[Table_Title] 【 广 发 纺 服 & 海 外 】 安 踏 体 育 （02020.HK） 收购彪马 29.06%股权，深入推进公司战略 [Table_Summary] 核心观点： | [Table_ 单位 Finance] :人民币百万元 | | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | --- | --- | | 主营收入 | | | 62,356 | 70,826 | 77,464 | 85,221 | 94,684 | | 增长率（ | % | ） | 16.2% | 13.6% | 9.4% | 10.0% | 11.1% | | EBITDA | | | 19,708 | 23,861 | 24,689 | 26,748 | 29,797 | | 归母净利润 | | | 10,236 | 15,596 | 13,142 | 14,325 | 16,198 | | 增长率（ | % | ） | 34.9% | 52.4% | -15.7% | 9.0% | 13.1% | ...

Group 1 - The core viewpoint is that in the era of user sovereignty, consumers shift from passive information acceptance to actively controlling their choices, making "word of mouth" a critical factor in consumer decision-making [1][4] - Companies must establish a comprehensive monitoring system to capture user feedback across all channels, moving from a "one-way output" to "full perception" of user needs and preferences [1][3] - The essence of listening is to adopt a humble approach to understand real user needs rather than trying to "educate users" [1] Group 2 - Companies need to create a rapid response mechanism to turn crises into opportunities for rebuilding trust, as negative word of mouth can spread quickly [3] - A key aspect of responding is not just problem-solving but also conveying a "user-first" value through the company's attitude, making consumers feel valued [3] - The ultimate goal of maintaining word of mouth is to elevate users from mere satisfaction to becoming brand advocates, establishing emotional connections beyond functional satisfaction [3][4] Group 3 - In the user sovereignty era, word of mouth represents the "trust vote" cast by consumers, and companies must integrate word of mouth maintenance into their strategic DNA to gain a competitive edge [4] - The best marketing is not about persuasion but about enabling users to genuinely recommend the brand [4]