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从“消费场”拓展为“社交场”,上海商圈打造“运动+”新场景
Sou Hu Cai Jing· 2025-11-17 13:36
Core Insights - The article highlights the transformation of Shanghai's commercial spaces, particularly along the Xuhui Riverside, into vibrant sports and social venues, enhancing urban consumption and foot traffic [1][9]. Group 1: Development of Sports Venues - Numerous commercial areas in Shanghai are utilizing idle spaces to create sports facilities, such as running tracks and skate parks, providing citizens and tourists with opportunities for exercise and social interaction [1]. - The West Bund Dream Center, previously a cement factory, has been redeveloped into a trendy landmark featuring a 10-kilometer riverside running track that attracts many running enthusiasts [3]. Group 2: Diverse Sports Offerings - The Xuhui Riverside area leverages its scenic views and space to attract flagship stores of outdoor brands, national first stores of skiing brands, and urban experience stores for sports watches, while also incorporating various sports activities like skateboarding, camping, rock climbing, and tennis [5]. - The combination of "sports brand matrix + scenario-based sports spaces" enhances consumer experience, with evening skateboarding club events drawing significant participation [7]. Group 3: Impact on Local Economy - The establishment of sports scenes in the West Bund Dream Center has led to a 30% increase in foot traffic for surrounding dining and coffee businesses, with weekend daily foot traffic exceeding 20,000 visitors [9].