途观家族车型
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上汽大众陈彬:用产品经理力量推动合资车型“懂技术,更懂用户”
Zhong Guo Qi Che Bao Wang· 2026-02-13 07:00
Core Insights - The automotive industry in China is rapidly transitioning towards electrification and intelligence, necessitating that automakers become more agile and user-centric to capture market opportunities [1][4] - The management of product families in joint ventures poses significant challenges, particularly in integrating family branding with electrification and intelligence [1][4] Group 1: Product Development and Localization - The approach to product development has shifted from merely adapting global models to actively defining core technologies based on local market needs [4][5] - The upcoming electric vehicle models from SAIC Volkswagen, set to launch in 2026, are developed through extensive local user scenario testing, incorporating leading industry technologies and enhancing supply chain collaboration [4][5] - The development of a high-performance battery pack tailored for Chinese consumers exemplifies the shift towards local customization, ensuring top safety standards while optimizing range [4][5] Group 2: Safety and Quality Standards - SAIC Volkswagen has established a "five-star safety protection" system for battery packs, incorporating multiple safety measures to prevent thermal runaway and enhance durability [6] - The battery pack design integrates both German safety standards and Chinese design innovations, ensuring compliance with global safety tests while meeting local performance expectations [6][7] - The successful testing of the Passat ePro under stringent safety standards marks a significant milestone in the company's commitment to quality in the electric vehicle sector [6][7] Group 3: Collaboration and User-Centric Design - The collaboration between Chinese and German teams has evolved to involve early-stage discussions on user scenarios, technical routes, and cost structures, fostering a more integrated approach to product development [8][9] - Product managers are now expected to engage deeply with user needs and vehicle scenarios, enhancing their understanding of system architecture and energy management [8][9] - The goal is to create vehicles that resonate with users, leading to feedback that indicates the vehicle truly understands their needs [8][9]