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岁末蓉城迎“贵”客!贵州品牌农产品成渝地区(成都)专场推介会盛大启幕
Nan Fang Nong Cun Bao· 2026-02-07 04:03
Core Viewpoint - The event "Guizhou Brand Agricultural Products Promotion in Chengdu" aims to enhance the integration of Guizhou's agricultural products into the Chengdu market, promoting trade and cultural exchange between the two regions [9][14][15]. Group 1: Event Overview - The promotion event took place on February 6 at the Jin Niu Wanda Plaza in Chengdu, featuring 25 Guizhou enterprises showcasing local products and launching the "Sichuan Guizhou Hot Pot Map" [9][10][21]. - Activities included culinary tastings and a "Flavor Duel" between chefs from both regions, highlighting the collaboration between Guizhou and Sichuan in the culinary space [11][85]. Group 2: Strategic Goals - The initiative aligns with the 2026 Central Document No. 1, which emphasizes the coordination of agricultural trade and production [13]. - The goal is to leverage both domestic and international markets to enhance brand value and market efficiency for Guizhou products [15][23]. Group 3: Agricultural Branding - Guizhou is focusing on a "Brand Strong Agriculture" strategy, aiming to create a brand matrix that includes regional public brands and enterprise brands [27][30]. - The province has developed a directory of 90 agricultural brands from nearly 200 regional public brands, enhancing the visibility and marketability of Guizhou's agricultural products [30][31]. Group 4: Market Potential - The event is seen as a strategic move to tap into the Chengdu market, which is characterized by strong consumer demand and a robust logistics network [36][37]. - The hot pot market is projected to reach 650 billion yuan by 2025, indicating significant growth potential for Guizhou products in this sector [78]. Group 5: Product Highlights - Featured products included Guizhou's unique agricultural offerings such as the Du Yun Mao Jian tea, Guizhou sturgeon, and Zunyi Chao Tian chili, showcasing the region's diverse agricultural capabilities [33][34][55]. - The promotion also emphasized the quality and uniqueness of Guizhou's agricultural products, aiming to enhance consumer awareness and appreciation [26][32]. Group 6: Collaborative Efforts - The event facilitated direct connections between Guizhou agricultural enterprises and Sichuan's hot pot industry, fostering collaboration and mutual benefits [42][46]. - Industry associations from both regions expressed strong support for integrating Guizhou's products into Sichuan's culinary landscape, enhancing the overall dining experience [62][64].
快评|“贵”客蓉城寻年味:山货如何“麻辣”入川?
Nan Fang Nong Cun Bao· 2026-02-07 04:03
Core Viewpoint - The article discusses the successful promotion of Guizhou agricultural products in Chengdu, highlighting the cultural significance and market potential of these products in the context of regional cooperation and consumer engagement [3][4][44]. Group 1: Event Overview - The promotional event titled "Taste Specialties and Seek New Year Flavor: Guizhou Products Enter Sichuan" was held successfully, serving as both a trade activity and a cultural dialogue [3][4]. - The event aimed to connect rural and urban areas, blending traditional and modern elements through the promotion of Guizhou's agricultural products [5][12]. Group 2: Market Potential - With over 1.4 billion people in China, there is a significant demand for agricultural products, indicating a large market potential [6]. - Chengdu, as a major consumption hub in Southwest China, offers a substantial agricultural market advantage for Guizhou products [7][8]. Group 3: Marketing Strategy - The marketing approach emphasized emotional and cultural resonance rather than just product quality, enhancing the appeal of Guizhou products [21][22]. - The event showcased Guizhou products in the context of traditional Chinese New Year celebrations, transforming them into carriers of cultural stories and emotional connections [12][20]. Group 4: Collaborative Efforts - The promotion was not just about individual brands but presented a unified image of Guizhou products, creating a strong brand aggregation effect [30][32]. - The event facilitated deep discussions with local distributors, restaurants, and e-commerce platforms, embedding Guizhou products into a broader distribution network [37][40]. Group 5: Future Implications - The event's significance extends beyond immediate sales, planting seeds for brand recognition, channel cooperation, and cultural exchange [36][39]. - It represents a model for regional cooperation and development, showcasing how agricultural products can thrive through strategic marketing and collaboration [44][45].
四川火锅的黄金搭档!贵州酸汤、鲟鱼产业乘“食”而上入川渝
Nan Fang Nong Cun Bao· 2026-02-02 03:02
四川火锅的黄金 搭档!贵州酸 汤、鲟鱼产业 乘"食"而上入川 渝_南方+_南方 plus 当下随着全国各 地区进入冬季, 火锅消费迎来旺 季,尤以川渝地 区为重。 在众多风味中, 源自贵州的酸汤 锅底以其独特的 酸辣鲜香异军突 起,成为今冬餐 饮市场的"黑 马"。与此同 时,一种肉质紧 实、无肌间刺的 优质食材——贵 州生态养殖鲟 鱼,正与酸汤汤 底形成"黄金搭 档",共同催动 一条从田间地 头、深山鱼谷直 达消费者餐桌的 特色产业链加速 发展。 贵州酸汤鱼火锅。 2月6日,贵州品 牌农产品成渝地 区(成都)专场推 介会将在四川成 都举行,届时最 正宗的贵州酸 汤、贵州鲟鱼将 会与川渝地区的 消费者零距离接 触,奉献冬季最 纯正的贵州滋 味。贵品出山, 也将以最鲜香热 辣的方式,在蓉 城开启新的篇 章。 "黔味"酸汤:从 乡土风味到百亿 产业 在贵州,有这样 的谚语:"三天 不吃酸,走路打 蹿蹿" 。 贵州潮湿气候与 山地环境为酸汤 发酵提供了天然 条件。苗岭山区 丰富的野生食 材,如毛辣果、 木姜子、竹笋 等,不仅赋予酸 汤独特风味,更 催生了"一地一 酸"的差异化特 贵州酸汤,尤以 凯里红酸汤为代 表,其 ...
贵州鲟鱼“跃”出国门
Xin Lang Cai Jing· 2025-12-21 22:46
转自:贵州日报 王剑 全国每5条商品鲟鱼中,就有1条产自贵州。连续两年,贵州鲟鱼产量高居全国第一。高蛋白、低胆固 醇、低脂肪,肉嫩味鲜、无"刺"可挑,贵州鲟鱼在全国乃至亚洲市场受到消费者的青睐。 这不是远大水产基地的鲟鱼首次出口越南。谈起第一次向越南出口鲟鱼,基地总经理赵佃存记忆犹新。 2021年夏,赵佃存在贵州组织的一场越南市场考察中,发现了越南市场对鲟鱼需求的巨大商机——越南 人喜爱吃鲟鱼,而越南地处热带地区,不适宜养殖鲟鱼这种亚冷水系鱼,加上中越距离近、相关政策支 持等因素,贵州鲟鱼出口越南并非难事。 说干就干。2021年9月30日,13吨贵州鲟鱼在远大水产基地装车,次日清晨抵达广西友谊关,手续齐全 顺利通关发往越南。一切看似顺利,身在基地的赵佃存拿着手机随时盯着物流动态。 百般小心还是出了错。"赵老板,你们原产地证书盖章处的公章刻错了一个字母,越南海关这边不允许 通关。"越南客户发来的消息,让赵佃存的心一下提到了嗓子眼——鲟鱼活体离池后一般存活3天左右, 若不能及时运到越南,这车13吨的鲟鱼就全完了。 基地紧急运转起来,一边重印公章,一边联系凯里海关,一边安抚越南客户情绪……赵佃存回忆说,当 时恨不得 ...