另外，拉布布的降温也源于消费者心理上对这种"快乐"适应后变得理性了。盲盒机制是一种仪式感消 费，激活了我们对不确定性的痴迷，提升了消费的情感价值。但购买太多次后，惊喜感大不如前；多 次"抽不中"的挫败感反而会一直累积，最终让消费回归理性。多巴胺褪去，玩家会对其进行价值重估， 理性计算投入产出比。尤其当二级市场有明显不合理溢价时，部分对价格敏感的消费者便会退出"游 戏"。 消费的初衷是"喜欢"，盲盒玩法给了我们"买得起"的即时满足。彰显态度的小玩偶是情感投射的载体， 也是逃避负面情绪的"避风港"。这，才是商家应该始终用心琢磨与开发的方向。 而刚发售不久的迷你拉布布虽热度依旧，但没有出现过高的二级市场溢价，布布的搪胶系列在二级市场 价格也大幅回落。那些曾经愿意高溢价"接盘"拉布布的人去哪了？想要搞懂这个问题，首先要弄清拉布 布到底是谁在买？ 论颜值，拉布布并不符合传统审美，尖耳獠牙，透露着一丝坏坏的感觉。但正因为它的特别，契合了部 分消费者对标准化审美的厌倦，形成"丑到极致就是萌"的观念。拉布布的"丑萌"成了彰显"独特性"的态 度宣言。此外，得不到的就是最好的，拉布布初期的大热极度依赖"稀缺性"，拥有稀有款的玩家 ...

Core Viewpoint - The popularity of blind box consumption among young people reflects a shift in consumer behavior towards emotional and experiential satisfaction, driven by the allure of surprise and novelty [4][12]. Group 1: Blind Box Consumption Trends - 68.25% of respondents have experienced blind box consumption, with 80.32% spending 300 yuan or less annually on blind boxes [2]. - The most purchased types of blind boxes include潮玩盲盒 (78.23%), 文创盲盒 (56.16%), and 食品盲盒 (19.78%) [6]. - Emotional value is a significant driver for blind box purchases, with 69.78% of respondents enjoying the surprise element [3]. Group 2: Consumer Experiences - Consumers report that blind boxes help alleviate decision fatigue, allowing for spontaneous experiences, such as travel through机票或火车票盲盒 [5][7]. - The appeal of blind boxes is enhanced by the integration of cultural themes and social responsibility, as seen in products that address environmental issues [5][12]. - Young consumers often face challenges with product quality and misleading marketing, leading to a demand for better transparency and consumer rights [10][11]. Group 3: Market Dynamics and Future Outlook - The blind box market is evolving, with various industries adopting this model, indicating a broader trend in consumer goods and services [2][6]. - There is a call for regulatory measures to protect consumer rights and ensure fair practices in the blind box market, including clearer disclosure of hidden item probabilities [10][11]. - The future of blind box consumption may hinge on balancing novelty with responsible marketing and consumer education [12].