适老化旅游专列

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广东旅博会撬动文旅大市场
Huan Qiu Wang· 2025-09-23 03:15
在广东文旅推介大会上,广东省文化和旅游厅、广东省工业和信息化厅联合发布了2025年广东"人工智 能+文旅"应用场景典型案例和孵化项目名单,共15个案例项目和8个孵化项目入选,覆盖平台服务、文 旅装备、数字创意、沉浸式体验、智能导览等领域,集中呈现AI与文旅融合的创新成果。主办方指 出,这些项目体现了人工智能赋能文旅行业的多元路径,为培育新业态、提升游客体验、优化运营管理 和增强文化传播提供了可复制、可推广的解决方案,拓展了广东"AI+文旅"的想象空间。 紧扣中秋节、国庆节消费节点,本届广东旅博会推出"以展促销"系列惠民活动,有效激活金秋文旅消费 潜力。广东省文化和旅游厅发放广东金秋文旅消费券,初步统计消费拉动比例达1∶5,显著提振市场表 现。展会期间,广之旅销售同比数据增长超30%,康辉旅游营业额同比提升20%,体现了广东旅博会对 消费的有力带动。 广东旅博会还注重满足全年龄段文旅需求,积极构建全龄友好型文旅生态。文旅融合馆及消费体验馆特 设银发绿色通道,优化长者参展体验;多家企业推出适老旅游产品,如铁青文旅推出华南首趟适老化旅 游专列、康辉旅游推出银发族邮轮专属优惠、天天假期打造"康养+摄影+美食"复合产品 ...
文旅市场持续“热气”升腾 新玩法、新服务激活多元消费场景
Yang Shi Wang· 2025-08-24 03:19
Group 1 - The tourism market remains vibrant as summer ends, with various regions developing new services and experiences to engage diverse consumer groups [1] - A special train for senior tourists, with approximately 80% of passengers being seniors, embarked on a 5-day journey to explore the grasslands [3] - The train features senior-friendly modifications, including level floors, wider sleeping berths, and entertainment facilities such as yoga corners and massage chairs [8] Group 2 - The inbound tourism sector is thriving, with the launch of China's first provincial-level smart tourism service platform in Hangzhou, facilitating easier access for foreign tourists [11] - The service code allows for various functions, including ticket reservations and entry to attractions, with over 30 key scenic spots and 300 hotels already integrated into the platform [13] - Shenzhen is enhancing cross-border payment convenience and promoting tax refund services for departing tourists, with over 1,500 stores participating in the tax refund program [18][21]