2025年上半年，单价15万-20万豪宅成交量，深圳同比飙升960%，广州激增116.7%；单价20万以上顶豪 成交量，广州暴涨233.3%（数据来源：CRIC）。 塔尖人群正以前所未有的热情涌入顶豪市场，一场资本的重新布局悄然上演。当中，广州顶豪标杆凯旋 新世界表现尤为抢眼，成为这波热潮的绝对主场。 塔尖人群集体出手 伴随A股站上3600点，热点城市楼市也悄然复苏。 2025年上半年，北上广深二手房成交量均创近年同期新高，当中塔尖购买力更是集中释放：克而瑞监测 显示，上半年30城总价千万以上豪宅成交同比增18.76%。从单价看，15万-20万/m²的豪宅，深圳涨 960%，广州涨116.7%；单价20万+/m²的豪宅，上海涨17.3%，广州涨233.3%。此外，总价5000万以上顶 豪成交量（一二手）同比增幅更达到48.5%和43%。不过，供应减少也导致总价3000万-5000万一手豪宅 成交下滑近三成，反衬出顶级稀缺资产的供不应求。 广深顶级豪宅市场迎来爆发性增长。 将视线聚焦广州，引领广州顶级豪宅市场的始终是凯旋新世界。 家喻户晓20多年，凯旋新世界吸引着广州乃至全国最顶级的购买力：当中不乏曾经错过广粤 ...

Core Viewpoint - The Dragon Boat Festival housing market has shown strong performance this year, with new projects attracting significant buyer interest and sales activity continuing from May into the holiday period [1][2]. Group 1: Sales Performance - During the three-day holiday, sales reached approximately 4.3 billion yuan at the high-end project Poly Tianyao in Tianhe District, with six units sold for over 10 million yuan each within five hours [2]. - The new phase of Kai Xuan Xin Shi in Zhujiang New Town launched large residential units, achieving nearly half a billion yuan in sales on the first day [4]. - The Green City Fu Xiang Yuan in Haizhu District reported sales of 5 billion yuan during the holiday, while Poly Tianyi in Pazhou recorded 2 billion yuan on the first day [6]. Group 2: Market Trends - Many projects that were launched in May continued to see strong sales during the Dragon Boat Festival, indicating a sustained positive market sentiment [8]. - New projects like Yuexiu Yun Cui in Baiyun District attracted over a thousand visitors, although potential buyers expressed concerns about final purchase prices [10]. - There remains a noticeable disparity in sales performance among different projects, with some struggling to sell despite being in prime locations, highlighting the importance of pricing and market positioning [10].

Group 1 - The real estate market in Guangzhou showed stronger performance during the Dragon Boat Festival compared to regular weekends, with high visitor numbers and transactions for newly launched properties [2][3] - In the Tianhe District, both entry-level and high-end projects experienced active sales, with notable transactions including a family purchasing a unit for over 4 million yuan and multiple high-end units selling for over 10 million yuan within a short time frame [3] - New projects like the Yuexiu Yun Cui in Baiyun District attracted significant interest, with over 1,000 visiting groups and more than 200 reservations, indicating strong market demand [4] Group 2 - There is a noticeable disparity in the performance of different properties, with popular developments continuing to thrive while others struggle due to factors like product positioning and marketing strategies [5][6] - In the Haizhu District, competition among similar properties is intense, and projects that do not align their pricing with market expectations face challenges in sales, as evidenced by a project that sold only 10 out of 148 units since its opening [6] - Properties with clear project support and strong company reputation are likely to remain in demand, while those with uncertain pricing and amenities may struggle to attract buyers [6]