"媒体+"贯通南 北，大湾区百亿 消费力驱动牛产 业升级新格局_ 南方+_南方plus 在我国牛产业南 北供需失衡、区 域发展不均衡的 背景下，"媒体 +"正成为打破地 域壁垒、重构产 业链条的关键力 量。 2025年12月20 日，"媒体+"首 届潮汕牛肉火锅 文化节·2025南 方牛业大会暨大 湾区优质牛肉产 销对接会在广州 正式启幕。粤港 澳大湾区凭借其 百亿级高端牛肉 消费市场、完善 的产业配套体系 与全球化辐射能 力，已然成为引 领全国牛产业区 域协作的核心引 擎。"媒体+"的 深度参与，搭建 起产销对接、品 牌赋能与标准共 建的多元平台， 助力大湾区精准 衔接内蒙古、吉 林、贵州、新疆 等牛肉主产区的 优质产能。以市 场需求为导向， 推动全国牛产业 向优质化、标准 化、高附加值方 向进阶，构建 起"产地赋能、 湾区引领、全域 协同"的产业协 作新生态。 大湾区高端市场：激活区域协作的核心引力场 作为全国牛肉消 费的核心阵地， 大湾区的高端市 场需求为区域协 作奠定了天然的 引力基础。数据 显示，广东省年 牛肉消费量超百 万吨，占全国总 量的十分之一； 其中大湾区集中 了广东60%的消 费份额，年消 ...

Core Viewpoint - The collaboration between Guangdong and Guizhou provinces is enhancing the market presence of Guizhou's small yellow cattle in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by a strong demand for high-quality beef and supported by media initiatives [7][31][70]. Group 1: Market Demand and Supply - The Greater Bay Area is a key beef consumption region in China, with an annual beef consumption exceeding 800,000 tons, and the Chaozhou beef hotpot segment holds two-thirds of the market share [13][14]. - In 2024, Guangdong's beef production is projected to be only 45,000 tons, with a self-sufficiency rate below 6%, leading to a reliance on imports for 65% of its beef supply [19][21]. - Guizhou, as a major beef-producing province, has a cattle inventory of 4.6916 million heads and a beef output of 228,900 tons in 2024, reflecting a year-on-year growth of 3.3% [22][23]. Group 2: Quality and Competitive Advantage - Guizhou's small yellow cattle are recognized for their ecological farming characteristics, offering high amino acid, high protein, and low-fat advantages, making them ideal for the fresh-cut requirements of Chaozhou hotpot [28][30]. - The geographical advantages of Guizhou, including its high forest coverage and natural pastures, contribute to the optimal growth conditions for small yellow cattle [25][27]. Group 3: Collaborative Initiatives - The "Media+" initiative is facilitating the integration of production and sales between Guangdong and Guizhou, enhancing the branding and market reach of Guizhou's beef products [9][56]. - The upcoming Guangdong Chaozhou Beef Hotpot Cultural Festival aims to further elevate the brand recognition of Guizhou beef and streamline sales channels in the Greater Bay Area [33][65]. - A recent collaboration resulted in a signing of cooperation agreements worth approximately 400 million yuan during the "Qian Niu Ben Yue" production and sales connection conference [39][40]. Group 4: Future Prospects - The ongoing collaboration is expected to expand Guizhou's small yellow cattle market from the Greater Bay Area to the national level, establishing a replicable model for "Media+Industry" integration [70][72].