0:00 如今，"宠客"已成为各地文旅的金字招牌。清明上河园在雨天为游客免费发放雨衣，多地政府食堂向游 客敞开大门；以"花式宠客"闻名的哈尔滨，在冰雪季安排110台应急公交车全天候待命，保障游客出行 需求；火车站、机场及核心商圈增设数十个多语种服务岗，外语志愿者数量较去年实现翻倍……当文旅 产业与体育、文化、乡村发展深度融合，再叠加这份走心的"宠客"服务，便能释放出巨大的乘数效应。 实践证明，用心"宠客"，为游客提供更优质、更暖心的服务，才是旅游业高质量发展的硬道理。 来评论区聊聊，你的2025文旅故事！ 晶采观察，下期见！ 刚刚过去的2025年，"票根经济"悄然成为消费市场的一抹亮色，掀起新型消费热潮。从一张小小的票根 延伸开来，撬动多产业协同融合发展，这正是中国消费市场向高品质、多元化方向提质升级的鲜活缩 影。备受大众关注的江苏足球超级联赛，便是"票根经济"释放强劲动能的典型范例。数据显示，苏超联 赛历时175天、共计85场赛事，吸引超243万人次现场观赛。主场城市比赛日A级景区接待游客2511.71万 人次，同比增长17.38%；其中，外地游客1440.30万人次，增幅高达23.22%。这股热潮不仅点燃 ...

Core Insights - The core theme of the article is the significant growth of sports consumption in China, which is seen as a driving force for the sports industry and the broader economy in 2025 [2][15]. Group 1: Sports Consumption Trends - Sports consumption is categorized into three main types: participatory, physical goods, and spectator consumption, with additional derivative spending on transportation, dining, and accommodation [2]. - The growth of the sports consumption demographic is attributed to an increasing sports culture that spans various age groups, driven by the success of Chinese athletes on the international stage [3]. Group 2: Policy Changes and Strategic Shifts - The transition from the "46 Document" to the "31 Document" marks a strategic shift in policy focus from merely promoting sports consumption to actively releasing its potential [4][6]. - The "31 Document" aims to cultivate a sports industry with a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of stimulating consumer demand [6]. Group 3: Economic Impact of Events - Events are identified as the core pillar of the sports industry and a crucial scene for sports consumption, with the success of events like the "Su Super League" demonstrating the potential for economic growth [9][11]. - The "Su Super League" attracted over 2.43 million attendees in a season, contributing to a 9.9% growth in the sports industry sales in Jiangsu province [11]. Group 4: Future Outlook and Structural Changes - The article suggests that sports consumption is evolving from a focus on purchasing equipment and watching events to a more complex model that includes participation, emotional value, and social experiences [17]. - The sports consumption market is expected to continue growing as it becomes more integrated into daily life and urban economic activities, driven by ongoing policy support and consumer demand for healthier lifestyles [15][17].

规模质量齐升 今年以来，我国赛事经济规模与质量同步提升，国际顶级赛事集聚效应显著增强。这不仅展现了我 国承办大型赛事的能力，更形成了强大经济拉动效应。 不久前闭幕的十五运会，对消费的拉动效应远超体育范畴，形成了以赛事为核心，辐射旅游、餐 饮、住宿、交通、零售等多元产业的消费生态体系。赛事期间，粤港澳大湾区文旅市场迎来爆发式增 长，"跟着赛事去旅行"成为最具热度的消费新风尚。截至11月16日，十五运会市场开发收入已达18.4亿 元，涵盖赞助、捐赠、门票、特许经营等多个方面，展现出顶级赛事IP强大的经济效益。 今年国庆中秋假期，上海创新推出"赛事黄金周"模式，集中举办了2025上海劳力士大师赛、世界赛 艇锦标赛等六大国际顶级赛事，累计吸引现场观众超80万人次，其中境外观众占比达15%，创下上海国 际赛事境外观赛人数新高。上海劳力士大师赛全程吸引约25万人次现场观赛，其中长三角地区观众占比 达45%，显示出强大的区域辐射能力。赛事期间，上海四星级以上酒店平均入住率达96%，重点商圈销 售额同比增长42%。 2025年，赛事经济迸发强劲活力，以多元形态融入经济社会发展脉络，成为拉动内需、促进消费升 级的重要力量。从国 ...

Core Insights - The integration of sports events with urban experiences is transforming traditional viewing patterns into a multi-faceted lifestyle space, enhancing consumer engagement and spending [1][3] - The Fifteenth National Games serves as a catalyst for the development of the Guangdong-Hong Kong-Macao Greater Bay Area, promoting cross-border cultural and sports tourism [2][3] Group 1: Event and Urban Integration - The Dawan Tiandi commercial area adjacent to the Shenzhen Universiade Center is evolving into a one-stop lifestyle space that combines viewing, shopping, and leisure activities, moving beyond the traditional "watch and leave" model [1] - The introduction of family-friendly and pet-friendly services aims to attract diverse consumer groups, thereby revitalizing surrounding commercial activities [1] - A ticket to the Fifteenth National Games acts as a key to unlock various consumer experiences, offering discounts at over 100 scenic spots and partner hotels, restaurants, and cinemas [1] Group 2: Cross-Border Cooperation and Tourism - The Hengqin Guangdong-Macao Deep Cooperation Zone has implemented "facial recognition customs clearance," improving efficiency by 65% for spectators traveling between Zhuhai and Macau [2] - The "Hengqin Enjoyment Plan" provides discounts on accommodation, dining, and transportation for ticket holders and event personnel, facilitating increased cross-border movement and consumption [2] Group 3: Sports and Tourism Synergy - The Fifteenth National Games is fostering a deeper integration of sports and tourism, with local initiatives designed to enhance visitor experiences beyond just watching the events [3] - The focus is on providing a comprehensive, high-quality, and unique experience for visitors, which is expected to drive the growth of the event economy in the Greater Bay Area [3]

Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic at flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][6] - Retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to overall retail growth [1][2] - The event has catalyzed a new consumption model, integrating sports with tourism and local commerce, which is expected to create new growth avenues for the region [2][11] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has become a hotspot, with consumers queuing for popular merchandise like the "Three Kingdoms Lion Cub" blind boxes [1][6] - The sports and entertainment product retail sector has shown resilience, with a 10.1% year-on-year increase in sales in October, indicating strong consumer interest [1][11] Economic Impact - The event has led to a "ticket root economy" in cities like Shenzhen, encouraging spectators to explore local businesses and attractions, thus creating a closed-loop of consumption [8][11] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, highlighting the event's positive impact on the hospitality sector [8][11] Future Prospects - Experts predict that the sports consumption trend will continue to grow, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer spending [11][12] - The Guangdong region aims to develop a diverse sports consumption ecosystem, including international events and local cultural activities, to sustain economic growth beyond the National Games [12][14]

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, will officially commence on November 9, showcasing a new model of sports integration with the economy [2][3] - The event emphasizes technological innovation, consumer engagement, and market-oriented sponsorship, redefining the value of sports in Guangdong [4][5] Technological Integration - The event features advanced technologies such as 3D visual gates, drones for power line safety, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [7] - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for 20% of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [7][8] Economic Impact - The National Games serve as a practical platform for emerging industries, particularly in low-altitude economy applications, enhancing market opportunities and urban space utilization [8][9] - The event is expected to boost consumer spending, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [15] Sponsorship and Partnership Model - The event adopts a "city partner" model, transforming sponsors into long-term partners in urban development, with nearly 1.65 billion yuan in sponsorship agreements signed [18][20] - The collaboration includes diverse sectors such as finance, logistics, and technology, enhancing the integration of sports and market economy [21] Cultural and Tourism Promotion - The event promotes tourism through themed travel packages and special ticket offers, linking various attractions and cultural experiences across the region [12][13] - The merchandise related to the event, including plush toys and collectibles, has gained popularity among the youth, further driving consumer engagement [11]

Core Insights - The consumption market in Beijing showed significant growth during the National Day and Mid-Autumn Festival holiday, with key enterprises achieving sales of 9.51 billion yuan and foot traffic in 60 key business districts reaching 59.668 million, a year-on-year increase of 13.9% [1][7] - There is a notable shift from traditional physical goods consumption to experiential consumption, with services like dining, tourism, and entertainment outperforming traditional retail categories [3][4] - New commercial projects are emerging, characterized by smaller, themed, and unique offerings that cater to diverse consumer groups, breaking away from traditional shopping center models [5][6] Consumption Trends - Experiential consumption has overtaken physical goods consumption, with significant growth in dining, tourism, and entertainment sectors, while traditional categories like home appliances and clothing are experiencing slower growth [3][4] - The holiday period saw the launch of 364 commercial performances and over 2,100 shows, with box office revenues exceeding 58 million yuan, indicating a strong demand for cultural and entertainment experiences [3][4] - The rise of niche destinations and themed commercial projects reflects a consumer preference for unique experiences over mere product ownership [5][6] Night Economy and Cross-Industry Integration - Nighttime consumption has become a highlight, with foot traffic in 60 key business districts reaching 28.116 million, a year-on-year increase of 23.3% [6][8] - Events like light shows and music festivals have successfully created all-day consumption scenarios, integrating culture, technology, and art [6][8] Market Challenges and Opportunities - Traditional shopping centers face challenges such as stagnant growth and difficulty in converting foot traffic into sales due to a lack of innovation and engaging experiences [6][8] - Experts suggest that the future of commercial competition will focus on understanding consumer needs and creating engaging environments rather than merely expanding size or variety [9] - The current market presents both opportunities and challenges for commercial entities, with those embracing experiential and cross-industry trends likely to emerge as winners [9]

Group 1: Market Performance - Beijing's consumption market showed strong performance during the National Day and Mid-Autumn Festival holiday, with key enterprises achieving sales of 9.51 billion yuan and foot traffic in 60 key business districts reaching 59.668 million, a year-on-year increase of 13.9% [1] - The holiday period saw significant engagement in experiential consumption, with service-related sectors like dining, tourism, and entertainment outperforming traditional goods sectors such as home appliances and clothing [2][3] Group 2: Experiential Consumption Trends - Experiential consumption has overtaken physical goods consumption, with tourism and cultural activities becoming the main drivers of holiday economic growth [2] - Events like the China Open and WTT Grand Slam not only attracted large audiences but also stimulated related sectors through promotional activities linked to event tickets [2][3] Group 3: Emerging Business Models - New commercial projects in Beijing, characterized by smaller, themed, and unique experiences, are gaining traction, breaking away from traditional shopping center models [4][5] - The rise of "lifestyle centers" that combine various services and experiences is evident, with new projects like Dtunli and Weigong·Fanghua becoming popular destinations [4] Group 4: Night Economy and Cross-Industry Integration - The night economy emerged as a highlight, with night-time foot traffic in key business districts increasing by 23.3% to 28.116 million [6] - Innovative events combining culture, technology, and art are reshaping consumption patterns, although some traditional business areas are struggling to adapt [6][7] Group 5: Consumer Behavior Insights - Experts indicate a shift in consumer behavior, where individuals are now more inclined to seek content and experiences rather than just shopping [8] - The competition in the commercial sector is evolving, focusing on understanding user needs and creating engaging environments rather than merely expanding size or variety [8]

Group 1 - The 2025 China Open and WTT China Grand Slam are being held simultaneously in Beijing, attracting large crowds and showcasing the integration of sports, culture, and tourism [1][3] - Ticket sales for the China Open reached 880 million and for the WTT China Grand Slam 860 million, both setting historical highs [1] - The events have stimulated local economies, with high demand for related merchandise and themed hotel bookings [3] Group 2 - Beijing aims to leverage its Olympic resources to enhance its status as an international sports city, with a focus on high-quality economic development [5] - Various regions across China are experiencing a surge in tourist activity, with unique cultural and natural attractions drawing visitors [5][7] - The integration of traditional culture and modern experiences is being emphasized in locations like Hebei and Shaanxi, enhancing the cultural tourism market [7][12] Group 3 - Cultural events and performances are being organized in various regions, such as the "Iron Blood Red An" theme in Hubei, which features over 80 performances daily [14] - The "Four Seasons Village Evening" event in Guangdong showcases local culture and heritage, attracting numerous visitors [18] - Museums and cultural venues are becoming popular destinations, with exhibitions like the "Return of National Treasures" in Fujian drawing significant crowds [26][27]

Core Insights - The integration of sports events with holiday consumption is driving economic growth during the National Day and Mid-Autumn Festival periods in China [1][9] - Major international sports events, such as the 2025 China Open and WTT China Grand Slam, have achieved record ticket sales, indicating strong consumer interest [1][3] Group 1: Event Impact - The 2025 China Open and WTT China Grand Slam are attracting top global players, leading to record attendance and ticket sales of 880 million and 860 million respectively [1] - The Shanghai Masters Tennis Tournament is also leveraging the holiday period to enhance consumer spending through ticket-related promotions [7] Group 2: Consumer Engagement - Event organizers are creating new consumption scenarios around venues, including merchandise sales and discounts at local restaurants for ticket holders, which has significantly boosted sales [3][5] - The concept of "ticket root economy" is being utilized to extend the consumption chain, linking event tickets to various sectors such as dining, retail, and tourism [9][12] Group 3: Economic Integration - The integration of sports, culture, and tourism is seen as a key strategy for enhancing consumer experiences and driving economic growth [12] - Local governments are focusing on the "ticket root economy" to encourage tourists to engage in more activities and diversify their spending [12]