Core Insights - 1688 has unveiled a new cross-border AI product named "Aoxia" aimed at small and medium-sized overseas buyers, set to launch in November 2023 [1] - The company has introduced a new merchant membership product called "Super Factory Global Edition," targeting to recruit 5,000 factories primarily in high-demand consumer categories such as apparel, daily necessities, digital accessories, and toys [1] - The 1688 AI app has undergone a new round of feature iterations, enhancing existing capabilities and adding new functions focused on supply chain matching and business decision support [1] Group 1 - The "Aoxia" product is designed to simplify cross-border e-commerce for overseas buyers [1] - The "Super Factory Global Edition" will provide a special identification for approved factories, placing them in a priority recommendation pool for cross-border buyers [1] - The first batch of factories to be recruited will cover various consumer goods categories with strong overseas procurement demand [1] Group 2 - The AI app's new features include enhanced multi-turn dialogue capabilities for AI search and AI creation, along with the introduction of "AI Find Factory" and "AI Advisor" [1] - "AI Find Factory" focuses on supply chain matching, while "AI Advisor" supports business decision-making [1]

Core Insights - 1688 has launched a new merchant membership product called "Super Factory Global Version" aimed at enhancing cross-border trade opportunities [1] - Approved factories will receive a special designation and be prioritized for recommendations to cross-border buyers [1] Group 1: Product Launch - The "Super Factory Global Version" is designed to recruit 5,000 enterprises in its initial phase [1] - The focus will be on evaluating the stability of cross-border fulfillment and the completeness of service systems [1] Group 2: Target Industries - The initiative primarily targets consumer categories with high overseas procurement demand, including apparel, daily necessities, digital accessories, and toys [1]

Core Insights - Alibaba's 1688 platform launched a new merchant membership product called "Super Factory Global Version" aimed at enhancing the efficiency and credibility of Chinese manufacturers in meeting overseas procurement demands [1][3] Group 1: Product Overview - The "Super Factory Global Version" establishes a unified certification system for quality factories capable of cross-border services, providing a "passport" for international procurement visibility [1] - Factories that pass the certification will receive a special "Super Factory Global Supply" designation, gaining priority in cross-border buyer recommendations and improved search algorithm rankings on the platform [1][3] Group 2: Market Challenges - Overseas small and medium-sized buyers face two main challenges when sourcing from China: information asymmetry and lack of trust in suppliers [3] - Buyers struggle to identify quality suppliers with export experience and compliance knowledge, while many factories lack verifiable performance data, making it difficult for buyers to assess logistics and communication capabilities [3] Group 3: Certification Criteria - The new certification system is not a simple extension of the existing membership but includes clear entry requirements, such as a minimum scale of cross-border transaction volume and established logistics networks [3][4] - Certified merchants will have an independent "Overseas Service Capability Profile" that includes various cross-border service dimensions, which will be dynamically updated based on performance [4] Group 4: Recruitment and Market Impact - The initial recruitment plan aims to onboard 5,000 enterprises, focusing on sectors with high overseas demand such as apparel, daily necessities, digital accessories, and toys [5] - The new standardized certification system is expected to streamline the traditional foreign trade chain, moving from a model reliant on intermediaries to a direct connection between factories and small to medium-sized buyers [5]