这个假期，各地活动丰富多彩，人们乐享假日生活，感受美好时光。在北京，2025中国网球公开赛、WTT中国大满贯两大赛事同步举行，吸引了广大群众 前来观赛。赛场内外，"体育+文商旅"的多业态深度融合，激发双奥之城新活力。 3日下午，2025中网女单进入1/4决赛阶段，一众世界顶级球星激烈对决，现场气氛火热。同时，这几天首钢园里的WTT中国大满贯也是人气爆棚。 赛场内，上座率屡破赛会纪录。门票销售额方面，截至3日，中网达8800万，WTT中国大满贯达8600万，双双创下历史新高。 赛场外，赛事相关特许商品、文创衍生品销售火爆。围绕赛事推出的主题酒店、客房预订需求旺盛。中网首次设置的观赛"第二现场"进一步带火了798、首 创奥莱等十多个热门商圈。WTT则为周边区域，特别是刚启动的"两园一河"首批项目——京西滨水活力新空间永定河集，赚足了人气。观众持赛事票根还 可以在北京多家景点、博物馆、餐饮门店享受免费或优惠。北京打造"双奥100"精品赛事体系，今年全年将举办各类重点赛事198项。 出行出游热度高 多地景区打造多元化旅游体验 全国多地景区继续迎来客流高峰。各地依托独特自然风光和深厚人文底蕴，打造多元化的旅游体验，吸引 ...

Core Insights - The increasing attendance at domestic sports events indicates a growing interest in sports consumption and experience enhancement, contributing to the sports industry's growth [2][5][10] Group 1: Attendance and Economic Impact - The Dalian Yingbo team's home matches during the May Day holiday attracted over 60,000 spectators, setting a record for the second-highest attendance in the history of the Chinese Super League [1] - The 2026 World Cup qualifiers in Hangzhou drew 70,588 fans, creating a new record for the national football team's home matches, and generating approximately 308 million yuan in direct economic impact from tourism-related consumption [4] - The Diamond League events in Xiamen and Shaoxing saw around 40,000 attendees, with merchandise sales significantly boosted by the high-profile performances [3] Group 2: Policy and Market Trends - The Zhejiang provincial government aims to host over 1,000 local sports events by 2025, reflecting a strategic push to enhance sports consumption and economic growth [4] - The sports consumption landscape is evolving, with a focus on integrated experiences that combine events with tourism, as seen in the "event + tourism" products launched during the Diamond League [3][8] - The central government has emphasized the importance of increasing ticket availability and enhancing the spectator experience to stimulate sports consumption [9][10] Group 3: Infrastructure and Experience Enhancement - The Shenzhen New Pengcheng Club reported a 460% increase in average attendance and a 160% rise in ticket revenue compared to the previous season, attributed to upgraded facilities and enhanced fan experiences [6][7] - The Dalian Yingbo Club's ticket revenue nearly doubled this season, with surrounding businesses extending hours to accommodate increased foot traffic on match days [7] - The integration of digital technology and improved service offerings is expected to further enhance the spectator experience and drive revenue growth in the sports sector [9][10]

Core Insights - The "May Day" holiday has seen a surge in tourism driven by major sporting events like the Sudirman Cup and the Diving World Cup, leading to a trend of "traveling with events" [1][2][3] Group 1: Economic Impact - The Sudirman Cup held in Xiamen from April 27 to May 4 attracted numerous fans, significantly boosting local consumption and hotel bookings [1] - Xiamen hotels reported high occupancy rates, with special promotions like "stay one night, get one hour of court experience" to cater to sports fans [1] - The Diving World Cup in Beijing generated ticket sales of 5.28 million yuan, with over 7,000 attendees on a single day [2] Group 2: Consumer Behavior - Fans are willing to spend significantly on travel and event attendance, with families budgeting over 20,000 yuan for their trips [2] - The popularity of event-related merchandise is evident, with over 40 types of official products available, indicating strong consumer interest [3] Group 3: Broader Trends - The trend of "traveling with events" is not limited to major cities; smaller regions like Guizhou also experienced increased visitor numbers for local events [3] - The integration of sports and tourism is becoming a key economic strategy for cities, as highlighted by local officials [3]