马年刚开工，地产圈就被一场土拍炸醒了。 2月25日，广州迎来农历新年后首场重磅土拍——珠江新城马场地块。 这场竞拍从上午10点一直厮杀到晚上7点，近9个小时，243轮竞价，最终越秀地产以236亿元的总价笑到 最后。 这个数字有多震撼？它不仅创下广州2010年以来拍地成交总额最高纪录，更以超8.5万元/㎡的住宅楼面 价，刷新广州单价地王新高。 围观人数超10万，交易系统一度宕机，8家房企同台竞技，保利与越秀"硬刚"5小时…… 在行业深度调整的今天，这场"开门红"的意义，远不止于一块地的归属。 它更像一针强心剂，宣告核心城市优质资产依然是房企的安全垫，也让我们看到了广州楼市复苏的底 气。 1 9小时的"神仙打架"，系统被挤爆了 让我们把时间拨回2月25日上午。 早上10点土拍刚开始没多久，广州公共资源交易中心线上竞价系统就涌入超过10万围观群众。对于一个 土拍直播来说，这是前所未有的热度。 很快，服务器扛不住了，页面多次崩溃，网友们只能反复刷新才能跟上节奏。 前半程，越秀、保利、华润、珠实等8家房企轮番出价，热闹归热闹，还算温和。但到了下半场，其他6 家陆续收手，只剩下保利和越秀杀红了眼。 保利的策略很"极限"， ...

Core Viewpoint - The Dragon Boat Festival housing market has shown strong performance this year, with new projects attracting significant buyer interest and sales activity continuing from May into the holiday period [1][2]. Group 1: Sales Performance - During the three-day holiday, sales reached approximately 4.3 billion yuan at the high-end project Poly Tianyao in Tianhe District, with six units sold for over 10 million yuan each within five hours [2]. - The new phase of Kai Xuan Xin Shi in Zhujiang New Town launched large residential units, achieving nearly half a billion yuan in sales on the first day [4]. - The Green City Fu Xiang Yuan in Haizhu District reported sales of 5 billion yuan during the holiday, while Poly Tianyi in Pazhou recorded 2 billion yuan on the first day [6]. Group 2: Market Trends - Many projects that were launched in May continued to see strong sales during the Dragon Boat Festival, indicating a sustained positive market sentiment [8]. - New projects like Yuexiu Yun Cui in Baiyun District attracted over a thousand visitors, although potential buyers expressed concerns about final purchase prices [10]. - There remains a noticeable disparity in sales performance among different projects, with some struggling to sell despite being in prime locations, highlighting the importance of pricing and market positioning [10].

Group 1 - The real estate market in Guangzhou showed stronger performance during the Dragon Boat Festival compared to regular weekends, with high visitor numbers and transactions for newly launched properties [2][3] - In the Tianhe District, both entry-level and high-end projects experienced active sales, with notable transactions including a family purchasing a unit for over 4 million yuan and multiple high-end units selling for over 10 million yuan within a short time frame [3] - New projects like the Yuexiu Yun Cui in Baiyun District attracted significant interest, with over 1,000 visiting groups and more than 200 reservations, indicating strong market demand [4] Group 2 - There is a noticeable disparity in the performance of different properties, with popular developments continuing to thrive while others struggle due to factors like product positioning and marketing strategies [5][6] - In the Haizhu District, competition among similar properties is intense, and projects that do not align their pricing with market expectations face challenges in sales, as evidenced by a project that sold only 10 out of 148 units since its opening [6] - Properties with clear project support and strong company reputation are likely to remain in demand, while those with uncertain pricing and amenities may struggle to attract buyers [6]