Core Viewpoint - The company is transforming its marketing strategy by implementing a "sitting merchant + traveling merchant" composite sales model to enhance market competitiveness in the face of increasing competition in the coal chemical industry [1][2]. Group 1: Marketing Strategy Transformation - The company has established a composite sales system that shifts from passive response to proactive market engagement, integrating both online and offline marketing approaches [2][3]. - A digital sales bidding platform has been developed to enhance operational efficiency, allowing customers to compare prices, consult on technology, generate orders, track logistics, and provide after-sales feedback [2]. - The sales teams are organized into specialized groups that actively engage with downstream clients, offering customized solutions tailored to specific needs, thereby extending the sales reach into the industry chain [2][3]. Group 2: Building Trust and Customer Engagement - The company invites executives and technical leaders from major downstream clients to visit its production facilities, showcasing its production capabilities and technological advancements [4][5]. - During these visits, technical teams address specific customer inquiries, providing data support and technical advice, which enhances customer trust and satisfaction [4][5]. - Following these engagements, customers express intentions to deepen cooperation, leading to immediate discussions on framework procurement agreements [5]. Group 3: Industry Leadership and Green Transition - The company actively participates in high-profile industry events, co-hosting conferences to discuss green transformation in the energy sector and promote domestic oil product alternatives [6][7]. - The company showcases its advanced clean energy products, such as CTL synthetic base oils and Fischer-Tropsch hydrocarbons, during these events, leading to preliminary cooperation agreements with multiple enterprises [7]. - The company aims to continue its dual marketing model while enhancing product quality and service, contributing to a greener and more sustainable energy landscape [7].