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世茂深坑秘境乐园“极限引力场”破圈,探索文旅商业体运营新范式
Jiang Nan Shi Bao· 2026-01-04 03:57
从"乐园"到"引力场"的战略重塑 在这一背景下,世茂深坑秘境乐园于今年12月完成阶段性项目升级,以"极限运动"为核心内容抓手,叠 加沉浸体验与冒险打卡机制,尝试构建一个兼具强内容属性与商业转化能力的复合型文旅场景。正式推 出"蹦极"、"窝囊蹦极""天梯"三大全新极限项目,与8月已亮相的"大摆荡"形成"极限运动打卡组合拳"。 此次升级并非简单的设备叠加,而是对乐园品牌定位的一次系统性战略重塑。项目以"极限运动"为核心 主题,致力于打造江浙沪地区最具特色与号召力的"极限运动引力场",实现从传统游乐园区向主题化、 圈层化、内容化体验空间的转型。 在文旅消费持续分化、休闲体验项目同质化竞争加剧的当下,如何通过内容与运营的创新,在有限的市 场中构建持续吸引力,成为乐园类项目面临的核心议题。传统以单一设备体验为主的乐园模式,已逐步 显现出客群黏性弱、复游率低、衍生消费不足等发展瓶颈,行业正呼唤从"硬件驱动"向"体验驱动"的运 营逻辑转变。 提升资产价值与持续盈利能力 这种以体验带动内容,以传播拉动客流的新运营模式,显著提升了项目的客户黏性与品牌溢价。世茂深 坑秘境乐园项目升级后,社交媒体相关内容曝光增加,吸引更多游客注意 ...
文旅流量变消费增量 新乡潮玩凭实力圈粉
He Nan Ri Bao· 2025-12-28 23:20
冬日的牧野大地,一波波新玩法掀起了文旅消费的热浪:泡泡玛特IP雕像立在河畔,夜晚灯光闪烁,年 轻人搭起帐篷听音乐、拍短视频;太行山悬崖边,游客挑战蹦极、乘坐滑翔伞;古镇街巷里,非遗手作 坊和潮流小店林立,随手一拍就是朋友圈爆款…… 在新乡,潮流与新鲜感正成为城市的新名片——山水间能"玩心跳",古镇会变身秀场,连商超也能成景 区,文旅消费以全新姿态圈粉各地游客。 12月20日下午,来自郑州的游客李倩漫步在新乡共渠生态长廊。"这里既能亲近自然,又有艺术市集和 音乐派对。拍照发朋友圈,朋友们都问这是哪儿。"她笑着说,"简直是城市里的'微度假'。" 即使是城市里的平原湖公园,也在周末和节假日变身潮流舞台,街舞大赛、音乐会、露营活动接连上 演,成为市民休闲娱乐的"宝藏打卡地"。 "这些新消费场景的背后,是新乡市在文旅融合上的系统化创新。"新乡市文化广电和旅游局局长韩卫军 说,全市构建了"IP引流+场景创设+活动联动"发展模式,引入泡泡玛特等顶流IP,将生态空间艺术化激 活,全域布局夜间经济,把"流量"转化为实实在在的"消费量"。 游完南太行,再到新乡胖东来购物,这条"山水+商超"的快乐路线,已经成为来新乡的"必玩标配" ...
年轻人“出片”成新消费动力!景区靠“特色体验”解锁流量密码→
Sou Hu Cai Jing· 2025-10-26 13:12
Group 1 - The new consumption demands of young people are becoming a significant driving force in the market, as they are willing to spend on experiences that provide a sense of ritual and self-expression [1] - Young travelers are increasingly seeking unique photo opportunities, contributing to increased foot traffic in tourist attractions [1][3] - The Monkey Ear Sinkhole scenic area in Guizhou has seen a surge in popularity, offering extreme sports and professional photography services, resulting in a daily revenue exceeding 200,000 yuan [7][9] Group 2 - The introduction of drone photography services in April has led to a doubling of visitor numbers compared to the previous year at the scenic area [9] - The "ugly market" event at the scenic area encourages visitors to create unique crafts, further enhancing the personalized experience [5] - The combination of thrilling experiences and memorable photography is effectively attracting more visitors to the scenic spots [7]
南太行上风景新
Ren Min Ri Bao· 2025-09-26 22:17
Group 1 - The article highlights the transformation of the South Taihang region in Henan, emphasizing the integration of cultural and tourism resources to enhance its appeal and accessibility [1][2] - The region has seen a significant increase in tourism, with Linzhou attracting nearly one million research tourists this year, marking an 11.3% year-on-year growth [2] - The development strategy focuses on "protection + development," restoring over 70 traditional residences and creating immersive experiences for visitors, thus promoting deeper engagement with the local culture [2][3] Group 2 - Local residents have benefited economically from the tourism boom, with average annual income from cultural tourism reaching 36,000 yuan, more than tripling since the area's transformation [3] - Various experiential projects, such as the Red Flag Canal spirit camp, have been designed to engage visitors and instill a sense of historical appreciation [1][2] - The article illustrates a successful model of ecological beauty, industrial prosperity, and improved livelihoods for the local population in the South Taihang region [3]
河南整合太行山文旅资源 南太行上风景新
Ren Min Ri Bao· 2025-09-26 21:43
Core Insights - The article highlights the transformation of the South Taihang region in Henan, China, through the integration of cultural and tourism resources, enhancing its appeal and accessibility for visitors [1][2][3] Group 1: Tourism Development - The South Taihang region has leveraged its natural beauty and historical significance to create dynamic tourism experiences, such as paragliding and bungee jumping, attracting more visitors [1] - Linzhou has seen a significant increase in educational tourism, with nearly one million study tourists attracted this year, marking an 11.3% year-on-year growth [2] - The region's red tourism narrative is being expressed through immersive experiences, such as the "Red Flag Canal" spirit camp, where visitors engage in hands-on activities that connect them to local history [2] Group 2: Economic Impact on Local Communities - The increase in tourism has led to substantial economic benefits for local residents, with average annual income from cultural tourism reaching 36,000 yuan, more than tripling since the area's development began [3] - Local businesses, such as family-run restaurants and artisan workshops, have flourished, with some earning over 20,000 yuan per month during peak seasons [3] - The transformation of traditional homes into guesthouses has provided stable income for residents, with one individual earning a monthly salary of 3,800 yuan plus year-end bonuses [3]