Core Insights - The report by KPMG highlights that China's medical aesthetics industry has reached a market size of over 100 billion RMB and is experiencing the fastest growth globally, with potential to reach 1 trillion RMB by 2030 [1] Market Demand - In 2024, over 50% of the market demand for medical aesthetics will come from Generation Z (born 1997-2012), who view these services as a form of daily self-care rather than corrective treatments [1] - There is a rising demand from male consumers for light medical aesthetic procedures such as hyaluronic acid injections, botulinum toxin, microneedling, and intense pulsed light treatments [1] Market Growth - The market size for light medical aesthetics grew from 50.2 billion RMB in 2018 to 146 billion RMB in 2023, with the number of consumers increasing from 7.4 million to 23.5 million [1] - The shift towards non-surgical procedures is significant due to their lower risks, shorter recovery times, and easier accessibility [1] Geographic Trends - Medical aesthetic demand is shifting from traditional first-tier cities like Shanghai and Beijing to emerging first and second-tier cities such as Chengdu, Chongqing, and Hangzhou, which have lower living costs and considerable disposable income [1]

Core Insights - Japan's medical beauty market has surpassed 600 billion yen (approximately 30.2 billion RMB), exceeding that of South Korea, which is known as a "cosmetic surgery powerhouse" [1][3] - The market is expected to continue growing, driven by advancements in medical technology and changing social attitudes towards cosmetic procedures [3][4] Market Size and Growth - The Japanese medical beauty market was valued at 486 billion yen in 2021, representing a 120% increase from the previous year [3] - In 2023, the market is projected to reach 594 billion yen, marking a growth of 108.8% compared to 2022 [3] - From 2009 to 2023, the market has expanded 2.39 times, indicating robust growth [3] Consumer Behavior and Trends - Approximately 70% of surveyed individuals aged 15 to 49 express concern about their appearance, with 43% considering some form of cosmetic medical treatment [4] - The rise of social media has contributed to a more open attitude towards cosmetic procedures, with many celebrities and influencers openly discussing their experiences [3][4] - Non-surgical treatments, such as laser therapy and hyaluronic acid injections, are particularly popular among consumers [4] Demographic Insights - Male consumers are increasingly participating in cosmetic procedures, with treatments like beard removal gaining popularity for their time-saving benefits [4]