然而，在这组宏观数据的背后，也隐藏着消费结构的深刻变迁——传统商圈在转型中求变，小众目的地则凭借独特体验悄然崛起，消费市场的结构性变化正 悄然重塑北京商业格局。 10月6日，丰台，市民在宛平城内游览。新京报记者 陶冉 摄 体验式消费的全面碾压：从"买商品"到"买体验" 今年国庆中秋假期消费最显著的变化是体验式消费对实物消费的全面超越。餐饮、旅游、观影、演出等服务类消费表现活跃，而传统家电、服饰、百货等实 物类消费增速明显放缓。 旅游与文体消费成为假日经济的"压舱石"。假日期间，全市推出营业性演出364台、2102场，电影票房突破5800万元。两大国际顶级赛事——中国网球公开 赛与WTT中国大满贯赛同期上演，这场难得的"同城双赛"盛况，巧妙地将赛场内外的澎湃激情转化为拉动城市消费的强劲动能。 来源：滚动播报 （来源：千龙网） 2025年国庆中秋假期收官，北京消费市场交出了一份亮眼的成绩单：市商务局监测的重点企业实现销售额95.1亿元，60个重点商圈客流量达5966.8万人次， 同比增长13.9%。 位于中关村南大街的魏公·芳华里，成为海淀区新的潮流地标。步入街区，各类原创艺术装置已成为网红打卡地，多家首店及主力 ...

2025年国庆中秋假期昨日收官，北京消费市场交出了一份亮眼的成绩单：市商务局监测的重点企业实现 销售额95.1亿元，60个重点商圈客流量达5966.8万人次，同比增长13.9%。 体验式消费的全面碾压：从"买商品"到"买体验" 今年国庆中秋假期消费最显著的变化是体验式消费对实物消费的全面超越。餐饮、旅游、观影、演出等 服务类消费表现活跃，而传统家电、服饰、百货等实物类消费增速明显放缓。 旅游与文体消费成为假日经济的"压舱石"。假日期间，全市推出营业性演出364台、2102场，电影票房 突破5800万元。两大国际顶级赛事——中国网球公开赛与WTT中国大满贯赛同期上演，这场难得的"同 城双赛"盛况，巧妙地将赛场内外的澎湃激情转化为拉动城市消费的强劲动能。 很多没买到现场比赛门票的球迷来到WTT中国大满贯公园内观看大屏幕的直播，同样过足观赛瘾。"与 在家里看电视转播不同，在大满贯公园看比赛氛围感更足。"一位市民说道。而买到了赛事门票的幸运 儿，凭着票根可享受就餐、购物的双重优惠。家住通州区的赵先生看完比赛，拿着票根在赛场附近商圈 的一家知名餐厅享受了"票根专属"的八折优惠。他说，"看完比赛，用票根吃顿饭、再买点东西 ...

这个假期，各地活动丰富多彩，人们乐享假日生活，感受美好时光。在北京，2025中国网球公开赛、WTT中国大满贯两大赛事同步举行，吸引了广大群众 前来观赛。赛场内外，"体育+文商旅"的多业态深度融合，激发双奥之城新活力。 3日下午，2025中网女单进入1/4决赛阶段，一众世界顶级球星激烈对决，现场气氛火热。同时，这几天首钢园里的WTT中国大满贯也是人气爆棚。 赛场内，上座率屡破赛会纪录。门票销售额方面，截至3日，中网达8800万，WTT中国大满贯达8600万，双双创下历史新高。 赛场外，赛事相关特许商品、文创衍生品销售火爆。围绕赛事推出的主题酒店、客房预订需求旺盛。中网首次设置的观赛"第二现场"进一步带火了798、首 创奥莱等十多个热门商圈。WTT则为周边区域，特别是刚启动的"两园一河"首批项目——京西滨水活力新空间永定河集，赚足了人气。观众持赛事票根还 可以在北京多家景点、博物馆、餐饮门店享受免费或优惠。北京打造"双奥100"精品赛事体系，今年全年将举办各类重点赛事198项。 出行出游热度高 多地景区打造多元化旅游体验 全国多地景区继续迎来客流高峰。各地依托独特自然风光和深厚人文底蕴，打造多元化的旅游体验，吸引 ...

央视网消息：国庆中秋期间，中国多地举办网球、乒乓球、足球、篮球、赛马等体育赛事，主办方将这些赛事与节日消费紧密结合，推出 各类特色活动与优惠福利，以"赛事+节庆"双引擎拉动消费，为市民游客打造多元消费体验，也为假日经济注入强劲动能。10月4日播出国庆长 假观察第四集《"体育赛事+""燃"动假日经济 》。 除了这些顶级赛事，以"票根经济"延伸消费链条成为多地国庆中秋假期期间激活消费潜力的重要举措，如赛事票根关联餐饮零售、非遗集 市配套休闲体验，打破单一消费，形成"引流—停留—复购"的消费链条，带动交通、旅游、餐饮、住宿等产业联动发展。从北京"双奥之城"的 双赛联动到"川超"赛事的文旅融合，从"浙BA"篮球联赛的火热对决到贵州"村马"赛事的激情澎湃，各地以赛事为核心创新消费场景，整合文 体旅资源，将体育流量转化为经济增量，为假日市场注入强劲动能。 2025中网赛事组委会常务副秘书长李旭华称："今年我们是围绕着球迷们的需求和一些市场上的热点做了全新扩展，现在假日经济和文商 旅体融合的动能和活力也坚定了我们做大衍生品市场的决心。" 持续两周的上海网球大师赛赛程覆盖国庆和中秋佳节，今年大师赛群星璀璨，多位世界网坛名将出 ...

Group 1 - The core viewpoint emphasizes the transformation of old factories into sports venues, enhancing sports consumption potential through increased supply of sports facilities [1] - As of 2024, the total area of sports facilities in the country is projected to reach 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the 13th Five-Year Plan [1] - The government has issued guidelines to encourage the use of industrial and commercial spaces for creating sports facilities, aiming to better meet diverse public needs [2] Group 2 - Sports consumption has significant growth potential, with events like the 2025 Qingdao Marathon expected to generate 349 million yuan in comprehensive consumption [2] - The integration of sports with commercial spaces and digital technology is crucial for creating new consumer experiences and enhancing engagement [3] - The national sports industry has seen an average annual growth rate of over 10% in the past five years, with the total scale expected to exceed 7 trillion yuan by 2030 [3]

Group 1 - The core theme of the "Zhejiang Summer of Passionate Consumption" campaign aims to host over 2000 promotional consumption activities in Zhejiang province during the summer of 2025, targeting to exceed 160 million tourists, a year-on-year increase of 8%, and drive a 5% growth in retail sales of consumer goods [1][2] - The "Zhejiang Basketball Association" (referred to as "Zhejiang BA") is becoming a new pillar for guiding consumption upgrades and stimulating urban vitality through various initiatives [1][2] - The integration of sports events with consumption scenarios is being actively explored across various districts, with initiatives such as offering multiple benefits for ticket holders in Hangzhou, including dining and shopping discounts [4][6] Group 2 - In Hangzhou's Linping District, a "sports + market" model has gained popularity, with 1 million yuan worth of consumption vouchers issued for use in local markets and shopping areas, enhancing nighttime consumption [4][6] - The Zhoushan district has introduced a unique "ticket stub blind box" activity, combining lottery tickets with consumption vouchers to attract fans and create an integrated experience of watching games, participating in lotteries, and shopping [4][6] - The "Zhejiang BA" has reached its 100th match, transforming each game into a consumption festival and a city celebration, with plans to continue hosting key events and expand cross-industry collaborations [8]

住在大湾区、爱追演唱会的你，或许来过这里——深圳大运中心。 数据印证着这片区域的热力：去年，大运中心全年举办93场大型赛演活动；今年截至6月12日已举办60 场，下半年预计再添32场。 从周杰伦、五月天演唱会引爆酒店满房，到乒乓球亚洲杯吸引孙颖莎、王楚钦的球迷跨省奔赴，美国梦 龙乐队让歌迷千里飞抵，乃至刀郎演唱会两日场外聚集超60万人次等，一场场顶流演出与赛事在此高频 上演，让所在地龙岗区成为深圳赛演经济的"顶流区"。 一张票根撬动二次消费 如何将超级人气转化为超级消费？龙岗区的答案是以"票根经济"为杠杆，撬动餐饮、住宿、购物等二次 消费的深度裂变。 据龙岗区商务局数据显示，周边商圈直接受益，毗邻大运中心的大运天地、龙岗星河COCOPark、仁恒 梦中心等商圈表现尤为亮眼。 数据显示，孙燕姿演唱会期间，这三大商圈人流量和营业额环比分别飙升20.35%和12.1%；任贤齐演唱 会期间，增幅更猛，达到52.6%和31.98%。全国游泳冠军赛也带来了人流量1%和营业额5.25%的增长。 "票根经济"的发展，紧紧围绕两大核心要素：一是作为流量入口的"票根"，二是驱动消费的"折扣"。二 者相辅相成，共同激活"吃住行游购 ...

Group 1 - The core viewpoint of the articles highlights the vibrant consumer and cultural tourism activities in Nanjing during the Dragon Boat Festival, showcasing a significant increase in visitor numbers and spending compared to the previous year [1][2][4][6] - Nanjing received 5.68 million visitors during the Dragon Boat Festival, marking a 3.5% increase year-on-year, with total cultural tourism spending reaching 3.13 billion yuan, of which 1.76 billion yuan came from out-of-town visitors, reflecting a 5.6% growth [1][4] - Key monitored retail enterprises in Nanjing achieved sales of 1.423 billion yuan, representing an 8.67% increase year-on-year, while major shopping malls and complexes recorded a total sales of 534 million yuan, up 22.54% [2][5] Group 2 - Various themed events and activities were organized, such as the "Four Seasons Appointment" series and the "Wind Elegance Qinhuai" consumption promotion, which successfully attracted citizens and tourists, igniting holiday consumption enthusiasm [2][3] - The Dragon Boat Festival featured six dragon boat races and experiential activities, drawing large crowds and enhancing the festive atmosphere, with 124,000 visitors participating in family-oriented cultural experiences [3][4] - Nanjing's tourism data indicated that 2.23 million visitors attended scenic spots, with external tourists accounting for 64.8% of the total, an increase of 0.8 percentage points from the previous year [4][6] Group 3 - The integration of cultural performances and sports events during the holiday period created a new consumption model, with 95 performances held, including major concerts and sports matches that attracted significant attendance [5][6] - The hospitality sector benefited from the influx of visitors, with hotel occupancy rates reaching 82% on average, and some hotels experiencing full bookings due to events like concerts and sports matches [5] - Nanjing ranked first in various travel popularity lists, including being the top destination for cultural tourism during the Dragon Boat Festival, indicating strong market positioning and consumer interest [6]