Summary of the Conference Call for Pop Mart Industry and Company Overview - The conference call pertains to Pop Mart, a company in the collectible toys industry, particularly known for its designer toys and figures. Key Points and Arguments 1. **Sales Performance** - In September, offline sales growth is expected to remain consistent with August, driven by restocking and new product launches, particularly the mini Labubu series [2][4] - Douyin channel sales growth exceeded the peak in February, marking a new high for the year, attributed to the 3.0 version restocking and promotional events [2][4] - Tmall platform maintained over 80% year-on-year growth, while JD platform saw nearly 100% growth in July-August, generating approximately 35.6 million yuan [2][4] 2. **New Product Launches** - September saw the launch of several new products, including the "Demo's Today is Sunday" series, which gained significant traction on social media [3] - Other notable new products included "Little Sweet Bean's Day," "New Star People," and "Gisgai's Heart Bear," with two being made of flocked material [3] 3. **International Expansion** - Pop Mart is actively expanding its overseas market, opening three new stores in the United States, with additional openings in Singapore, Canada, Bordeaux, France, and the Middle East [2][5] 4. **Marketing Season Expectations** - The second half of the year is anticipated to be a peak marketing season, with a higher volume and quality of new products compared to the first half [2][6] - Traditional peak sales periods such as Halloween and Christmas are expected to drive significant sales [6] 5. **Financial Projections** - The company forecasts a year-on-year revenue growth of over 150% in the third quarter of 2025, with positive impacts on annual profits expected from the third-quarter performance [2][6] 6. **Response to Tariff Costs** - Pop Mart is managing rising tariff costs through a global supply chain and the ability to pass some costs onto consumers, with price increases observed in both hard figures and plush series [2][7] - The company's stock price has shown resilience, recovering from a significant drop earlier in the year, indicating effective strategies to mitigate tariff impacts [7] Other Important Insights - The performance of new products and the effectiveness of marketing strategies are crucial for maintaining growth in a competitive market [3][6] - The company's ability to adapt to external economic pressures, such as tariffs, reflects its operational strength and strategic planning [7]

Core Insights - The popularity of LABUBU (拉布布) has led to a decline in its secondary market prices, indicating a shift in consumer interest and behavior [1][2] - The initial appeal of LABUBU was driven by its uniqueness and scarcity, which has diminished as it became more mainstream [2][5] Group 1: Consumer Behavior - LABUBU's design, characterized by its unconventional aesthetics, resonates with consumers seeking uniqueness, leading to a perception of "ugly is cute" [1] - The initial hype around LABUBU was fueled by its scarcity, making it a social currency among collectors [1] - As LABUBU became widely available, the sense of exclusivity faded, prompting early adopters to seek new niche communities [2] Group 2: Market Dynamics - The oversaturation of LABUBU in the market has resulted in a loss of its "scarcity" appeal, contributing to a decline in consumer excitement [2] - The blind box mechanism, which initially provided emotional value and excitement, has led to consumer fatigue and a more rational approach to purchasing [2] - The emotional connection consumers had with LABUBU is being reassessed as they experience diminishing returns on their investment [2][3] Group 3: Pricing Trends - A notable auction in June saw a unique LABUBU sell for 1.08 million yuan, highlighting the potential for high-value transactions within the collectible market [5] - Despite high-profile sales, the overall trend indicates a significant drop in secondary market prices for LABUBU products [1][2]