近日，一场席卷全国、点燃银发激情的大型文体盛事——蒙牛悠瑞《劲舞开跳吧！》总展演，于央视黄 金时段正式播出，这不仅是本次活动的圆满收官，更是一个品牌引领社会议题、赋能老龄群体的高光时 刻。 今年，蒙牛旗下奶粉品牌"悠瑞"携手中央广播电视总台，联合国家体育总局、全国妇联，历时八个月， 纵横安徽、江西、四川、江苏、湖南、湖北六省，最终将社区广场的活力身影，成功推向国家级的璀璨 舞台。活动以磅礴之势，生动践行了"积极老龄化"与"健康中国"国家战略，亦成为国家体育总局"科学 健身中国行"系列活动中现象级的标杆样本，展现了新时代企业与社会力量共同推动老龄事业发展的责 任担当。 赋能"活力共同体"，荣膺标杆案例：从营养支持到价值共建的品牌升维 活动的深远意义亦获得权威认可，《劲舞开跳吧》广场舞盛典亦荣获《经济观察报》"2025年度杰出品 牌营销年会"颁发的"年度杰出场景营销案例"奖项。 从草根广场到央视殿堂：一场银发文化自信的强势崛起 《劲舞开跳吧！》自启动之初，便锚定高远——决意打破广场舞缺乏标准化、高规格展示平台的桎梏。 活动深入基层，举办逾百场线下展演，更以创新之姿，融合"广场舞+非遗"、"广场舞+时尚"，并特邀冬 ...

党的二十届四中全会提出，积极应对人口老龄化，健全养老事业和产业协同发展政策机制，完善城乡养 老服务网络。当前我国有超过60%的老年人口居住在农村。与城市相比，农业农村现代化相对滞后，部 分农村经济发展水平不高、医疗资源相对匮乏、社会保障制度不健全，农村老年人已成为"健康脆弱"群 体。社会参与不仅是农村老年人获取社会支持和养老资源的重要途径，更是提升健康福祉的关键渠道。 然而，诸多现实条件制约了农村老年人社会参与的深度和广度，亟待从经济参与、社会交往、家庭参与 以及网络参与等多方面持续发力，有效激发农村社会活力、开发农村老年人人力资源，稳步提高农村老 年人健康福祉。 一、增强经济参与深度：从劳动中汲取健康力量 家庭参与是农村老年人生活的最重要组成部分，也是其获得日常照料和精神慰藉的重要途径。农村老年 人不仅通过农业生产为家庭提供经济支持，还肩负着家务照料和孙辈抚育的重托。然而，随着农村年轻 劳动力的大量外流，一方面出现部分农村老年人照料孙子女的压力日益增大的问题，另一方面部分农村 老年人长期见不到孙子女，无法享受天伦之乐，甚至出现悲观等不良心态，影响其健康水平。作为孙子 女的照料者，农村老年人虽然可以获得正面心 ...

《劲舞开跳吧！》自启动之初，便锚定高远——决意打破广场舞缺乏标准化、高规格展示平台的桎梏。 活动深入基层，举办逾百场线下展演，更以创新之姿，融合"广场舞+非遗"、"广场舞+时尚"，并特邀冬 奥开幕式编舞老师量身定制《悠瑞劲步舞》。这一切努力，终在央视舞台迎来璀璨绽放：来自六省的优 秀银发舞者，以极具感染力的表演，充分展现了新时代老年人昂扬饱满的生命状态。朱迅、高浩森、杨 帆等央视名嘴鼎力助阵，资深艺术家与青年舞者倾情加盟，共同打造了一场高规格、强共鸣的视听盛 宴。这不仅仅是舞蹈的比拼，更是中国银发群体文化自信的一次里程碑式集体表达，强力宣告了"年龄 无界，热爱永续"的崭新时代主张。 央视巅峰亮相，数据印证传播强效：一场全民关注的健康文化现象 近日，一场席卷全国、点燃银发激情的大型文体盛事——蒙牛悠瑞《劲舞开跳吧！》总展演，于央视黄 金时段正式播出，这不仅是本次活动的圆满收官，更是一个品牌引领社会议题、赋能老龄群体的高光时 刻。 今年，蒙牛旗下奶粉品牌"悠瑞"携手中央广播电视总台，联合国家体育总局、全国妇联，历时八个月， 纵横安徽、江西、四川、江苏、湖南、湖北六省，最终将社区广场的活力身影，成功推向家喻户晓的璀 ...

李健摄（人民视觉） 河北省邯郸市永年区政务服务进商圈活动中，工作人员正在向居民讲解就业政策。 胡高雷摄（人民视觉） "稳妥实施渐进式延迟法定退休年龄，优化就业、社保等方面年龄限制政策"——《中共中央关于制 定国民经济和社会发展第十五个五年规划的建议》中，关于就业、社保的这一表述吸引关注。 当前，中国人口和劳动力总量呈现减少趋势，人口老龄化、劳动力大龄化更加明显。在此背景下， 优化就业社保年龄限制政策意味着什么？ 破除针对特定年龄段的不合理约束 今年1月1日起，渐进式延迟法定退休年龄已在中国实施。居民就业、社保等方面的选择和情形随之 发生变化。 比如1972年9月出生的男职工，改革后的法定退休年龄为62周岁。如果他想弹性提前退休，在满足 按月领取基本养老金最低缴费年限的前提下，可以在60岁至62岁之间选择退休。如果单位和他协商一致 近日，在湖南长沙举办的"百万英才汇南粤"2025年N城联动招聘活动走进湖南大学和湖南师范大学。图 为求职的学子在了解用人单位和招聘岗位信息。 再多干几年，还可以在62岁至65岁之间弹性延迟退休。 "弹性实施"，是中国实施渐进式延迟法定退休年龄的一大原则。根据相关规定，同步启动延迟男、 ...

培育多支柱的老年人力资源开发制度。实现"积极老龄化"，需夯实老年人的健康基础、提升老年人的社 会参与能力、完善老年人的劳动生活保障。为此，需要建立健全包括保障制度、健康制度、参与制度等 在内的多支柱的老年人力资源开发制度。在健全保障制度方面，要加快完善劳动法律法规，制定老年人 灵活就业、非全日制劳动等新型用工形式的劳动关系认定、社会保险参保、劳动争议处理等规定，保障 其劳动报酬、休息休假、劳动安全卫生、职业技能培训等权利。特别要完善超龄就业人员的工伤保险制 度，探索建立单独的职业伤害保险制度，或将其纳入现行工伤保险体系。在健全健康制度方面，聚焦全 周期健康管理，完善老年健康服务体系，加强慢性病管理与健康促进，发展康复护理服务，提高医养结 合水平，提供老年人专业心理支持服务。在健全参与制度方面，建立全链条就业能力提升机制，构建覆 盖广泛的终身职业技能培训体系。鼓励发展专注于老年人力资源开发的服务机构，为老年人提供职业指 导、技能培训、岗位推荐、权益维护等"一站式"服务。支持各类人力资源服务机构开设老年人才服务专 区，举办老年人才专场招聘会，实现老年人力资源与市场需求有效对接。 （作者为湖南大学公共管理学院教授） ...

Core Insights - The global consumer market is undergoing a silent revolution driven by Generation X, which is projected to spend $15.2 trillion annually by 2025, significantly reshaping business dynamics [1][4] Group 1: Scale Advantage - Generation X accounts for 24% of global consumption despite representing only 17% of the population, with their spending power in high-income countries exceeding that of Millennials by 30% [4] - Their annual spending of $15.2 trillion is nearly double China's total annual consumption [4] Group 2: Structural Characteristics - The "sandwich generation" phenomenon drives Generation X's consumption, as they support both aging parents and adult children, with 16.2% of their spending allocated to education [5] - In North America, spending on elder care technology is growing at over 10% annually [5] Group 3: Regional Disparities - Generation X's consumption patterns vary significantly by region, dominating high-end appliances and health products in developed markets while focusing on basic durable goods in lower-income regions [6] - In China, 37% of Generation X faces dual responsibilities of caring for parents and raising children, influencing their spending on gifts and educational services [6] Group 4: Decision Logic - Unlike Millennials, Generation X exhibits a "dual-track" brand selection process, influenced by their experiences with economic crises and an understanding of brand value [7] Group 5: Technology Adoption - Generation X shows a practical approach to technology, favoring products that enhance functionality and usability [8] Group 6: Sustainable Consumption - 59% of Generation X supports recycling, but only 12% are willing to pay more than 10% for "green labels," indicating a cost-sensitive approach to sustainability [8] Group 7: Product Innovation - High-end appliance manufacturers are catering to Generation X's needs through products designed for elder care, while the beauty market is focusing on anti-aging products that combine quality and efficiency [9] Group 8: Channel Transformation - Generation X prefers a shopping behavior characterized by online research and offline purchasing, necessitating brands to create seamless online-to-offline (OMO) experiences [10] Group 9: Marketing Strategies - Trust-building through long-term relationships is crucial for Generation X, with peer recommendations and key opinion consumers (KOCs) having a greater impact than social media ads [11] Group 10: Future Consumption Peaks - Generation X's consumption influence is expected to peak in the early 2030s, particularly in high-value markets such as health care, luxury travel, and art collection [12] Group 11: Wealth Transfer - Over the next decade, Generation X is set to inherit approximately $30 trillion, which will significantly impact global asset allocation and create new consumer and financial service opportunities [13] Group 12: Silver Economy - As the first wave of Generation X reaches retirement age in 2030, there will be a structural shift in the silver economy, with increased demand for smart elder care communities and educational platforms for seniors [14] Group 13: Education Investment - Education-related expenditures, including MBA programs and student loan repayments, are becoming core spending areas for middle-class families [15] Group 14: Brand Trust - 72% of Generation X prioritize manufacturer credibility over marketing gimmicks when purchasing well-known brands, while 22% are willing to pay for high-quality niche brands [16] Group 15: Smart Appliances - The penetration rate of health-monitoring smart appliances among the 45-60 age group is 68%, indicating a strong market for health-related technology [16] Group 16: Health Technology - Generation X contributes 43% of sales in the wearable device market, surpassing Millennials' contribution of 29% [16]

Core Viewpoint - The aging population presents both challenges and opportunities, with the development of the silver economy being a key strategy to enhance the well-being of the elderly and promote sustainable economic growth [1][8]. Policy Support - Since the 18th National Congress, China has gradually improved its policy framework to support the development of the silver economy, establishing a clear path for advancement [2]. - The "Healthy China 2030 Planning Outline" and subsequent national strategies have integrated the silver economy into health and aging policies, emphasizing the importance of a multi-level policy system [2]. - The 2024 State Council policy on the silver economy includes 26 specific measures aimed at enhancing the welfare of the elderly, marking a shift towards precise implementation [2]. Silver Economy Definition - The silver economy encompasses a wide range of economic activities related to the aging population, not limited to elder care services, but forming a complete economic system that includes production, distribution, circulation, and consumption [3]. - It consists of both established industries and emerging sectors, with significant growth in areas such as silver goods, services, finance, and real estate [3][5]. Market Dynamics - The silver economy in China has shown rapid expansion, with the overall market size exceeding 12 trillion yuan in 2023, growing at an average annual rate of over 10% from 2019 to 2023 [5]. - Key growth areas include rehabilitation medical devices, which are projected to reach a market size of 71.46 billion yuan in 2024, and the silver service industry, which saw a market size exceeding 5 trillion yuan in 2023 [5][6]. Future Trends - The silver economy is expected to evolve through "multi-dimensional integration and technological empowerment," with a focus on meeting the diverse needs of the elderly population [7]. - By 2035, the elderly population in China is projected to exceed 400 million, driving demand for high-quality products and services, particularly in the fields of rehabilitation and home care [7]. Economic Impact - The silver economy is positioned as a critical area for optimizing economic structure and fostering new growth drivers, contributing to both improved living standards for the elderly and overall economic growth [8].

Group 1 - The 9th China (Guangzhou) International Elderly Health Industry Expo officially opened on August 22, 2023, becoming an important platform for cooperation in the elderly care industry and promoting the silver economy in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The expo has evolved over eight years to become the only UFI-certified professional elderly care exhibition in the Greater Bay Area, showcasing achievements in elderly care and fostering collaboration with domestic and international cities [1] Group 2 - Ocean Group's subsidiary, Chuanxuanmao, showcased innovative elderly care services and a humanistic approach at the expo, emphasizing the concepts of "active aging" and "quality elderly care" [3] - Chuanxuanmao highlighted a specialized service system addressing the core needs of seniors, such as "health, happiness, and dignity," and presented tailored services for Hong Kong seniors and expertise in dementia care [3] Group 3 - The expo featured multiple thematic forums, including a roundtable on building dementia-friendly communities, where Chuanxuanmao shared its professional experience in family support services [5] - The family mutual aid association established by Chuanxuanmao has expanded beyond institutional boundaries to provide support and share experiences with families facing dementia care challenges [5] Group 4 - A family member of a dementia patient shared insights on the importance of professional care, emphasizing that emotional support and patience are crucial in caring for seniors with cognitive decline [8] - The need for families to actively learn caregiving knowledge and collaborate with professional institutions was highlighted to ensure seniors receive continuous care and respect [8] Group 5 - The elderly care sector is not only vital for family happiness but also serves as a measure of social civilization and warmth, requiring policy guidance, industry innovation, and societal participation [10] - Chuanxuanmao is committed to deepening its elderly care services, enhancing service quality, and contributing to the high-quality development of China's elderly care industry [10]

Core Insights - The 2025 Entrepreneurial ESG Development Forum focused on "Innovative Practices for a Sustainable Future," gathering elites from various sectors to discuss sustainable and high-quality corporate development [1] Company Overview - Feibian Education was recognized as a "Social Responsibility Outstanding Enterprise" for its effective innovations in serving the elderly, promoting traditional culture, and advancing active aging [3] - The company targets the deep needs of middle-aged and elderly groups for artistic learning and spiritual life, with a mission to "Promote National Culture and Serve the Elderly" [5] Innovative Practices - Feibian Education has developed a "Four-Dimensional Integrated" educational service system that includes: - Online learning with a user-friendly platform that bridges the digital divide [7] - Social engagement through interest-based online communities [7] - Personalized care with a "Three-Teacher Co-Education" model for tailored learning support [7] - Offline activities that empower practical experience and social recognition [7] Technology and Value Creation - The company leverages strong research capabilities and technological innovations to enhance the elderly learning experience, focusing on "life value reshaping" beyond mere skill acquisition [9] - Feibian Education has become a leading platform in elderly interest education, gaining the trust of millions of families and maintaining a high brand reputation in the industry [9] Industry Leadership - Feibian Education sets a benchmark for high-quality service models in the silver economy, providing valuable references for the standardization and sustainable development of the elderly education sector [10][11] - The recognition as a "Social Responsibility Outstanding Enterprise" affirms the company's commitment to ESG principles and sustainable development [13]

Core Viewpoint - The article highlights the increasing importance of lifelong education for the elderly in various countries, including Singapore, Italy, and Germany, as a means to enhance their quality of life and social integration. Group 1: Singapore's Initiatives - Singapore has seen a rise in the elderly population, with citizens aged 65 and above increasing from 12.4% in 2014 to 19.9% in 2023, projected to reach 24.1% by 2030 [1] - The "Happy Aging Action Plan," launched in 2015 with an investment of 3 billion Singapore dollars, focuses on supporting continuous learning for the elderly [1] - The National Silver Academy offers over 1,000 courses for citizens aged 50 and above, covering various subjects from traditional academics to practical life skills [2] - The Active Ageing Council has introduced guidelines to enhance the learning experience for the elderly, promoting intergenerational learning through collaborations with schools [2] - Many elderly individuals have successfully transitioned into new careers after acquiring new skills, exemplified by a 68-year-old who started an online store after taking a digital marketing course [2] Group 2: Italy's Approach - Italy's elderly population is significant, with 24.3% aged 65 and above and 7.8% aged 80 and above as of 2023 [4] - The Italian University of the Third Age Association, established in 1980, has around 330 member institutions, providing courses primarily in language and culture, as well as modern subjects like artificial intelligence [4] - Various social organizations and community centers offer courses and volunteer opportunities, enhancing social engagement and knowledge acquisition for the elderly [5] - Recent legislation in Italy encourages universities and organizations to develop programs aimed at improving the social integration of the elderly [5] Group 3: Germany's Educational Framework - Germany's elderly population is projected to be 22.4% by the end of 2024, with a strong emphasis on lifelong learning [6] - The Third Age Academy at Frankfurt University offers over 2,700 courses for seniors, focusing on practical and academic subjects [6] - German universities provide formal degree programs for the elderly, covering various fields, and emphasize digital education to bridge the digital divide [6][7] - The "Digital Angels" initiative aims to teach elderly individuals how to use technology effectively, promoting their active participation in society [6][7]