Core Viewpoint - The launch of the new remote star enjoy V7E marks a significant addition to the remote new energy commercial vehicle lineup, redefining the value ecosystem of urban distribution and intercity logistics with its three core advantages: smart driving control, premium space, and versatile functionality [1][8]. Group 1: Market Context - The logistics market in China is currently complex, with both challenges and opportunities arising from the global economic environment. The ownership of new energy VAN products in China has exceeded 1.2 million units, with over 40% market share from January to May this year, establishing them as the main force in urban distribution logistics [3][4]. - The market faces challenges such as product homogenization, where different brands and models exhibit high similarity in features, leading to a "copycat" product matrix [3]. Group 2: Product Positioning and Features - The remote star enjoy V7E fills the product gap between the remote star enjoy V6E and the remote super VAN, enhancing the brand's global layout and product matrix [8]. - The V7E is designed for short-distance urban distribution, built on the third-generation urban new energy light vehicle platform, and features the remote Xuanwu powertrain, which integrates multiple technologies to meet user demands for efficiency and safety [9][11]. - The vehicle is equipped with a 51.4 kWh Xuanwu battery, offering a CLTC range of 375 kilometers, with plans to expand to a 460-kilometer range in the future. It achieves a low energy consumption of 13.8 kWh per 100 kilometers [11]. Group 3: Loading and Safety Features - The V7E boasts a cargo compartment length of 2870mm, expandable to 4100mm, with a maximum cargo volume of 7.5m³, making it highly competitive in its price range. It features a 270° magnetic tailgate and side sliding doors for easy loading and unloading [13]. - The Xuanwu battery offers the industry's longest warranty of 10 years or 800,000 kilometers and has passed rigorous safety tests, ensuring high durability and safety standards [15]. Group 4: Business Model and User Engagement - The company has shifted from a simple vehicle sales model to a more integrated ecosystem approach, offering a five-in-one solution that includes sales, value protection, easy leasing, vehicle-battery separation, and worry-free rentals [16]. - The launch event introduced seven major purchase benefits for the first batch of vehicle owners, covering all usage scenarios and enhancing user engagement through partnerships with platforms like Didi Freight [18].

KERUI 轻型商用车市场预测研究报告 2025年3月 KERUICONSULTING 2025年3月商用车 科瑞卓信(北京)咨询有限公司 2025.3 01/ 行业洞察 CONTENTS 目录 02/ 产品分析 03/ 销量预测 • 江铃发布"蓝焰动力平台" • 欧马可智蓝ES1·165度纯电轻卡开启全国预售 • 新能源中小VAN市场总量 • 新能源VAN市场划分 • A类企业研究-远程 • B类企业研究-上汽通用五菱 • 2025年新能源中小VAN机会分析 • 经济驱动因素——国内市场需求及消费者信心不足 • 市场销量预测——轻商整体市场预测 Part 01 第一部分 行业洞察 3月10日，江铃汽车在南昌发布全新动力品牌——"蓝焰动力平台"，全新平台是江铃以极净燃烧技术、灵犀智控技术、盾构 级耐久技术三大核心技术打造的节能、强劲、耐用的巅峰标杆动力平台，重新定义新时代轻型柴油引擎边界。 蓝焰系列柴油发动机可覆盖136-272马力的功 率输出和360Nm-600Nm的峰值扭矩，低速 1000转时即可爆发340Nm强大扭矩，起步加 速更快、爬坡更有力，整车百公里节油1.2L。 未来还将衍生出双增压高性能版、混 ...

点 击 蓝 字 关 注 我 们 本文全文共 1519 字，阅读全文约需 5 分钟 一、行业洞察 江铃发布"蓝焰动力平台" 3月10日，江铃汽车在南昌发布全新动力品牌——"蓝焰动力平台"，全新平台是江铃 以极净燃烧技术、灵犀智控技术、盾构级耐久技术三大核心技术打造的节能、强劲、 耐用的巅峰标杆动力平台，重新定义新时代轻型柴油引擎边界 。 欧马可智蓝ES1·165度纯电轻卡开启全国预售 3月10日，欧马可智蓝ES1·165度电轻卡在福田营销中心工厂店每月十号的千店同频 全球直播嗨购日的直播中开启全网预售，此车型是欧马可针对城市圈运输需求长续航 定制打造的产品，力图打破用户"续航忧虑" 。 二、产品分析 根据各企业的新能源VAN渗透率可将企业划分为三大类，A类，新能源VAN渗透率 100%，即VAN类全部为新能源产品，专注新能源业务发展，不涉足传统燃油业务， 主要企业有远程、瑞驰和开瑞；B类，新能源VAN渗透率介于30%-60%，企业兼顾传 统燃油及新能源，由传统能源向新能源转变，主要企业有五菱、长安、福田、东风 等；C类，新能源渗透率低于25%，企业发展仍以传统燃油业务为主导，主要为江铃 和上汽大通等大VAN为主 ...