创IP开发 ...

Core Viewpoint - The 10th anniversary celebration of the Guangfo FV Florentia Village, themed "Fish 'Yue' Longmen, Together Start a New Chapter," integrates cultural heritage and modern shopping experiences, enhancing consumer engagement during the Mid-Autumn and National Day holidays [1][2]. Group 1: Cultural Integration and Consumer Engagement - The celebration combines the national intangible cultural heritage of Foshan lanterns with modern outlet shopping, featuring six themed light art installations that reflect Lingnan "fish" culture [2]. - The opening ceremony on September 21 showcased traditional lion dances and modern performances, symbolizing hope and prosperity with a giant themed fish lantern [2]. - The event includes interactive elements such as games, folk dances, and lantern parades, transforming shopping spaces into cultural leisure areas, thereby enriching holiday choices for consumers [2]. Group 2: International Consumer Attraction - The continuous optimization of the departure tax refund service has significantly enhanced the shopping experience for international customers, with a tax refund rate of 9% [5]. - During the recent "Canton Fair," the volume of departure tax refund transactions at the village increased nearly threefold compared to the same period in 2024, highlighting its appeal as an international "micro-vacation" destination [5]. Group 3: Strategic Brand Upgrades - The village has strategically upgraded its brand offerings to meet the growing demand for active lifestyles in South China, introducing several first stores in the region, including SALOMON and lululemon [7]. - Notable additions include a 1,500 square meter Anta flagship store and a 2,100 square meter Nike experience store, emphasizing experiential retail and brand value [7]. - Over ten years, Guangfo FV Florentia Village has evolved from a simple shopping center to a comprehensive lifestyle platform that integrates commerce and culture, setting a benchmark for innovation in the new consumption era [7].