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让赛事流量不断转化为体育产业发展增量 提升观赛体验 拉动体育消费(建设体育强国)
Ren Min Ri Bao· 2025-05-19 21:50
Core Insights - The increasing attendance at domestic sports events indicates a growing interest in sports consumption and experience enhancement, contributing to the sports industry's growth [2][5][10] Group 1: Attendance and Economic Impact - The Dalian Yingbo team's home matches during the May Day holiday attracted over 60,000 spectators, setting a record for the second-highest attendance in the history of the Chinese Super League [1] - The 2026 World Cup qualifiers in Hangzhou drew 70,588 fans, creating a new record for the national football team's home matches, and generating approximately 308 million yuan in direct economic impact from tourism-related consumption [4] - The Diamond League events in Xiamen and Shaoxing saw around 40,000 attendees, with merchandise sales significantly boosted by the high-profile performances [3] Group 2: Policy and Market Trends - The Zhejiang provincial government aims to host over 1,000 local sports events by 2025, reflecting a strategic push to enhance sports consumption and economic growth [4] - The sports consumption landscape is evolving, with a focus on integrated experiences that combine events with tourism, as seen in the "event + tourism" products launched during the Diamond League [3][8] - The central government has emphasized the importance of increasing ticket availability and enhancing the spectator experience to stimulate sports consumption [9][10] Group 3: Infrastructure and Experience Enhancement - The Shenzhen New Pengcheng Club reported a 460% increase in average attendance and a 160% rise in ticket revenue compared to the previous season, attributed to upgraded facilities and enhanced fan experiences [6][7] - The Dalian Yingbo Club's ticket revenue nearly doubled this season, with surrounding businesses extending hours to accommodate increased foot traffic on match days [7] - The integration of digital technology and improved service offerings is expected to further enhance the spectator experience and drive revenue growth in the sports sector [9][10]
今年“五一”怎么过?跟着赛事去旅行!
Xin Hua She· 2025-05-04 03:43
新华社厦门5月4日电 题:今年"五一"怎么过?跟着赛事去旅行! 新华社记者许仕豪、付敏、李春宇 今年"五一"怎么过?小长假期间,以羽毛球苏迪曼杯、跳水世界杯总决赛为代表的体育赛事吸引了大批 粉丝跨城观赛,掀起一阵"跟着赛事去旅行"的热潮。 墨西哥人约格·阿尔伯托·奎瓦专程来到北京,为祖国的运动员加油。"这里的一切都很棒,我学会了用支 付宝,简直太方便了。我想充分利用这几天的时间,在北京好好逛一逛。" "跟着赛事去旅行"绝非大城市的专利。贵州省榕江县的一项数据显示,仅"五一"假期首日,就有6.55万 人次奔赴当地观看"村超"。其中,过夜游客达到2.62万人次,有网友开玩笑说:"难怪我昨晚出门想吃 宵夜都没位置。" "组织赛事,要着重考量能为城市带来什么样的经济效益和社会效益。"中国羽毛球协会司库兼常务副秘 书长冯平善说。这个"五一",体育迷们用脚步丈量城市,用消费为热爱投票,一张体旅融合的经济网络 正在全国各地编织起来。 跨城观赛的球迷中,不少人为热爱"一掷千金"。新疆姑娘徐语嫣为了支持中国队,3月初就已经订好机 票,经天津转机,单程超过14个小时才抵达厦门。"门票消费是'大头',我计划待五天,看三到四场比 赛 ...