新汽车生态合作，报名中国版CES！ 这股不"正"之风，从哈尔滨雷克萨斯4S店的保洁阿姨"土味说车"开启、由阿维塔的"发疯朋友圈"发扬光大、再在奔驰的"非正常发布会"中上了价 值、在小鹏的铁人和二次元联合中突破次元壁、在吉利银河"装人"吉尼斯纪录中有了熟悉的味道……最终在小米、奇瑞的营销翻车中警醒。 反套路可以吸引一时的流量，如何守住基本盘仍是待解的终题。 "不练嘴皮子就说真心话"的 保洁阿姨 "擦边的没火，擦地的火了"，东北保洁张阿姨凭借一口不流利地"土味说车"，火遍抖音。 11月3日，哈尔滨某雷克萨斯4S店内，58岁的保洁阿姨张凤兰手持抹布站在展车旁，用一口东北腔吐槽："这氛围灯花里胡哨的，晚上开车晃得眼 珠子疼！" 撰文 | 王 菁 编辑 | 黄 大 路 设计 | 甄 尤 美 眨眼间，2025年已近尾声，汽车营销人的焦虑水涨船高。 一方面，国家对汽车营销监管趋严，另一方面，补贴利好已进入最后倒计时。即便是广州车展忙碌之中，也并未见到振奋士气的爆火，倒是"反套 路"的出圈，成为2025年11月汽车营销中"最靓的仔"。 导演主业不景气兼职卖烧烤、助理美女遭遇分手仍补妆后坚持工作、摄影师投奔年长女友求安稳，都击 ...

Core Insights - Wuling Hongguang officially enters the new energy era with the launch of its entire new energy product matrix at the Second Tribute to Strivers Conference [2][3] - The Wuling Hongguang EV, set to launch in 2026, will offer two models and support "one vehicle, three power" options, catering to diverse commercial needs [2][3] Sales Performance - Wuling Hongguang has achieved cumulative sales of over 21 million units, with over 500,000 units sold from January to October this year, making it the champion in cumulative sales of commercial vehicles in China [2] - In the new energy commercial vehicle segment, Wuling Hongguang has sold 122,400 units, ranking first in the market [2] Market Leadership - The Wuling Yangguang family has sold over 100,000 units, maintaining the top position in the new energy light commercial vehicle market for 19 consecutive months [2] - The Wuling Hongguang new energy family has reached sales of 55,000 units, leading the new energy rear-drive MPV market [2] - The Wuling Zhiguang EV family has been the top seller in the new energy microbus market for 9 consecutive months [2] Product Innovation - The Wuling Hongguang EV will feature the "Lingxi Power Commercial Range Extender" system and "Shenlian Battery Commercial Version," enhancing performance, safety, and economic efficiency [3] - The new vehicle will maintain the classic advantages of the Hongguang family, including high cost-effectiveness, low operating costs, and flexible handling [3] Technological Empowerment - The comprehensive electrification of Wuling Hongguang is supported by the "Tian·Ling·Shen" technology system, which includes smart manufacturing, platform architecture, core three-electric systems, and intelligent ecosystems [3]

Core Insights - The article highlights the evolution and success of Wuling, a brand celebrating its 40th anniversary in 2025, emphasizing its commitment to meeting user needs and driving grassroots wealth creation [1][2][6] Product Adaptation and Market Performance - Wuling's product development is centered around deep user insights, adapting to various market demands, particularly in the commercial vehicle sector with a comprehensive product matrix [2][3] - The Wuling Yangguang family is set to expand to 8 models by 2025, with over 100,000 units sold, maintaining the top position in the new energy light commercial vehicle market for 19 consecutive months [2] - The Wuling Hongguang family offers a versatile powertrain with fuel, pure electric, and range-extended options, achieving a cumulative sales figure of 55,000 units in the new energy rear-drive MPV market [2] Technological Innovation and Manufacturing Efficiency - Wuling has pioneered the Intelligent Island Manufacturing System (IMS), achieving a 30% increase in production efficiency and an 80% boost in logistics efficiency, with a 50% automation rate [4][5] - The "Sky, Spirit, and God" technology system addresses core user pain points, enhancing vehicle performance and adaptability for various commercial uses [5][6] Sales and Market Leadership - Wuling's cumulative sales of new energy vehicles have surpassed 3 million units, positioning it among the top three globally and demonstrating rapid transformation in the new energy sector [6] - In the first ten months of 2025, Wuling Red Label achieved over 500,000 units sold, leading the commercial vehicle market with 122,430 units of new energy vehicles sold, reflecting a year-on-year growth of over 100% [3][6] Community Engagement and Social Responsibility - The launch of the "Hongguang Index" provides insights into grassroots economic vitality, reflecting the changing dynamics of entrepreneurship and user engagement [7][8] - Wuling has established the "Fighter Special Plan," investing 15 million yuan to support grassroots entrepreneurs, reinforcing its commitment to social responsibility [8]

Core Viewpoint - SAIC-GM Wuling is committed to the principle of "producing what the people need" and aims to be the best partner for those striving for success, showcasing its dedication to innovation and user-centric development [1][4]. Group 1: Event Highlights - The second "Tribute to Strivers" conference was held on November 18, featuring stories of strivers and emphasizing the core values of innovation, confidence, and passion [3]. - The event introduced the "Heaven, Spirit, God" technology system and the fully electrified Wuling red label product family, along with the launch of the "Macro Light Index" to reflect grassroots economic vitality [3][11]. Group 2: Historical Development - Wuling has evolved over 40 years, from becoming the top microcar brand in the 1990s to leading the global new energy commercial vehicle market today, maintaining a focus on user needs [4]. - The company has achieved significant sales milestones, with over 500,000 units sold in the commercial vehicle sector from January to October, including 122,430 units in the new energy segment, making it the market leader [4]. Group 3: Product and Technology Innovations - Wuling's red label has become a partner for many strivers, with models like Wuling Hongguang and Wuling Yangguang being recognized for their durability and affordability [4]. - The company is transitioning from merely manufacturing vehicles to defining the concept of striving, leveraging data and technology to enhance user experiences [5][13]. Group 4: New Initiatives and Support Programs - The "Strivers Special Program" was launched in collaboration with the China Red Cross Foundation, with an initial investment of 15 million yuan to support Wuling vehicle owners facing difficulties and to promote micro-entrepreneurship [19]. - The "Macro Light Index" was established to measure the vitality of grassroots strivers, with a target score of 121.45 by 2025, reflecting a new attitude and vitality among the workforce [11].

Core Insights - SAIC-GM-Wuling held the second "Salute to the Strivers" conference, emphasizing the theme "We Move Up, China Moves Forward" and showcasing its commitment to innovation and the new era of production power [1][3] - The company introduced its "Sky, Spirit, and God" technology system and the fully electrified Wuling red label product family, along with the launch of the "Macro Light Index" to reflect grassroots economic vitality [1][5] - The event highlighted the "Strivers Special Plan," demonstrating SAIC-GM-Wuling's mission to resonate with national development and support grassroots strivers [1][5] Event Highlights - The conference featured notable attendees, including local government officials and industry representatives, who shared stories of modern strivers [3] - Awards were given to outstanding representatives, including the "Striver Star" title for individuals who exemplified the spirit of hard work and innovation [5] - The "Macro Light Index" was introduced, reaching a score of 121.45 in 2025, reflecting a 9.23% increase from the previous year [5] Technological Advancements - SAIC-GM-Wuling's intelligent island manufacturing system (I²MS) received authoritative certification, promoting flexible manufacturing processes [5] - The company introduced innovative technologies such as the modular chassis and multi-energy drive architecture, enhancing product offerings for commercial vehicles [5][6] - The new Wuling Rongguang EV, set to launch in 2026, will feature a flexible power system tailored for Chinese commercial vehicles [6] Company Milestones - The year 2023 marks the 40th anniversary of the Wuling brand, which has consistently focused on providing affordable and reliable vehicles for grassroots strivers [8][9] - Cumulative sales of the Wuling red label have surpassed 21 million units, with over 500,000 units sold in the first ten months of 2023, making it the top seller in the commercial vehicle market [9]

Core Viewpoint - SAIC-GM-Wuling officially enters the new energy era, showcasing its commitment to innovation and technology in the commercial vehicle sector during its 40th anniversary event [1][2]. Group 1: Company Overview - Wuling has sold over 21 million vehicles since its inception in 1985, becoming a leader in the global new energy commercial vehicle market [2]. - In the first ten months of 2025, Wuling's cumulative sales exceeded 500,000 units, making it the top seller in the national commercial vehicle segment [2]. - The company has achieved significant success in the new energy vehicle market, with 122,400 units sold, ranking first in this category [2]. Group 2: Technological Innovations - The newly launched "Tian·Ling·Shen" technology system includes six major technological innovations, focusing on intelligent manufacturing and modular design [2][3]. - The Intelligent Island Manufacturing System (IMS) allows for flexible production and has been recognized as a national leading intelligent factory project [2]. - The Lingxi Power 3.0 system enhances power by 13% and reduces energy consumption by 30% [3]. Group 3: Product Development - The Wuling Rongguang EV, set to launch in 2026, will offer three power options and aims to enhance performance, safety, and economic efficiency [3]. - Wuling has developed a comprehensive product matrix in the new energy commercial vehicle sector, catering to diverse needs of small and micro business owners [3]. Group 4: Economic Index and Community Support - The "Hongguang Index," reflecting the status of grassroots entrepreneurs, reached 121.45 points in 2025, indicating a 9.23% increase from the previous year [4]. - Wuling has initiated a special plan in collaboration with the China Red Cross Foundation, contributing an additional 15 million yuan to support struggling vehicle owners and micro-entrepreneurship [4]. - The company emphasizes its commitment to meeting the needs of the people, as stated by its general manager [4].

Investment Rating - The report does not explicitly state an investment rating for the automotive industry Core Insights - The automotive industry is experiencing significant growth, with Chinese brand passenger cars selling 9.27 million units in the first half of 2025, a year-on-year increase of 25% [15] - New energy vehicle sales are expected to stabilize due to government policies aimed at improving product quality and optimizing supply chain processes [11] - Recent trends indicate a shift towards smart driving technologies, with various companies receiving funding to enhance their capabilities in this area [31][30] Information Dispatch - **Weekly Sales Rankings**: In the third week of July, the top three new energy vehicle brands by sales were BYD (51,400 units, +5.3%), Wuling (12,700 units, +14.4%), and Tesla (9,900 units, -19.5%) [9] - **New Car Releases**: Several new models were launched, including BYD's Hai Si 06 EV and DM-i, and the Wuling Zhi Guang EV [10] - **Policy and Hot Events**: Guangdong and Anhui provinces are taking steps to regulate competition in the new energy vehicle sector, promoting quality management and industry self-discipline [11] Technology Dynamics - **Chip Development**: MediaTek's C-X1 cockpit chip is gaining traction among luxury car manufacturers in China, expected to see large-scale shipments in 2026 [18] - **Battery Innovations**: Honeycomb Energy's second-generation Dragon Scale battery pack has been launched, featuring a capacity of 65 kWh and supporting 5C fast charging [20] Lithium Battery Insights - The price of battery-grade lithium carbonate has surged to 72,940 yuan per ton as of July 25, 2025, reflecting a significant increase of 9.4% from the previous week [22][23] - The report highlights fluctuations in the prices of various lithium battery materials, with lithium iron phosphate prices rising by 7.22% [23] Investment and Financing Events - **Zero One Automotive**: Completed a 500 million yuan Series A financing round to advance its autonomous driving technology [30] - **Weikensi Technology**: Secured Series A funding to accelerate the development of its drive-by-wire chassis [31] - **Jinmao Smart Transportation**: Raised several hundred million yuan in Series A financing to support its zero-carbon transportation solutions [32]

Group 1: Executive Changes and Company Developments - Dongfeng Motor Group has appointed Zhou Feng as the new Deputy General Manager and Party Committee Member, transitioning from his previous role at Dongfeng Nissan [1] - Dongfeng is undergoing a significant transformation, shifting its revenue structure from commercial vehicles to passenger vehicles, with a target of selling 1.88 million cars in the second half of the year and aiming for 3 million units annually, including 900,000 in new energy vehicles [1] - Zero One Automotive has completed a 500 million RMB Series A financing round, led by major players in the autonomous driving sector, indicating continued investment interest despite a challenging market [2] Group 2: Financial Performance and Projections - Ruipu Lanjun Energy expects a significant reduction in losses for the first half of 2025, projecting revenues between 9.3 billion to 9.8 billion RMB, a year-on-year increase of approximately 22.4% to 29.0% [3] - The company anticipates a net loss of 100 million to 50 million RMB, a substantial decrease from a loss of 658 million RMB in the previous year, reflecting improved product shipments and operational management [3] Group 3: New Product Launches and Innovations - Weichai Power has launched the M817 model, featuring advanced driving assistance technologies in collaboration with Huawei, with pre-sale prices ranging from 329,900 to 359,900 RMB [7] - Geely has introduced the E5 2026 model, an A-class pure electric SUV, maintaining its price range while enhancing the vehicle's range capabilities [9] - Wuling has released a new long-range version of the Wuling Zhihong EV, priced at 57,800 RMB, expanding its offerings in the new energy commercial vehicle market [11] - Leap Motor has launched the B01, a new electric sedan targeting the A-class market, with prices between 89,800 and 119,800 RMB, aiming to disrupt traditional pricing models [12] Group 4: Strategic Partnerships and Market Expansion - BMW Brilliance and Datang Group have established a joint venture for green electricity, focusing on a 1 million kW onshore wind power project to support BMW's production facilities [6] - WeRide has initiated Robotaxi trial operations in Riyadh, marking its third market in collaboration with Uber, with plans for full commercial operations by the end of 2025 [4] - Chunghwa Technology has completed a third round of financing exceeding 200 million USD, aimed at advancing methanol-hydrogen product development and ecosystem construction [7]

Core Insights - The launch of the Wuling Zhi Guang EV305km model at a price of 57,800 yuan aims to meet user demands and reshape the micro-van market [1] - Wuling Zhi Guang has been a significant product for SAIC-GM-Wuling since its debut in 2002, achieving notable sales milestones and establishing itself as a market leader [3] - The traditional micro-van market has faced challenges due to evolving consumer demands and competition from compact MPVs and SUVs, prompting Wuling to redefine its product offerings [3] Sales Performance - In the first half of the year, Wuling Zhi Guang EV achieved cumulative sales of 13,532 units, becoming the top seller in the new energy micro-van market [4] - The overall sales of Wuling Hongbiao reached 309,928 units, reflecting a year-on-year growth of 10.4%, with new energy vehicle sales surging by 293% [4] Product Features and Market Positioning - The Wuling Zhi Guang EV305km model features seven core upgrades across three dimensions: range, safety, and comfort, catering to diverse user needs [6] - The vehicle offers a range of 305 km, addressing operational efficiency for urban logistics and enhancing user experience with flexible storage and layout options [6] - The model is positioned as a versatile tool for both business and personal use, appealing to young entrepreneurs and families with its affordability and various subsidies [6]

Core Insights - The global sales of SAIC-GM-Wuling exceeded 764,500 units in the first half of the year, representing an 18.3% year-on-year increase, with new energy vehicle sales reaching 413,300 units, maintaining over 50% growth for six consecutive months [2] - The company aims to enhance its global strategy, having successfully entered 104 countries and regions, including Central and South America, the Middle East, Africa, and Southeast Asia [3][4] Sales Performance - Wuling Hongguang series achieved cumulative sales of 66,800 units in the first half of the year, a 45.7% increase year-on-year [3] - Wuling Silver Label series saw cumulative sales of 311,500 units, up 27.4% year-on-year [3] - New energy vehicle sales for Wuling Hongguang reached 12,500 units in June, marking a 125% increase year-on-year [2] Export Growth - In June, SAIC-GM-Wuling's export volume reached 25,600 units, a 50.3% year-on-year increase, with new energy vehicle exports at 8,448 units, maintaining over 200% growth for three consecutive months [4] - Cumulative new energy vehicle exports for the first half of the year reached 36,000 units, a 147.6% increase year-on-year [4] Global Strategy - The company has signed a strategic cooperation agreement in Uzbekistan to enter the Central Asian market and is exploring various cooperation models in Brazil [4] - The company emphasizes a three-pronged global strategy of localized production, supply chain expansion, and technology standard output to deepen its presence in the ASEAN market [4]