Core Viewpoint - The real estate market in Ganzhou is experiencing a structural differentiation and deep adjustment, with new housing prices declining and second-hand housing prices continuing to face downward pressure [14][15]. Group 1: New Housing Market - In June, the new housing price index in Ganzhou decreased by 0.3% month-on-month and 3.2% year-on-year, following a brief increase in May [2][4]. - The price decline in new homes is attributed to a combination of policy benefits for quality projects and a contraction in supply alongside weak purchasing power [15]. - The average price for new homes in the first half of 2025 reflects a downward trend, indicating a need for developers to better understand customer demands [15]. Group 2: Second-Hand Housing Market - The second-hand housing prices in Ganzhou fell by 0.7% month-on-month and 2.3% year-on-year in June, continuing the trend from May [8]. - The second-hand market is characterized by a "price for volume" strategy, with active transactions in the economic development zone but continued pressure on average prices [15]. - There is a notable shift in demand from second-hand homes to new homes, reflecting changing buyer preferences [15]. Group 3: Price Trends by Housing Type - For housing types, prices for units of 90 square meters and below decreased by 0.7% month-on-month, while those between 90-144 square meters saw a slight decline of 0.1%, and units larger than 144 square meters decreased by 0.5% [6][10]. - The largest price drop was observed in smaller units (90 square meters and below), indicating a significant impact on this segment of the market [10]. Group 4: Overall Market Conditions - The overall trend in 70 major cities shows a month-on-month decline in housing prices, with a narrowing year-on-year decline, suggesting a potential stabilization in the market [12]. - The market is expected to evolve into a pattern where new homes stabilize and improve in quality, while second-hand homes continue to adjust through pricing strategies [15].

Core Insights - The Ganzhou real estate market is experiencing a critical turning point, with new home prices declining while the second-hand home market shows signs of recovery [1] - New home prices in Ganzhou fell by 0.2% month-on-month and 4.7% year-on-year, continuing the downward trend observed since the beginning of the year [1] - In contrast, the second-hand home market saw a month-on-month increase of 0.2%, ending a three-month decline, driven by demand for school district properties [1] New Home Market - The decline in new home prices is attributed to reduced interest in high-priced improvement projects, with sales dominated by inventory clearance and promotional properties [1] - In April, new home registrations in the central urban area dropped by 3% to 885 units, with only the Nankang District showing strong performance with 406 units [1] - Prices for different unit types showed a decline, with units larger than 90 square meters experiencing a 0.2% decrease, indicating weak improvement demand [1] - Structural opportunities remain, particularly in the Zhangjiang New District, where new home prices remain stable above 10,000 yuan per square meter [1] Second-Hand Home Market - The second-hand home market in Ganzhou experienced a "V-shaped" recovery in April, with prices rising across all size categories [1] - The increase in demand for school district properties, particularly in the old city and Zhangjiang New District, has driven up transaction prices [1] - High-value properties like Binhai City Square have become attractive options for first-time buyers due to their lower total prices [1] Price Trends - The average transaction price in Zhangjiang New District is 12,787 yuan per square meter, despite a slight decrease of 0.47% month-on-month [5] - The old city area has an average price of 7,427 yuan per square meter, reflecting a minor decline of 0.09% [5]