十五运会如同桥梁，推动粤港澳大湾区深度融合，让跨境文体旅游成为常态。 为迎接十五运会，珠海市全民健身中心不仅组织多场惠民体育活动，也为游客设计体验项目。中心运营 负责人雷敏姬表示，"现在观众不再只为看比赛而来，更追求综合体验，我们也希望游客看得好、玩得 好、吃得好"。 一场全运会，串联起体育与旅游。观众因赛事而来，更会因为一座城市提供的完整、优质、富有特色的 综合体验驻足。赛事经济的蓬勃发展，正为粤港澳大湾区文体旅融合写下充满活力的注脚。 （文章来源：经济日报） 在深圳龙岗，大运天地正努力成为特色文体旅商圈范本。场馆群正转型为城市生活新地标。通过推 出"儿童友好""宠物友好"等特色服务，吸引家庭群体与年轻消费者，充分激活周边商业活力。 一张赛事门票，也成为开启多元消费的"钥匙"。观众凭十五运会门票，可在广东省超100家4A级以上景 区享受专属优惠，还能在合作酒店、餐饮及影院获得折扣。这张小小的票根，将观赛行为延伸至食、 住、行、游、购、娱的全链条体验。 珠海绵长的海岸线与精心规划的绿道，让海边骑行成为备受年轻游客青睐的旅游项目。这种"体育+旅 游"的融合，使赛事门票不再仅仅是观赛凭证，更成为开启城市体验的新媒 ...

Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic at flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][6] - Retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to overall retail growth [1][2] - The event has catalyzed a new consumption model, integrating sports with tourism and local commerce, which is expected to create new growth avenues for the region [2][11] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has become a hotspot, with consumers queuing for popular merchandise like the "Three Kingdoms Lion Cub" blind boxes [1][6] - The sports and entertainment product retail sector has shown resilience, with a 10.1% year-on-year increase in sales in October, indicating strong consumer interest [1][11] Economic Impact - The event has led to a "ticket root economy" in cities like Shenzhen, encouraging spectators to explore local businesses and attractions, thus creating a closed-loop of consumption [8][11] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, highlighting the event's positive impact on the hospitality sector [8][11] Future Prospects - Experts predict that the sports consumption trend will continue to grow, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer spending [11][12] - The Guangdong region aims to develop a diverse sports consumption ecosystem, including international events and local cultural activities, to sustain economic growth beyond the National Games [12][14]

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, will officially commence on November 9, showcasing a new model of sports integration with the economy [2][3] - The event emphasizes technological innovation, consumer engagement, and market-oriented sponsorship, redefining the value of sports in Guangdong [4][5] Technological Integration - The event features advanced technologies such as 3D visual gates, drones for power line safety, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [7] - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for 20% of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [7][8] Economic Impact - The National Games serve as a practical platform for emerging industries, particularly in low-altitude economy applications, enhancing market opportunities and urban space utilization [8][9] - The event is expected to boost consumer spending, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [15] Sponsorship and Partnership Model - The event adopts a "city partner" model, transforming sponsors into long-term partners in urban development, with nearly 1.65 billion yuan in sponsorship agreements signed [18][20] - The collaboration includes diverse sectors such as finance, logistics, and technology, enhancing the integration of sports and market economy [21] Cultural and Tourism Promotion - The event promotes tourism through themed travel packages and special ticket offers, linking various attractions and cultural experiences across the region [12][13] - The merchandise related to the event, including plush toys and collectibles, has gained popularity among the youth, further driving consumer engagement [11]

Core Insights - The consumption market in Beijing showed significant growth during the National Day and Mid-Autumn Festival holiday, with key enterprises achieving sales of 9.51 billion yuan and foot traffic in 60 key business districts reaching 59.668 million, a year-on-year increase of 13.9% [1][7] - There is a notable shift from traditional physical goods consumption to experiential consumption, with services like dining, tourism, and entertainment outperforming traditional retail categories [3][4] - New commercial projects are emerging, characterized by smaller, themed, and unique offerings that cater to diverse consumer groups, breaking away from traditional shopping center models [5][6] Consumption Trends - Experiential consumption has overtaken physical goods consumption, with significant growth in dining, tourism, and entertainment sectors, while traditional categories like home appliances and clothing are experiencing slower growth [3][4] - The holiday period saw the launch of 364 commercial performances and over 2,100 shows, with box office revenues exceeding 58 million yuan, indicating a strong demand for cultural and entertainment experiences [3][4] - The rise of niche destinations and themed commercial projects reflects a consumer preference for unique experiences over mere product ownership [5][6] Night Economy and Cross-Industry Integration - Nighttime consumption has become a highlight, with foot traffic in 60 key business districts reaching 28.116 million, a year-on-year increase of 23.3% [6][8] - Events like light shows and music festivals have successfully created all-day consumption scenarios, integrating culture, technology, and art [6][8] Market Challenges and Opportunities - Traditional shopping centers face challenges such as stagnant growth and difficulty in converting foot traffic into sales due to a lack of innovation and engaging experiences [6][8] - Experts suggest that the future of commercial competition will focus on understanding consumer needs and creating engaging environments rather than merely expanding size or variety [9] - The current market presents both opportunities and challenges for commercial entities, with those embracing experiential and cross-industry trends likely to emerge as winners [9]

Group 1: Market Performance - Beijing's consumption market showed strong performance during the National Day and Mid-Autumn Festival holiday, with key enterprises achieving sales of 9.51 billion yuan and foot traffic in 60 key business districts reaching 59.668 million, a year-on-year increase of 13.9% [1] - The holiday period saw significant engagement in experiential consumption, with service-related sectors like dining, tourism, and entertainment outperforming traditional goods sectors such as home appliances and clothing [2][3] Group 2: Experiential Consumption Trends - Experiential consumption has overtaken physical goods consumption, with tourism and cultural activities becoming the main drivers of holiday economic growth [2] - Events like the China Open and WTT Grand Slam not only attracted large audiences but also stimulated related sectors through promotional activities linked to event tickets [2][3] Group 3: Emerging Business Models - New commercial projects in Beijing, characterized by smaller, themed, and unique experiences, are gaining traction, breaking away from traditional shopping center models [4][5] - The rise of "lifestyle centers" that combine various services and experiences is evident, with new projects like Dtunli and Weigong·Fanghua becoming popular destinations [4] Group 4: Night Economy and Cross-Industry Integration - The night economy emerged as a highlight, with night-time foot traffic in key business districts increasing by 23.3% to 28.116 million [6] - Innovative events combining culture, technology, and art are reshaping consumption patterns, although some traditional business areas are struggling to adapt [6][7] Group 5: Consumer Behavior Insights - Experts indicate a shift in consumer behavior, where individuals are now more inclined to seek content and experiences rather than just shopping [8] - The competition in the commercial sector is evolving, focusing on understanding user needs and creating engaging environments rather than merely expanding size or variety [8]

Group 1 - The 2025 China Open and WTT China Grand Slam are being held simultaneously in Beijing, attracting large crowds and showcasing the integration of sports, culture, and tourism [1][3] - Ticket sales for the China Open reached 880 million and for the WTT China Grand Slam 860 million, both setting historical highs [1] - The events have stimulated local economies, with high demand for related merchandise and themed hotel bookings [3] Group 2 - Beijing aims to leverage its Olympic resources to enhance its status as an international sports city, with a focus on high-quality economic development [5] - Various regions across China are experiencing a surge in tourist activity, with unique cultural and natural attractions drawing visitors [5][7] - The integration of traditional culture and modern experiences is being emphasized in locations like Hebei and Shaanxi, enhancing the cultural tourism market [7][12] Group 3 - Cultural events and performances are being organized in various regions, such as the "Iron Blood Red An" theme in Hubei, which features over 80 performances daily [14] - The "Four Seasons Village Evening" event in Guangdong showcases local culture and heritage, attracting numerous visitors [18] - Museums and cultural venues are becoming popular destinations, with exhibitions like the "Return of National Treasures" in Fujian drawing significant crowds [26][27]

Core Insights - The integration of sports events with holiday consumption is driving economic growth during the National Day and Mid-Autumn Festival periods in China [1][9] - Major international sports events, such as the 2025 China Open and WTT China Grand Slam, have achieved record ticket sales, indicating strong consumer interest [1][3] Group 1: Event Impact - The 2025 China Open and WTT China Grand Slam are attracting top global players, leading to record attendance and ticket sales of 880 million and 860 million respectively [1] - The Shanghai Masters Tennis Tournament is also leveraging the holiday period to enhance consumer spending through ticket-related promotions [7] Group 2: Consumer Engagement - Event organizers are creating new consumption scenarios around venues, including merchandise sales and discounts at local restaurants for ticket holders, which has significantly boosted sales [3][5] - The concept of "ticket root economy" is being utilized to extend the consumption chain, linking event tickets to various sectors such as dining, retail, and tourism [9][12] Group 3: Economic Integration - The integration of sports, culture, and tourism is seen as a key strategy for enhancing consumer experiences and driving economic growth [12] - Local governments are focusing on the "ticket root economy" to encourage tourists to engage in more activities and diversify their spending [12]

Group 1 - The core viewpoint emphasizes the transformation of old factories into sports venues, enhancing sports consumption potential through increased supply of sports facilities [1] - As of 2024, the total area of sports facilities in the country is projected to reach 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the 13th Five-Year Plan [1] - The government has issued guidelines to encourage the use of industrial and commercial spaces for creating sports facilities, aiming to better meet diverse public needs [2] Group 2 - Sports consumption has significant growth potential, with events like the 2025 Qingdao Marathon expected to generate 349 million yuan in comprehensive consumption [2] - The integration of sports with commercial spaces and digital technology is crucial for creating new consumer experiences and enhancing engagement [3] - The national sports industry has seen an average annual growth rate of over 10% in the past five years, with the total scale expected to exceed 7 trillion yuan by 2030 [3]

Group 1 - The core theme of the "Zhejiang Summer of Passionate Consumption" campaign aims to host over 2000 promotional consumption activities in Zhejiang province during the summer of 2025, targeting to exceed 160 million tourists, a year-on-year increase of 8%, and drive a 5% growth in retail sales of consumer goods [1][2] - The "Zhejiang Basketball Association" (referred to as "Zhejiang BA") is becoming a new pillar for guiding consumption upgrades and stimulating urban vitality through various initiatives [1][2] - The integration of sports events with consumption scenarios is being actively explored across various districts, with initiatives such as offering multiple benefits for ticket holders in Hangzhou, including dining and shopping discounts [4][6] Group 2 - In Hangzhou's Linping District, a "sports + market" model has gained popularity, with 1 million yuan worth of consumption vouchers issued for use in local markets and shopping areas, enhancing nighttime consumption [4][6] - The Zhoushan district has introduced a unique "ticket stub blind box" activity, combining lottery tickets with consumption vouchers to attract fans and create an integrated experience of watching games, participating in lotteries, and shopping [4][6] - The "Zhejiang BA" has reached its 100th match, transforming each game into a consumption festival and a city celebration, with plans to continue hosting key events and expand cross-industry collaborations [8]

Core Insights - The article highlights the booming event economy in Longgang District, Shenzhen, driven by a series of high-profile concerts and sports events, which have significantly increased local tourism and consumption [1][4]. Group 1: Event and Economic Impact - Longgang District has hosted 93 large-scale events in the previous year and 60 events by June 12 this year, with an additional 32 expected in the second half of the year [1]. - Major events, such as concerts by Jay Chou and Mayday, have led to full hotel bookings and attracted fans from across provinces, showcasing the area's appeal [1]. - The "ticket economy" concept is being leveraged to stimulate secondary consumption in dining, accommodation, and shopping, transforming a single ticket purchase into a comprehensive experience [2][4]. Group 2: Consumer Engagement Strategies - Longgang District has introduced a "ticket root economy" that connects various consumption scenarios, allowing concert tickets to unlock discounts on hotels and attractions [2]. - The district's cultural and tourism bureau has implemented three main strategies to enhance consumer experience: discounted hotel packages, free KTV sessions for ticket holders, and exclusive discounts at local businesses [3]. - The collaboration with 372 merchants across eight major shopping districts has resulted in various promotional offers, including discounts and special deals for ticket holders [3]. Group 3: Data and Performance Metrics - Data from the Longgang District Business Bureau indicates significant increases in foot traffic and sales during major events, with a 20.35% increase in foot traffic and a 12.1% increase in sales during a concert by Sun Yanzi [4]. - The concert by Ren Xianqi saw even higher increases, with foot traffic up by 52.6% and sales by 31.98% [4]. - The development of the "ticket root economy" is centered around two key elements: the ticket as a flow entry point and discounts as a consumption driver, which together activate the entire consumption chain [4][5]. Group 4: Future Developments - Longgang District aims to enhance its event-driven economy by exploring deeper collaborations with event organizers and ticket platforms to provide immediate discount information upon ticket purchase [5]. - The district is also looking to create an "all-in-one" electronic card that integrates various discounts across different consumption scenarios, inspired by successful models from other cities [5].