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从“消费场”拓展为“社交场”,上海商圈打造“运动+”新场景
Sou Hu Cai Jing· 2025-11-17 13:36
(央视财经《天下财经》)上海众多商圈、楼宇利用闲置空间,打造运动场所,徐汇滨江沿线的跑道、滑板场等设 施,为市民游客提供了运动和社交场所,也为商圈带来了人流和客流,进一步激活城市消费。 上海徐汇滨江的西岸梦中心,前身是上海水泥厂,也曾是上海美术馆和艺术馆的集聚地,如今,这里被打造成上海潮 流打卡地标,开放型的滨水商业空间里也融入了众多运动基因,徐汇滨江长达10公里的岸线跑道成为不少跑友的心头 好,运动门店组织的社群跑团活动一大早就吸引了不少人参与。 利用自身江景优势和空间优势,商圈内不仅吸引了户外品牌的中国旗舰店、滑雪品牌的全国首店、运动手表品牌的首 个城市体验店等,徐汇滨江10公里沿线内还汇聚了滑板、露营、攀岩、网球等多元运动业态,将运动场景从"消费 场"拓展为"社交场"。周末午后,一家位于商场顶楼的网球场成为不少市民出行的新选择。 为了增强消费者的体验感,商圈也打出"运动品牌矩阵+场景化运动空间"的组合拳,夜幕降临,江边的滑板场内一场滑 板俱乐部活动吸引了众多大小朋友参与。 记者了解到,开业一年多来,西岸梦中心商圈运动场景的打造带动周边餐饮、咖啡业态客流增长30%,周末单日客流量 突破2万人次,商圈的运动 ...
从体育中挖掘经济增量(人民时评)
Ren Min Ri Bao· 2025-09-15 22:22
Core Insights - The sports industry in China has been growing at an annual rate of over 10% since the 14th Five-Year Plan, becoming a significant contributor to public health and economic growth [1][2] - The State Council has emphasized the importance of developing the sports industry and consumption as part of the strategy to expand domestic demand, highlighting sports consumption as a key area for improving consumer spending [1][2] Group 1 - The demand for sports activities has evolved from mere physical exercise to include exploration of nature, social interaction, relaxation, and entertainment, reflecting the public's pursuit of health and quality of life [2][3] - The sports goods manufacturing sector has shown innovation, with exports reaching $14.901 billion in the first half of 2025, a year-on-year increase of 1.56%, driven by smart fitness equipment and treadmills [2] - The integration of sports with other industries, such as tourism and culture, has stimulated new consumption dynamics, as seen in urban developments like Chengdu's greenway and Shanghai's sports park [3] Group 2 - The development of sports facilities is being integrated into urban renewal and rural revitalization efforts, optimizing existing resources and creating new consumption hotspots [3] - The trend of "one person participating, the whole family traveling" is emerging, showcasing the strong influence of sports on related sectors like transportation, accommodation, and dining [3] - The sports industry is leveraging its strong grassroots support and innovative potential to continuously explore new avenues for growth, contributing significantly to public health and economic development [3]