深圳市瑞凌实业集团股份有限公司 投资者关系活动记录表 证券代码：300154 证券简称：瑞凌股份 高可靠性、高性价比及良好的售后服务得到了用户的广泛好评，公司的瑞凌、锐 龙等品牌在行业内享有较高的知名度、美誉度。公司品牌具有较强的号召力。目 前，公司已构建起覆盖国内外的立体化经销商网络。在国内市场，一级经销商接 近 400 家，二级经销商超过 2000 家，形成了层级清晰、渗透广泛的国内销售布局； 在海外市场，目前在全球 60 多个国家和地区拥有 100 余家经销商，业务覆盖全球 多个国家和地区。 （3）品质与性价比优势：公司基于深厚的技术积累，在产品开发设计时就重 点考虑品质保障和成本控制。公司产品可靠性高，故障率大幅低于行业平均水平， 使用寿命处于行业领先水平。公司产品在使用过程中电弧稳定性好，性能稳定， 焊接效率高，焊接成型美观，焊接过程飞溅小，操作人员 使用舒适，且价格相对 较低，有性价比优势。 问题 2：焊接设备行业未来发展方向和趋势？ 全球焊接设备的发展呈现如下趋势：焊机控制数字化、工艺控制智能化、系 统集成网络化、自动化等。 问题 3：公司数字化焊机发展情况？ 公司在数字化技术和产品方面布局多年 ...

Core Insights - Shenzhen Ruiling Industrial Group Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, with revenue at 477 million and net profit at approximately 49.77 million, representing year-on-year decreases of 13.44% and 12.63% respectively [1] Financial Performance - The company's revenue for the first half of the year was 477 million, down 13.44% year-on-year [1] - Net profit attributable to shareholders was approximately 49.77 million, a decrease of 12.63% compared to the previous year [1] - Revenue from the inverter welding and cutting equipment series decreased by 5.72% year-on-year [1] - Revenue from welding accessories dropped by 19.57% year-on-year [1] - Revenue from precision sheet metal and structural components decreased by 11.37% year-on-year [1] Business Focus and Innovation - The company is committed to innovation-driven development, focusing on three main directions: "intelligent, efficient, and green" [1] - Significant progress has been made in technology breakthroughs to support product upgrades [1] - The self-developed "Tiangong" 3.0 chip has been adapted for multiple products, enhancing welding performance and ease of operation [1] - The "Tiangong" 4.0 chip is currently undergoing testing [1] - The application of silicon carbide field-effect transistors in arc welding products has improved power density and response speed while reducing energy consumption [1]

Core Viewpoint - RuiLing Co., Ltd. demonstrates strong growth and significant advantages in the welding equipment industry, driven by continuous technological innovation, a solid industry position, and forward-looking strategic layout [1][2][3] Group 1: Technological Innovation - Technological innovation is the core competitive advantage of RuiLing Co., Ltd., with over 200 national patents and some technologies reaching international leading standards [1] - The company has made significant breakthroughs in digital welding technology and new welding materials through partnerships with research institutions and universities [1] - The application of the "Tiangong" chip in RuiLing's products has significantly enhanced product competitiveness, marking a transition to a "chip era" in inverter welding machines [1] Group 2: Market Position and Product Competitiveness - RuiLing Co., Ltd. maintains a high market share in the domestic market due to quality products, comprehensive after-sales service, and a strong brand reputation [2] - The company is expanding its international presence and competing with well-known international brands, enhancing its global brand influence [2] - The company promotes its own brands and implements differentiated branding strategies to meet various consumer needs, with brands like RuiLing and RuiLong enjoying high recognition in the welding industry [2] Group 3: Business Expansion and Transformation - RuiLing Co., Ltd. is actively seeking business expansion and transformation opportunities in welding equipment, smart manufacturing, chip research and development, precision components, industrial robots, and new energy [2] - The company offers a one-stop service capability in welding automation, including design, production, installation, and commissioning of automated welding production lines [2] - By leveraging its advantages in products, technology, application experience, and project management, the company aims to design and build large-scale robotic automated welding production lines, providing new growth potential for future performance [2] Group 4: Commitment to Sustainable Development - RuiLing Co., Ltd. is responding to policy directions and market trends by promoting technological innovation and product upgrades focused on green manufacturing and energy conservation [3] - The company continues to invest in research and development of green welding products to reinforce its industry-leading position and contribute to sustainable development [3] - Looking ahead, RuiLing Co., Ltd. plans to enhance its international presence while consolidating its domestic market leadership, aiming to contribute more to the global welding equipment industry's development [3]

Industry Overview - The domestic welding industry has a low concentration with numerous enterprises, most of which lack strong R&D capabilities. As competition intensifies, weaker companies are expected to be gradually eliminated from the market, leading to increased market concentration [2][4]. - The company has a strong competitive position in the domestic welding equipment industry, backed by years of technical accumulation and industry experience [2][4]. Future Trends - Global welding equipment development trends include: 1) Digital control of welding machines; 2) Intelligent process control; 3) Networked system integration; 4) Automation; 5) Grouping of welding enterprises [3]. Product Development - The company has developed laser welding products, which are gaining traction, particularly in standard workpiece/thin plate welding, while arc welding remains advantageous for non-standard workpieces/thick plates [4]. - The company holds over 200 national patents and has international-level technology in inverter welding equipment, ensuring its products are competitive globally [5]. Automation and Digitalization - The company offers a range of welding automation products, including welding carts, digital welding equipment, and large automated welding production lines, leveraging its strengths in technology and project management [6]. - The company has established a strong position in digital welding technology, with a comprehensive range of digital welding products [7]. Chip Development - The company has developed dedicated chips for digital welding machines, enhancing product performance while reducing costs [8]. Sales and Distribution - The company employs a dealer sales model, with nearly 400 primary dealers and over 2000 secondary dealers domestically, and more than 100 overseas dealers [9][10]. - Approximately one-third of the company's inverter welding and cutting equipment sales come from international markets, with a focus on Southeast Asia, Australia, the Middle East, and Russia [11]. Customer Segmentation - The customer base for the company's inverter welding and cutting equipment is diverse, spanning industries such as shipbuilding, steel structures, furniture, vehicles, machinery, construction, hardware, and oil pipelines [12]. Strategic Plans - The company is actively seeking strategic partnerships and investment opportunities with leading enterprises in welding equipment, smart manufacturing, chip development, and related fields to expand its industrial scale and explore new market opportunities [13].

Group 1: Company Overview - The company is Shenzhen Ruiling Industrial Group Co., Ltd., with the stock code 300154 and the abbreviation Ruiling Co., Ltd. [1] - The company focuses on welding equipment, including inverter welding and cutting equipment, and automation products [2][4]. Group 2: Product Categories - The main product categories include inverter DC manual arc welding machines, inverter argon arc welding machines, semi-automatic gas shielded welding machines, and plasma cutting machines [2]. - The automation series includes welding trolleys, digital welding equipment, high-efficiency welding systems, and robotic welding system integration [2][7]. Group 3: Market and Customer Base - The customer base is diverse, covering industries such as shipbuilding, steel structures, furniture, machinery, construction, hardware, decoration, and oil pipelines [2][3]. - The company primarily uses a distributor sales model, making it challenging to quantify specific downstream industry demand [3]. Group 4: International Sales - Approximately one-third of the company's inverter welding and cutting equipment sales are from overseas markets [5]. - The company has over 100 distributors in more than 60 countries, with a focus on Southeast Asia, Australia, the Middle East, and Russia [5]. Group 5: Technological Development - The company has developed a digital welding machine-specific chip that enhances product performance and reduces costs, successfully applied across multiple product lines [4][9]. - The company holds over 200 national patents and emphasizes continuous technological innovation as a core competitive advantage [8][9]. Group 6: Sales Strategy - The company has nearly 400 primary distributors and over 2,000 secondary distributors domestically, with more than 100 overseas distributors [10]. - Digital marketing efforts include promoting products on platforms like Douyin, Kuaishou, and WeChat, enhancing online service quality [10]. Group 7: Future Development - The company aims to explore sustainable development opportunities and strategic partnerships with leading enterprises in welding equipment, smart manufacturing, and related fields [6]. - The company is actively developing laser welding products, which are seeing an upward sales trend [11].