Group 1 - The core initiative is the "Qin Le Gou 'Double Twelve' Quality Promotion Event" aimed at boosting consumption and supporting economic growth in the province, launched on December 12 in Xi'an [1] - The event combines benefits for the public and consumption promotion, with government, banks, and enterprises collaborating to distribute consumption vouchers and e-commerce platforms offering various discounts [1] - Over 50 promotional activities will be held across provinces and cities, linking diverse consumption sectors such as food, accommodation, transportation, tourism, shopping, and entertainment to enhance the supply of quality goods and services [1] Group 2 - The event aligns with the Ministry of Commerce and eight other departments' guidance on developing digital consumption, aiming to make quality e-commerce benefits accessible to consumers and stimulate market vitality [1] - Specific promotional activities include online campaigns offering shopping vouchers, which have seen significant sales and increased foot traffic in shopping malls [1] - Various cities, including Xi'an, Yulin, Yan'an, and Weinan, will host different forms of production and sales matching activities, while other cities will focus on live streaming and short video competitions to enhance consumer engagement [2]

Core Viewpoint - The article discusses the transformation of the Chuseok festival in South Korea, highlighting a shift from traditional rituals to simpler expressions of familial love and respect, reflecting changing societal values and lifestyles [1][3]. Group 1: Cultural Transformation - Chuseok, also known as the "Autumn Evening Festival," is one of South Korea's most important traditional holidays, traditionally focused on family reunions and ancestor worship [1]. - There is a significant trend of simplification in Chuseok customs, with many families opting for travel or gift exchanges instead of traditional rituals [1][3]. - A survey revealed that 62.5% of respondents do not plan to hold ritual ceremonies for Chuseok, an increase of 11 percentage points compared to the Lunar New Year [2]. Group 2: Changes in Ritual Practices - Among families that still observe rituals, 92% have simplified their ceremonies, with only 30.1% preparing all dishes from scratch, indicating a preference for purchasing ready-made or semi-finished products [2]. - The most popular gifts during Chuseok include cash gifts (41.6%), fruits (19.6%), and health products (16.2%), showing a shift towards practical and diverse gift preferences [2]. Group 3: Emotional and Ethical Considerations - Despite the simplification of rituals, 59.3% of respondents still visit graves during Chuseok, indicating a continued emotional connection to ancestor remembrance [3]. - The younger generation prefers to celebrate Chuseok through travel and dining together, which enhances the holiday's essence of family reunion, although it raises questions about how to maintain filial piety in a modern context [3][4]. - The article emphasizes that filial piety is not solely about adhering to traditional rituals but can also be expressed through modern actions such as spending time with parents and giving practical gifts [4].