Core Insights - The "silver economy" in China is rapidly evolving, focusing on innovative products and services for the elderly, reflecting a shift from traditional views of aging to a more dynamic and diverse consumer landscape [1][2][3] Group 1: Market Trends - The demand from the elderly population is increasingly sophisticated, with a growing interest in high-quality food, healthcare services, and smart technology products [3] - By the end of 2024, the elderly population aged 60 and above in China is projected to reach 310 million, with 161 million of them being internet users by mid-2025 [2] - The silver economy is estimated to be worth around $1 trillion annually, indicating significant market potential [5] Group 2: Government Initiatives - The Chinese government has introduced measures to foster the development of the silver economy, including 14 specific initiatives aimed at enhancing service supply and encouraging fashionable products for the elderly [4] - Policies are being implemented to support the expansion of industries catering to the elderly, including financial backing for relevant sectors [5] Group 3: Investment Opportunities - The silver economy is expected to become a key driver of sustained consumer growth in China, with a projected 129% increase in household spending by those aged 60 and above from 2015 to 2025 [7] - New investment avenues are emerging in high-end services, elder medical technology, and leisure tourism tailored for the elderly [7] - The aging population is driving demand for health and retirement insurance products, with significant growth expected in this sector by 2030 [6]

开设咖啡拉花课、组织"银发电竞"表演赛、打造"AI+养老"体验馆……当前，中国多地面向老年人的产 品与服务持续"上新"，在银发群体中热度攀升。 银发经济涵盖为老年人提供产品与服务，以及为老龄阶段做准备的一系列经济活动。近来，随着中国人 口结构出现新变化，中国如何应对老龄化、培育经济新动能，成为国际舆论关注的重点。多家外媒持续 观察中国银发经济的发展动向，关注中国如何在"银发"与"新潮"的碰撞中，切实增进老年人福祉。 作为全球老龄人口数量最多的国家，中国银发经济消费潜力巨大。截至2024年底，全国60岁及以上老年 人口达3.1亿人；到2025年6月，中国60岁及以上"银发网民"已有1.61亿人，相当于每两名老年人中就有 一人接入了数字生活。 "老年消费者的需求早已不局限于基本生活物资。行业报告显示，中国老年人对高品质食品、保健品、 医疗服务、旅游、适配老年人的智能科技产品的需求正日益增加。许多中国老年人愿意为生活品质提 升、健康保障和科技产品买单。"《澳大利亚人报》网站近日报道称，通过产品和服务，企业也在积极 回应银发经济的"时髦"趋势。不少珠宝企业开始打造面向"银发族"的产品，智能手机制造商也为产品增 设了支 ...