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文旅市场持续“热气”升腾 新玩法、新服务激活多元消费场景
Yang Shi Wang· 2025-08-24 03:19
央视网消息:暑期接近尾声,但文旅市场活力不减。各地针对特定群体不断开拓新玩法、新服务,激活了更多元的消费场景。 "银发"游客出发草原 适老化专列开行 8月22日晚,528名旅客乘坐Y891次列车从哈尔滨站发出,驶向海拉尔、阿尔山,开启5天草原之旅。此趟专列银发游客占比约 80%,最大87岁,以"亲近大草原"为行程核心,让游客沉浸式领略草原与森林公园风光。 入境游持续火热,各地持续优化服务举措。近日,全国首个省级入境旅游智慧服务平台在杭州正式上线。摩洛哥游客萨拉表示,此 前在中国旅行期间,她发现有些景区需要预约购票,有些到了现场还需要刷相关证件,不一样的入园规则对她造成了一定的困扰。 而现在,外籍游客可以在平台上进行景区预约购票,凭借服务码就可实现扫码入园。 除了一码入园,这个服务码还有一码通关、一码入住等多项功能。平台上线近两个月以来,浙江已有30多个重点景区、300多家星 级酒店接入服务,未来还将延伸至餐饮、购物、交通等更多场景。 E 9 CCTV 1 CCTM Com 编 音 E CCTV CCTV Com 综合 . 2 26 201 E CCTN T CCTM COM 综合 e I T t 2 - t ...
“金融+”特色服务激活暑期文旅市场 多重优惠发力“点燃”消费热潮
Yang Shi Wang· 2025-08-17 02:19
Core Insights - The "ticket economy" is thriving, with a trend of traveling to events and performances gaining popularity during the summer season [1] - Financial institutions are innovating financial products and applications to stimulate consumer spending in line with summer tourism [1] Group 1: Financial Innovations - Local financial institutions in Jiangsu have launched a series of "financial+" services, including credit card discounts and special consumer loans, to boost summer spending [5] - A total of 24 specific measures have been introduced to enhance consumer finance products, including tailored consumer loans and installment credit cards [5] - Online platforms like Meituan have also rolled out various consumer discounts, leading to a significant increase in credit card transactions, with over 10% growth in key summer spending categories [7] Group 2: Support for Tourism Industry - Financial institutions are not only focusing on consumer demand but also providing support to cultural and tourism enterprises, including hardware upgrades for scenic spots [8] - Innovative loan products such as "rural tourism loans" and "homestay loans" have been introduced to address the seasonal nature and lack of collateral in the tourism industry, resulting in a 1.6 million yuan unsecured loan for a local homestay [14] - By the end of July, the total loan balance for the cultural and tourism industry in the province exceeded 100 billion yuan [16] Group 3: Enhanced Payment Experience - The cross-border tourism consumption market is experiencing growth, with financial institutions enhancing payment services for inbound tourists [18] - Tourists from Rwanda have noted significant improvements in payment convenience, allowing them to use their home country cards for transactions in Shanghai [18] - Data shows that the number and amount of payments made by foreign nationals using WeChat Pay in China have tripled compared to the same period last year [22]
便利支付助中外游客畅游巴蜀
Jin Rong Shi Bao· 2025-08-14 02:16
Group 1 - The article highlights the significant improvement in payment convenience in the ancient city of Langzhong, Sichuan, attracting both domestic and international tourists [1][2] - The People's Bank of China in Nanchong has been actively promoting payment facilitation in Langzhong, creating a "no-barrier payment street" with over 150 key merchants and various payment options like WeChat and Alipay [2][3] - During the summer vacation, promotional activities led to over 3,100 discount transactions amounting to approximately 66,100 yuan, stimulating consumption exceeding 3 million yuan in the Langzhong business district [2] Group 2 - The article also discusses the payment service enhancements at the Sanxingdui Museum in Deyang, which has seen an influx of tourists during the summer season [4] - The People's Bank of China in Deyang has implemented various payment services, including a bilingual feedback system and promotional discounts for visitors, enhancing the overall tourist experience [4] - The financial services provided are aimed at boosting cultural tourism consumption in the Sichuan-Chongqing region, demonstrating the integration of finance and tourism [4]
人民银行重庆市分行:严格金融数据管理,深化数字人民币试点建设
Bei Jing Shang Bao· 2025-08-08 11:06
会议要求,要稳慎扎实推进人民币国际化,积极推动人民币在贸易投资、跨境支付等领域使用。加紧实 施更加积极有为外汇政策支持稳外资稳外贸,优化重点领域金融外汇服务支持区域开放发展。 北京商报讯(记者 刘四红)8月8日,据人民银行重庆市分行官网当日消息,中国人民银行重庆市分行 召开2025年下半年工作会议暨重庆外汇管理工作会议。 坚持强监管与优服务并重。规范高效推进行政执法。持续推进打击洗钱违法犯罪活动。严格金融数据管 理。常态化提升支付便利化水平。深化数字人民币试点建设。保障国库业务平稳有序运行。推动资金流 信用信息平台在金融"五篇大文章"领域的运用。 ...
用支付便利度丈量城市包容度
Jin Rong Shi Bao· 2025-07-22 02:41
Core Insights - The People's Bank of China (PBOC) Sichuan Branch is collaborating with the provincial commerce department to enhance payment convenience in areas with a high concentration of foreign personnel, focusing on expanding foreign card merchants and improving services like cash withdrawal and currency exchange [1][4] Group 1: Payment Convenience Initiatives - A total of 31 payment convenience boutique business circles have been established across 21 cities in Sichuan, including 16 commercial and 14 scenic areas, covering major tourist attractions [1][2] - The Sichuan Provincial Payment Clearing Association is integrating boutique business circle construction into industry self-regulation, with a verification group assessing 6 key areas and 29 evaluation points [2] Group 2: Innovative Payment Solutions - Various cities in Sichuan are launching diverse payment scenarios through cultural and sporting events, enhancing the payment experience and promoting the integration of culture, tourism, and commerce [3] - The Sanxingdui Museum's boutique business circle has introduced a diversified payment system, while the Neijiang Daqian Zhuoerhui circle leverages cultural IP to create a closed-loop experience for consumers [3] Group 3: Service Expansion and Accessibility - Sichuan has over 100,000 foreign card merchants, covering multiple sectors, with most four-star hotels and top-tier hospitals accepting foreign cards [4] - The province has seen over 1 million transactions using foreign card mobile payment services, amounting to nearly 250 million yuan, and has established 16,000 ATMs supporting foreign card withdrawals [4]
中信银行助力北京城市轨道交通全球首次实现“五大卡”拍卡过闸
和讯· 2025-07-11 10:00
Core Viewpoint - Beijing has upgraded its urban rail transit payment system to support JCB and American Express cards, making it the first city globally to offer comprehensive payment services from five major card organizations [1][2]. Group 1 - The new payment features allow foreign passengers to use JCB and American Express cards for quick access through the subway gates, enhancing payment convenience [1][2]. - The implementation involved system modifications for ticket machines and gates, ensuring efficient transaction processing and customized services for settlement and reconciliation [2]. - Over 30,000 external card acceptance stickers were produced and distributed across 29 operational lines and 523 stations, ensuring foreign visitors receive timely information [2]. Group 2 - Citic Bank is actively enhancing payment convenience not only in public transport but also in retail and dining sectors, aiming to meet the needs of foreign visitors in various scenarios [2]. - The bank plans to continue optimizing payment services in line with the People's Bank of China's directives, focusing on the needs of foreign nationals in China [2].
便利支付“渝”悦体验
Jin Rong Shi Bao· 2025-07-08 03:22
Core Viewpoint - The implementation of visa-free policies and the establishment of a "Payment Facilitation Demonstration Zone" in Yuzhong District, Chongqing, have significantly improved the payment experience for foreign visitors and residents, leading to increased international transactions and merchant participation [1][2][6]. Group 1: Payment Facilitation Initiatives - The "Payment Facilitation Demonstration Zone" in Yuzhong District has enhanced the payment experience for foreign nationals and elderly individuals since its launch in April 2024 [1]. - As of the first quarter of 2025, the number of merchants accepting foreign cards in Yuzhong District reached 5,624, a 139% increase from the end of 2023, with significant growth in transaction volume and value [2]. - The district has seen a 223.6% increase in foreign card transaction counts and a 196.3% increase in transaction amounts, totaling 73,600 transactions worth 159 million yuan from January to March 2025 [2]. Group 2: Currency Exchange Services - There are currently 119 bank branches in Yuzhong District offering foreign currency exchange services, an 18% increase from the end of 2023, with 374 ATMs supporting foreign card cash withdrawals, a 56.5% increase [3][4]. - The establishment of foreign currency exchange points and self-service machines in key hotels and areas has made it easier for foreign visitors to exchange currency without prior appointments [4]. Group 3: Mobile Payment Integration - The collaboration between the People's Bank of China Chongqing Branch and major payment platforms has led to the expansion of mobile payment options for foreign visitors, supporting 13 electronic wallets from 10 countries and regions [6]. - In the first quarter of 2025, the number of mobile payment transactions and transaction amounts for foreign visitors increased by 2.5 times and 2.4 times, respectively [6]. Group 4: Cash Payment Support - The "零钱包" initiative has distributed 99,000 cash wallets to facilitate small denomination cash transactions, ensuring that foreign visitors can easily make payments in various settings [7]. - The initiative has been particularly beneficial in the taxi industry, with 31,100 cash wallets issued to enhance payment convenience for foreign tourists [7].
便捷支付服务升级优化体验
Jing Ji Ri Bao· 2025-07-06 21:47
Core Viewpoint - The recent guidelines issued by the People's Bank of China and six other departments aim to enhance financial support for consumption, focusing on improving payment services and experiences for consumers, particularly in key consumption areas such as food, housing, transportation, tourism, shopping, entertainment, and healthcare [1] Payment Experience Enhancement - The rapid development of mobile payments in China has led to an increased need for inclusive payment services for foreign visitors who may prefer cash or card payments. From 2019 to May 2025, the total transaction volume for "foreign card binding" and "foreign wallet usage" reached 3.79 billion transactions, amounting to 604.39 billion yuan [2] - Daily average transactions for these services reached 1.2193 million, with a daily average transaction amount of 16.997 million yuan by May 2025, reflecting year-on-year growth of 185% and 135% respectively [2] Increased Acceptance of Mobile Payments - The acceptance of mobile payments among foreign visitors has significantly improved, with WeChat Pay transactions for foreign cards tripling compared to the previous year. New users can enjoy fee waivers for the first 60 days after binding their foreign cards [3] - Alipay reported a more than 200% increase in usage among inbound tourists from January to May this year, with a 400% increase in transaction volume on the first day of the Dragon Boat Festival [3] Policy Incentives and Consumer Engagement - The "old-for-new" consumption promotion policies have been actively supported by payment platforms like China UnionPay, WeChat Pay, and Alipay, facilitating the distribution of subsidies and enhancing consumer engagement [5] - By May 2025, UnionPay had supported the redemption of over 80 billion yuan in national subsidies, directly stimulating consumption by over 500 billion yuan and benefiting 64 million consumers [5] Digital Currency Innovations - The digital yuan has seen service upgrades, including the expansion of "tap and go" access for public transport in Shanghai, allowing seamless travel for both locals and foreign visitors [7] - The digital yuan hard wallet is gaining popularity among foreign tourists and various demographic groups due to its low entry barriers and wide application scenarios [8] Future Outlook - The digital yuan's promotional activities have not only increased its adoption but also boosted sales in local businesses, with significant transaction volumes reported by banks involved in the initiative [9] - Analysts suggest that enhancing the stability and reliability of the digital yuan system while expanding its application scenarios will be crucial for its future growth [9]
支持“五大卡”拍卡过闸 外国人在京出行便利再升级
Bei Jing Shang Bao· 2025-06-15 14:07
Core Insights - Beijing's urban rail system has upgraded its payment services to support JCB and American Express cards, making it the first city globally to cover all five major card organizations for public transport payments [1][4][5] - This initiative aims to modernize the national urban transport payment system and enhance China's influence in the international payment industry [1][5] Payment System Upgrade - Starting June 15, the Beijing urban rail network supports contactless payments with JCB and American Express cards across 29 operational lines and 523 stations, allowing passengers to pass through gates without prior ticket purchases [3][4] - As of the end of 2024, transactions using Visa and MasterCard reached 150,000 with a total value of 870,000 yuan, while UnionPay transactions totaled 330,000 worth 1.69 million yuan [3] Global Standards and Economic Impact - The integration of international card payments signifies a deep alignment of domestic transport payment systems with global standards, potentially stimulating inbound consumption and benefiting sectors like tourism and retail [5][6] - The "Beijing Plan" serves as a model for modernizing urban transport payment systems nationwide, enhancing China's regulatory influence in the global payment landscape [5] Broader Payment Convenience Initiatives - Since March 2024, Beijing has implemented a plan to improve payment services for foreign visitors, focusing on enhancing card acceptance across various sectors including dining, accommodation, and entertainment [7][8] - Over 5,000 merchants in Chaoyang District have installed foreign card POS machines, achieving 100% coverage in key commercial areas and tourist attractions [8] Challenges and Future Considerations - Despite improvements, there are still gaps in payment convenience, particularly in small businesses and traditional markets, where acceptance of international payment methods remains limited [8][9] - The need for better integration of international e-wallets with domestic payment systems is highlighted as a critical area for future development [8]
千年盐都绘就支付便利化新图景
Jin Rong Shi Bao· 2025-06-10 03:23
Group 1 - The core viewpoint highlights the successful integration of innovative payment services in Zigong, enhancing the convenience for both domestic and international tourists during the May Day holiday [1] - Zigong's Huashang Aegean Shopping Center received recognition as a "Sichuan Province Support for Convenient Boutique Business Circle," showcasing the city's efforts in payment facilitation [1] - The acceptance rate of foreign card payments has significantly increased, with all 115 merchants in the Huashang Aegean area now supporting foreign card transactions [1] Group 2 - The Industrial and Commercial Bank of China in Zigong has implemented a currency exchange service, including ATMs that support foreign card cash withdrawals and a dedicated foreign exchange service counter [2] - Over 30 self-service machines supporting foreign card cash withdrawals are available within a 2-kilometer radius of the Huashang Aegean Shopping Center, along with 7 foreign exchange service points [2] - The city is promoting elderly financial services by introducing digital RMB hard wallets tailored for older customers, ensuring they can participate in the digital economy [2]