Group 1: Company Performance - In the first half of 2025, the company achieved a revenue of 511 million CNY, a decrease of 1.33% year-on-year, primarily due to domestic market demand structure adjustments [3] - The net profit attributable to shareholders was 3.1723 million CNY, down 95.42% compared to the same period last year, influenced by a decline in sales of cream products and rising raw material prices [3] - The average procurement price of oil-based raw materials increased by nearly 60% year-on-year, leading to a gross margin decline of approximately 10 percentage points [4] Group 2: Investment and Expansion - The new production line will add a capacity of 80,000 tons for baked tea cream and plant-based protein drinks, with commercial trial production already underway [2] - The company’s overseas business revenue reached approximately 100 million CNY in the first half of 2025, representing a year-on-year growth of 17.57%, accounting for about 20.73% of total revenue [5] - The company is expanding its international presence with distributors in Thailand, Indonesia, and Vietnam, and subsidiaries in the Philippines, Turkey, and Malaysia [5] Group 3: Marketing and Brand Development - The company upgraded its brand communication system, establishing a digital marketing matrix that includes short videos, live streaming, and KOL collaborations [6] - The "Big Eye Cute" series was developed to cater to Gen Z consumer demands, enhancing customer engagement and expanding the customer base [7] Group 4: Product Innovation - Continuous innovation in the cream product line includes new offerings such as various flavored creams and jams, responding to consumer preferences [8] - The company is committed to launching diverse innovative products to meet different application scenarios and customer needs [8] Group 5: Market Potential - The Chinese baking food market shows significant growth potential, driven by urbanization and rising consumer quality awareness [9] - The new tea beverage industry is competitive, requiring enhanced supply chain capabilities while presenting new opportunities for growth [9]

Core Viewpoint - The company, Hai Rong Technology, reported a slight decline in revenue but maintained stability in its operations during a challenging period for the baking raw materials industry, indicating a strategic focus on market expansion and cost control [1][2]. Financial Performance - In the first half of 2025, the company achieved revenue of 512 million yuan, a year-on-year decrease of 1.33%, while the net profit attributable to shareholders narrowed to 3.1723 million yuan, with a gross margin adjusted to 26.04% [1]. - Despite a decline in overall gross margin, the company's cash flow remained stable, reflecting the resilience of its supply chain [3]. Industry Challenges and Strategies - The baking raw materials industry faced dual challenges from high raw material prices and shifts in consumer demand, leading to a need for improved supply chain efficiency, product innovation, and deeper market penetration [2]. - The company is focusing on a dual strategy of "cost control + market expansion" by optimizing product pricing and structure, enhancing production capacity, and strengthening supply chain management [2]. Product and Market Development - The company is expanding its product offerings with high-end health products, aligning with consumer trends and providing a foundation for gross margin recovery [3]. - The strategic development of a "big baking + tea drink" dual-drive model is showing initial success, with the company entering supply chains of leading tea brands and offering integrated solutions that enhance customer loyalty [3]. Future Outlook - The upcoming traditional consumption peak in the second half of 2025 is expected to provide a critical window for performance rebound, particularly with increased demand for baking products during the Mid-Autumn and National Day festivals [4]. - The long-term growth potential in the baking industry remains significant, with predictions of substantial market expansion in health-oriented baking segments and the company’s early positioning in these niche markets [4][5]. - The company's global expansion efforts, including production lines in India and sales subsidiaries in the Philippines and Turkey, are expected to enhance its participation in the overseas supply chain for new tea drinks [5].