核心观点 25Q1 公司营收同比-1.76%，预估自主品牌表现平稳（线下有所下滑、线上30%+高增），工程业务 10%+稳健增长；25Q1 归母净利润同比-4.02%，主要受品牌费用前置摊销影响。24 年床垫产品引领增 长，24Q4 国补带动线上增长提速、线下渠道转为正增长。 行业竞争加剧下24 年毛利率有所下降，公司加大费用投放。2024 年公司毛利率33.67%/-0.70pct，其中 床垫、软床及配套品、沙发、木制家具毛利率分别为38.40%、29.32%、18.75%、1.46%，同比 +0.12、-1.13、-6. 82、+0.31pct。24 年归母净利率为3.69%/-1.25pct，主要系销售费用率提升。24 年公司 销售、管理、研发、财务费用率分别为21.43%/+1.16pct、5.31%/+0.44pct、1.86%/-0.21pct、 0.35%/+0.22pct。销售费用率增加主要因为品牌推广费用增加。 盈利预测：预计公司2025-2027 年营收分别为94.6、101.1、107.6 亿元，分别同比增长8.3%、6.9%、 6.4%；归母净利润分别为4.2、4.7、5.2 亿元，分 ...

Industry Overview - The Chinese furniture industry is undergoing profound changes driven by globalization and consumption upgrades, with brand competitiveness becoming a key indicator of maturity [1] - The China Furniture Association has released a list of the top ten furniture brands, highlighting companies like Saint-Ao Technology, Kuka Home, and Qianyu Furniture as industry benchmarks [1] Company Highlights - **Saint-Ao Technology**: Founded in 1991, it focuses on office commercial furniture and has developed a dual-driven strategy for ecological office development. The company emphasizes innovation and has established a global R&D network, leading to a range of smart office furniture products [3] - **Kuka Home**: Established in 1982, it offers a comprehensive range of furniture products, focusing on comfort, fashion, and environmental sustainability. The brand has made significant advancements in smart furniture and maintains a robust sales and logistics network [6] - **Xilinmen**: Founded in 1984, it specializes in high-quality mattresses and has a strong focus on sleep health. The brand integrates advanced materials and manufacturing techniques to enhance product quality and comfort [7] - **Qianyu Furniture**: Established in 1986, it aims to provide one-stop green and personalized home solutions. The brand emphasizes quality, environmental protection, and value, with a strong focus on board furniture and sofas [9] - **Tian Tan Furniture**: Founded in 1956, it offers a diverse range of products and has a strong market presence in China. The brand focuses on green home development and has a comprehensive sales and service network [8] - **Hai Tai Ou Lin**: Established in 1996, it specializes in smart office and healthcare furniture, emphasizing sustainable development and quality craftsmanship [10] - **Changjiang Furniture**: Founded in 1986, it focuses on high-quality office furniture and has a strong technical foundation in product development [11] - **Fengyang Furniture**: Established in 1973, it specializes in mattresses and aims to create a new healthy sleep environment while promoting Eastern sleep culture [12] - **Yonghua Red Wood**: Founded in 1986, it is a leader in the redwood furniture sector, combining traditional craftsmanship with modern design elements [13] Conclusion - The release of the top ten furniture brands not only recognizes their achievements but also showcases the high-quality development of the entire furniture industry. These brands set new benchmarks in product quality, design innovation, market expansion, and social responsibility [13][14]

顾家家居(603816) 报告日期：2025 年 04 月 30 日 Q1 收入、利润双亮眼，组织调整成效显著 ——顾家家居业绩点评 投资要点 ❑ 业绩一览 1）25Q1 单季度收入 49.14 亿，增长 12.95%（同比，下同）；归母利润 5.19 亿、 增长 23.53%，扣非增长 22.15%，表现超预期。 2）24A 收入 184.8 亿、下降 3.8%，归母利润 14.17 亿、下降 29.38%，扣非 13.01 亿、下降 26.92%。 3）24Q4 单季度收入 46.78 亿、下降 7.84%，归母利润 0.58 亿，由于减值计提较 多表现承压（对红星债计提 2.13 亿元减值，对纳图兹商誉计提 0.51 亿元减值）， 此外公司在 Q4 处置了领尚美居（1 万元出售）、班尔奇（53 万元出售）、卡文家 居（5.1 万元出售）等子公司，我们预计低价转让产生一定损失。 ❑ 内销：功能+定制持续驱动、大店业务零售额+16% 24 年内销收入 93.61 亿（同比-14.4%），毛利率同比-0.35pct。 24 年 10 月公司应对下滑困境果断开启新一轮组织调整，强化单品竞争力，我们 预计 25Q ...

Core Viewpoint - The company faces performance pressure due to a deep adjustment in the real estate industry, leading to mixed results in revenue and profit for 2024 [2][3]. Financial Performance - The company reported a revenue of approximately 8.73 billion yuan, a year-on-year increase of 0.59%, while net profit attributable to shareholders was about 322 million yuan, a decline of 24.84% [2]. - Operating cash flow decreased by 37.2% to approximately 787 million yuan, and basic earnings per share fell by 23.42% to 0.85 yuan [2]. - Revenue from soft beds and related products dropped by 8.39% to 2.44 billion yuan, and sofa business revenue decreased by 6.55% to 719 million yuan [2][3]. Market Segmentation - The company's export business grew significantly, accounting for 25% of total revenue, with a year-on-year increase of 27.46%, while domestic market revenue declined by 7.25 percentage points [2]. - In 2024, domestic and foreign market revenues were approximately 6.47 billion yuan and 2.13 billion yuan, respectively, with domestic revenue down 6.4% and foreign revenue up 27.46% [3]. Cost Structure - The company experienced an increase in "three expenses" (sales, management, and financial expenses), with total expenses reaching 1.87 billion yuan, 463 million yuan, and 309 million yuan, respectively, marking increases of 6.35%, 9.59%, and 164.95% [4]. - The rise in expenses was attributed to increased brand promotion, online sales costs, employee compensation, and interest expenses [4]. Industry Dynamics - The mattress industry in China is characterized by a large number of small companies, with increasing competition among leading brands [5]. - The company is focusing on the sleep technology sector, transitioning from traditional manufacturing to technology-driven products, aiming for differentiation [5][6]. Future Strategy - The company plans to deepen its focus on the sleep technology sector, enhancing sales capabilities, quality control, cost reduction, and innovation [6]. - The mattress industry is expected to accelerate towards smart and health-oriented products, driven by consumer demand for technology and personalized experiences [6].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Views - The company has achieved steady growth in mattress revenue, with a focus on advancing into the smart sleep sector, supported by strategic initiatives and product enhancements [2][3]. - The company reported a revenue of 17.30 billion yuan in Q1 2025, a decrease of 1.76% year-on-year, and a net profit attributable to the parent company of 0.71 billion yuan, down 4.02% year-on-year [1]. - The company aims to transition from "AI-assisted sleep" to a more human-centered "AI companionship" model, enhancing its product offerings [3]. Financial Performance Summary - In 2024, the company generated total revenue of 87.29 billion yuan, a slight increase of 0.59% year-on-year, while the net profit attributable to the parent company was 3.22 billion yuan, down 24.84% year-on-year [1]. - The gross margin for 2024 was 33.67%, a decrease of 0.7 percentage points, and the net profit margin was 3.7%, down 1.2 percentage points [1]. - The company expects net profits for 2025, 2026, and 2027 to be 4.2 billion yuan, 5.0 billion yuan, and 5.6 billion yuan respectively, with corresponding P/E ratios of 14X, 12X, and 11X [5]. Product Segment Performance - Mattress revenue in 2024 reached 52.7 billion yuan, up 5.05% year-on-year, with sales volume of 5.366 million units, an increase of 6.19% year-on-year [2]. - Revenue from soft beds and accessories was 24.4 billion yuan, down 8.39% year-on-year, while sofa revenue was 7.2 billion yuan, down 6.55% year-on-year [2]. Retail Business Transformation - The company reported distribution revenue of 32.1 billion yuan in 2024, with a gross margin of 45.41%, and a total of 5,065 exclusive stores by the end of 2024 [4]. - Online revenue reached 19.8 billion yuan, an increase of 9.88% year-on-year, with a gross margin of 44.61% [4]. - The company is enhancing its marketing network through a multi-channel strategy, including e-commerce and social media, to improve brand penetration and operational efficiency [4].

Investment Rating - The report does not specify a clear investment rating for the company, but it suggests continuous attention due to its potential for steady growth in the AI and new business sectors [1][7]. Core Insights - The company achieved a revenue of 87.3 billion yuan in 2024, with a year-on-year growth of 0.6%, while the net profit attributable to the parent company was 3.2 billion yuan, down 24.8% year-on-year [7]. - The company is focusing on AI and new business opportunities, with the launch of AI smart mattresses and electric bed frames, which have seen sales exceed 100 million yuan [7][8]. - The company’s mattress segment showed steady growth, with revenue reaching 5.27 billion yuan, a year-on-year increase of 5.1% [7][8]. Financial Performance Summary - **Revenue Forecast**: Expected revenues for 2025, 2026, and 2027 are 94.3 billion yuan, 101.3 billion yuan, and 107.8 billion yuan, respectively, with growth rates of 8.0%, 7.5%, and 6.5% [2][9]. - **Net Profit Forecast**: Projected net profits for the same years are 3.47 billion yuan, 3.69 billion yuan, and 3.95 billion yuan, with growth rates of 7.5%, 6.4%, and 7.1% [2][9]. - **Earnings Per Share (EPS)**: EPS is expected to increase from 0.85 yuan in 2024 to 1.04 yuan in 2027 [2][9]. Business Segment Performance - **Mattress Segment**: Revenue is projected to grow from 5.27 billion yuan in 2024 to 7.00 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 10% [8]. - **Soft Beds and Accessories**: Revenue is expected to decline slightly, from 2.44 billion yuan in 2024 to 2.41 billion yuan in 2027 [8]. - **Sofas**: Revenue is forecasted to grow from 719 million yuan in 2024 to 883 million yuan in 2027, reflecting a recovery in demand [8]. Market and Channel Analysis - **Sales Channels**: The company reported revenue from distribution stores, bulk business, and online sales of 32.1 billion yuan, 34 billion yuan, and 19.8 billion yuan, respectively, with online sales growing by 9.9% [7][8]. - **Geographical Performance**: Domestic sales decreased by 6.4% to 64.7 billion yuan, while international sales increased by 27.5% to 21.3 billion yuan [7][8]. Valuation Metrics - **Price-to-Earnings (PE) Ratio**: The PE ratio is projected to decrease from 18 in 2024 to 15 in 2027, indicating a potential increase in valuation attractiveness [2][9]. - **Price-to-Book (PB) Ratio**: The PB ratio is expected to decline from 1.58 in 2024 to 1.24 in 2027, suggesting a strengthening balance sheet [2][9].

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Insights - The company reported a revenue of 1.73 billion in Q1 2025, showing a year-on-year decrease of 1.76%, while the net profit attributable to the parent company was 71 million, down 4.02% [1] - The retail segment demonstrated strong e-commerce growth, with online retail revenue increasing by 29.1% to 390 million, while offline retail revenue decreased by 5.8% to 650 million [2] - The company is focusing on AI sleep technology, collaborating with Tsinghua University to enhance its product offerings [4] - Financial metrics indicate a gross margin of 33.44%, with an increase in operating expenses [5] Summary by Sections Revenue and Profitability - In Q1 2025, the company achieved a revenue of 1.73 billion, with a net profit of 71 million and a non-recurring net profit of 60 million, reflecting a decline of 4.02% and 19.31% respectively compared to the previous year [1] Retail Segment Performance - The retail business generated 1.08 billion in revenue, with online sales growing by 29.1% to 390 million, while offline sales fell by 5.8% to 650 million [2] Manufacturing and Overseas Operations - The OEM business reported a revenue of 480 million, with international sales at 360 million, showing a growth of 2.8% [3] - The cross-border e-commerce segment saw a revenue decline of 22.9% to 60 million due to strategic adjustments [3] Product Categories - Mattress revenue reached 1.13 billion, up 10% year-on-year, with proprietary brand mattresses contributing 770 million, an 18% increase [4] Financial Metrics - The gross margin stood at 33.44%, with an increase in operating expenses, including a rise in sales and financial expense ratios [5] - The company is projected to achieve revenues of 9.46 billion, 10.26 billion, and 11.15 billion for 2025, 2026, and 2027 respectively, with net profits expected to grow significantly [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 8.729 billion (up 0.59% year-on-year) and a net profit attributable to shareholders of 322 million (down 24.84% year-on-year) for the year 2024. The fourth quarter of 2024 saw a revenue of 2.753 billion (up 5.51% year-on-year), but the net profit was negative at -53 million, primarily due to a decline in gross margin and increased operating expenses [1][5][12]. Summary by Sections Retail Segment - The retail segment achieved a revenue of 5.530 billion (down 4.7% year-on-year) for 2024, with a notable growth of 10.2% in Q4. The offline retail business, which is the core of the company's operations, generated 3.010 billion (down 10.8% year-on-year) in 2024, while online retail revenue reached 1.980 billion (up 9.9% year-on-year) [2][4]. OEM & Overseas Segment - The OEM business generated 2.550 billion (up 9.2% year-on-year) in 2024, with international business contributing 1.850 billion (up 24.5%). The cross-border e-commerce segment reported a revenue of 290 million (down 11.6%) due to operational strategy adjustments [3][4]. Product Categories - The mattress category saw a revenue of 5.270 billion (up 5% year-on-year), while wooden furniture experienced significant growth with a revenue of 167 million (up 27%) [4]. Financial Metrics - The gross margin for 2024 was 33.67% (down 0.70 percentage points), with Q4 gross margin at 30.03% (down 4.68 percentage points). The operating expense ratio for 2024 was 28.94% (up 1.6 percentage points) [5][12]. Profit Forecast and Valuation - The company is expected to achieve revenues of 9.458 billion, 10.263 billion, and 11.151 billion for 2025, 2026, and 2027 respectively, with corresponding net profits of 519 million, 587 million, and 656 million [12][14].