Comparison with Maybach S680 - The S680 has a landing price of approximately 3.8 million, which is six times that of the S800 [1] - The customer base of Maybach overlaps significantly with S800, primarily used in business and administrative scenarios, making it a typical rear-seat vehicle [1] - The S680 is longer in body, mainly in the front, while the wheelbase and rear seat dimensions are close to those of the S800 [1] - The rear seat experience is similar, but the S800's zero-gravity seats have a larger adjustable range [1] - The S680 has a noticeable central floor hump in the rear, making the five-seat experience less comfortable in emergency situations [1] - There is a significant gap in smart cockpit features; Maybach's rear entertainment screen is relatively traditional with low actual usage, while the S800's co-driver screen offers a superior projection experience [1] Comparison with Rolls-Royce Ghost - The Ghost has a landing price of around 5 million [2] - Rolls-Royce does not primarily target business scenarios; the Ghost, as a representative of Rolls-Royce's four-door sedan, has a different positioning compared to S800 and Maybach, emphasizing front-seat experience and driving feel [2] - The Ghost's body length is similar to the S800, but the rear space is significantly smaller, and the seat adjustment range is also limited. The Ghost's seats are thicker and harder, not prioritizing passenger comfort [2] - The level of intelligence in the Ghost is lower than that of Maybach, featuring only a central control screen and a high number of physical buttons, which are finely crafted and tuned for a retro luxury feel [2]

Core Viewpoint - The article discusses the increasing prevalence of online rumors and black public relations in the Chinese automotive industry, highlighting the response of various companies, including ZunJie Automotive, to combat these issues [2][4][9]. Group 1: ZunJie Automotive's Response - ZunJie Automotive's legal department reported on February 28 that they have gathered evidence against accounts spreading malicious rumors and have filed a report with the police [1][4]. - The company emphasized its willingness to listen to constructive feedback but stated that it will use legal means to protect its rights against any form of defamation [5][6]. - A recent controversy arose from a comparison video during the ZunJie S800 technology launch, which showcased the vehicle's performance in extreme cold conditions against the Mercedes-Maybach S680 [5][6]. Group 2: Industry-Wide Actions Against Online Rumors - The automotive industry is witnessing a wave of resistance against black public relations, with multiple companies taking swift actions to counteract online attacks [2][8]. - NIO responded to a rumor about layoffs by categorically denying the claims and stating that the company is actively recruiting for various positions [8]. - BYD has also taken steps by offering rewards for information related to black public relations and media, reinforcing its commitment to combating misinformation [8][9]. Group 3: Collective Industry Initiatives - The China Automotive Industry Association has initiated a joint campaign to resist online misinformation and promote a fair business environment within the automotive sector [9]. - Analysts suggest that the competitive nature of the automotive market leads to scrutiny of new energy vehicle companies, but caution against jumping to conclusions based solely on rumors [9].