2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构 性变革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同 进"、回归价值创造，才是可持续发展的核心推动力。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上 汽大众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入动力。 上汽大众2025年稳居"百万辆俱乐部" 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年 制定的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处 于从战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场无序竞争、"重新能源、轻传统燃油"等"不均衡"也 困扰着产业健康发展。反观深耕中国市场 ...

2025年，中国车市正经历从规模扩张向高质量发展转型、新能源汽车渗透率跨过50%分水岭的结构性变 革中。同时，在全行业共同抵制无序竞争的战役中，行业竞争的核心逻辑已然改写：坚持"油电同进"、 回归价值创造，才是可持续发展的核心推动力。 正是基于对行业趋势的洞察，以及对自身发展的清晰规划，上汽大众在全新的竞争格局中抢占了先机。 如果说2024年创新推出"一口价"营销模式、发布AUDI品牌、推动燃油车智能化进阶等战略，为上汽大 众打下了坚实基础，那进入2025年，"踏准了点"的上汽大众便已开始收获硕果。2025年，上汽大众终端 累计销售106万辆，继续稳居"百万俱乐部"；"油电同进、油电同智"战略的全面落地，体系、文化、理 念的全面价值升级，更为其可持续发展注入了信心，树立起合资车企转型的新标杆。 正如上汽大众党委书记、总经理陶海龙所说："上汽大众一直聚焦在'价值竞争'这一方面，2025年制定 的战略、策略也是围绕这个方向。对上汽大众来说，2025年更多的是战略转型关键的一年，我们处于从 战略转型到战略落地的过程当中。" 上汽大众以"油电同进、油电同智"实现均衡发展 回顾2025年，中国车市一路高歌，但新能源市场 ...

近期，上汽大众微信公众号发文宣布，全新帕萨特ePro预计2026年上市，作为家族混动版车型新成员，将拥有最大1300公里的综合续航。 该车拥有5017mm的车长以及2871mm的轴距，营造出宽敞、舒适的空间体验。动力系统部分，搭载上汽大众新一代PHEV平台，具备双动力、双能源形式， 能在各工况下取长补短，具有长续航、低油耗、动力足三大核心特点，带来经济、省心的流畅电感驾驶体验。EA211 1.5T EVO II高效混动专用发动机搭配 新一代22KWh电池，提供超过150km的CLTC纯电续航，综合续航可达1300km。 上汽大众表示，"ePro"的命名意味着上汽大众Pro家族产品新升级，代表新一代混动产品序列。"e"蕴含三重含义：electric带来灵活的能源形式与更长的续航 体验，成就电感体验；evolution代表该序列采用最新的智能混动系统，实现多维进化；elegant代表新前脸造型，融合发光logo与贯穿式光翼，将电气时代的 科技感与风度生动诠释，塑造优雅格调。 ...

内饰采用横向贯穿的一体化设计，搭配分层包覆工艺，旨在提升视觉宽度与乘坐开阔感，营造简约实用的座舱环境。 设计上，帕萨特 ePro采用"以简驭繁，以现代美学重塑经典"的设计理念。前脸配备科技感LED大灯、贯穿式灯带及发光Logo，形成具有辨识度的电气 化造型。车身长度为5,017mm，搭配2,871mm轴距，勾勒出长轴比例车身，侧面线条流畅，搭配花瓣式轮毂。尾部采用横向线条设计，展翼式LED贯穿尾灯 与红色LED发光logo遥相呼应，搭配导流式隐藏排气后保，兼具科技感与运动感。 "ePro"的命名，意味着上汽大众Pro家族产品全新升级，代表了新一代混动产品序列。其中"e"蕴含三重含义：electric带来灵活的能源形式与更长的续航 体验，成就电感体验；evolution表明该序列采用最新的智能混动系统，实现全面进化；elegant以全新前脸造型，融合发光logo与贯穿式光翼，将电气时代的 科技感与风度相结合。 近日，工信部发布最新一批《道路机动车辆生产企业及产品公告》，上汽大众帕萨特 ePro的申报信息正式披露。 帕萨特家族凭借其德系设计、宽敞座舱与科技配置，已累计获得近400万用户的认可。而本次亮相的帕萨特 ...

Core Insights - SAIC Volkswagen is transforming its fuel vehicle segment by integrating intelligence into its products, breaking the market bias that fuel vehicles are not smart [1][2] - The Pro family of vehicles showcases advanced technology and safety features, including the IQ.Pilot enhanced driving assistance system, which enhances both safety and user experience [2][4] Product Development - The Passat ePro, launched at the Guangzhou Auto Show, is built on SAIC Volkswagen's new PHEV platform, featuring a 1.5T EVO II engine that improves electric experience, extends range, and reduces fuel consumption [2] - The Pro family emphasizes high-quality manufacturing, intelligent performance, and mechanical excellence, positioning itself as a leader in the fuel vehicle market [2][4] Strategic Collaborations - SAIC Volkswagen is expanding its partnerships with top tech companies in China, such as Zhuoyue, Kurecheng, Momenta, and Baidu, to enhance its product development and market promotion [5] - The company aims to integrate advanced Chinese technologies into its operations, reflecting a commitment to local market needs [5] Intelligent Driving Assistance - The IQ.Pilot system utilizes advanced algorithms to enhance safety and user interaction, allowing for a more human-centric driving experience [6][8] - The system is designed to assist rather than replace the driver, adapting to the driver's intentions and ensuring a seamless driving experience [6] Smart Cabin Innovations - The 2026 models, including the refreshed Tiguan L Pro and Passat Pro, feature significant upgrades in smart cabin technology, including AI-driven voice interaction and facial recognition [9] - These innovations aim to create a personalized driving environment and enhance connectivity through seamless integration with mobile applications [9] Future Outlook - By 2026, SAIC Volkswagen plans to introduce multiple models across pure electric, hybrid, and extended-range markets, with over 20 new models expected by 2030 [11] - The company is committed to driving innovation and adapting to the Chinese market, setting a new standard for high-quality development in joint ventures [11]

Core Insights - SAIC Volkswagen is set to launch six new energy vehicles starting next year, marking a significant shift towards aggressive competition in the new energy market [2][3] - The ID. ERA series will include four models, with the flagship 9 series SUV being the first to debut, showcasing advanced technology and features [4][5] - The company aims to maintain a total annual sales target of 1 million vehicles, with a substantial increase in the proportion of new energy vehicles to 20% by 2024 [3][8] Product Strategy - The ID. ERA series will feature a high-end positioning, with the 9 series defined as a "German full-level flagship SUV" [4][5] - The new models will incorporate advanced intelligent features and comfort configurations, aiming to compete effectively with local brands [5][6] - The strategy includes a focus on profitability in the new energy segment, with a clear intention to enter higher-end market segments to offset development costs [4][6] Market Positioning - SAIC Volkswagen is recognized as the largest joint venture brand in China, and the introduction of the ID. ERA series is expected to disrupt the current new energy vehicle market landscape [3] - The company plans to continue investing in both fuel and electric vehicles, maintaining a dual strategy of "oil and electricity coexistence" [7][8] - Despite challenges in the fuel vehicle market, SAIC Volkswagen has seen an increase in market share, with expectations to maintain a competitive edge during the transition to new energy vehicles [8] Sales Performance - For 2024, SAIC Volkswagen aims for a total sales volume exceeding 1.14 million vehicles, with a projected decline of 5.51% year-on-year [8] - The new energy vehicle sales target for 2024 is set at 130,000 units, representing an 11% share of total sales [8] - The overall performance in the first ten months of the current year showed a decline of 4.4%, with total sales at 846,000 vehicles [8]

Core Insights - The 23rd Guangzhou International Auto Show has showcased SAIC Volkswagen's new energy product series under the ID. ERA name, marking a significant step in the company's strategic upgrade and brand renewal [1][2][7] - The ID. ERA series will include multiple models entering the pure electric, hybrid, and range-extended markets starting in 2026, aiming to provide a comprehensive travel experience for users [2][7] - The first product in the ID. ERA series is a flagship model that features advanced German range-extended power, intelligent cockpit experience, cutting-edge driving assistance systems, and superior safety and craftsmanship [1][4] Product Launch and Features - The ID. ERA series will be supported by six core initiatives, including a new energy ecosystem and enhanced user experience, to create a "new era" of mobility [1] - The Passat ePro, which will enter the hybrid market in 2026, is part of the new Pro family of vehicles, emphasizing electric experience, evolution in technology, and elegant design [2][4] - The Pro family now includes five models, covering various segments from family cars to SUVs, and from fuel vehicles to plug-in hybrids, catering to diverse user needs [4][5] Market Position and Future Plans - By the end of 2025, SAIC Volkswagen's cumulative sales are expected to exceed 26 million units, maintaining its position as the leading single brand in the domestic market [7] - The company plans to launch six new energy models in 2026 and over 20 new models by 2030, aligning with its "Joint Venture 2.0" strategy to meet evolving user demands [7]

Core Insights - The Guangzhou Auto Show serves as a platform for automakers to showcase their new products and future plans, with SAIC Volkswagen aiming to present both past achievements and future strategies [1] - SAIC Volkswagen is focusing on a diversified energy product matrix, including electric, hybrid, and traditional fuel vehicles, with a strong emphasis on smart technology integration [1][2] Product Strategy - The ID. ERA series, featuring the first model as a "German flagship SUV," was launched, indicating a commitment to high-end electric vehicles [8] - The Pro series has introduced its first plug-in hybrid model, the Passat ePro, expanding the product range to cover various market segments from mid-range to mainstream [5][7] - The launch of the Langyi Pro further extends the smart features to the A+ class sedan market, incorporating advanced technology such as AI-driven cockpit systems [3] Market Performance - In 2024, SAIC Volkswagen's fuel vehicle market share reached nearly 9%, with cumulative sales of 850,000 units from January to October [2] - The company aims to maintain a strong presence in both fuel and electric vehicle markets, with plans to launch six new electric models in the coming year [13] Technological Integration - SAIC Volkswagen is enhancing its product offerings by collaborating with leading tech companies to integrate advanced technologies into their vehicles, aiming for a seamless user experience [10] - The company is adopting modern organizational structures to improve efficiency and innovation in product development [11] Future Outlook - By 2026, SAIC Volkswagen plans to continue its dual strategy of fuel and electric vehicles, with expectations of cumulative sales surpassing 26 million units by the end of 2025 [13][14] - The company is preparing for the potential impacts of policy changes regarding electric vehicle subsidies, maintaining a balanced approach to market challenges [13]

Core Insights - The Guangzhou Auto Show serves as a significant platform for automakers to showcase their new products and future plans, with SAIC Volkswagen unveiling its new ID. ERA series and the first plug-in hybrid model, the Passat ePro, indicating a shift towards a diversified energy product matrix [1][5][6] - The company emphasizes "intelligentization" as a key theme in its product strategy, aiming to integrate traditional fuel vehicles with new energy technologies to enhance user experience [2][7] Product Strategy - SAIC Volkswagen is launching a series of new energy vehicles, including the ID. ERA series, which is positioned as a "German flagship SUV" and aims to set new benchmarks in the market [5][6] - The Pro series, which includes models like the Passat ePro and the newly launched Langyi Pro, focuses on providing intelligent features and advanced driving assistance systems, thereby expanding its market reach [3][4] Market Performance - The Pro series has achieved a nearly 9% market share in the fuel vehicle segment, with cumulative sales reaching 850,000 units from January to October 2024, indicating strong market acceptance [2][3] - The company plans to introduce six new energy models within the next year, with a target of over 20 new models by 2030, reflecting its commitment to expanding its product lineup [8][9] Strategic Partnerships - SAIC Volkswagen is actively collaborating with leading technology companies such as Baidu and Huawei to enhance its product offerings and integrate advanced technologies into its vehicles [2][7] - The company is shifting from a traditional supply chain model to a joint development approach, aiming to create top-tier product experiences in smart driving and cockpit systems [7][8] Organizational Transformation - The company is undergoing internal changes to improve efficiency and responsiveness to market demands, including the adoption of modern organizational structures and management practices [8][9] - SAIC Volkswagen is focusing on user engagement through initiatives like the ID. ERA "Pioneer Experience Program," which invites users to participate in product testing and feedback [7][8] Future Outlook - The company remains optimistic about navigating the challenges posed by the gradual reduction of government subsidies for electric vehicles, leveraging its strong fuel vehicle base as a buffer [9][10] - By the end of 2025, SAIC Volkswagen expects to surpass cumulative sales of 26 million units, maintaining its position as a leading brand in the domestic market [9][10]

Group 1 - The core viewpoint of the news is the official launch of SAIC Volkswagen's new energy product series ID.ERA at the 2025 Guangzhou International Auto Show, which includes the introduction of the brand's first 9-series flagship SUV [1] - The ID.ERA series will cover all new energy models in the future, focusing on six core initiatives to create a new framework for future mobility [1] - The company plans to launch six new energy models in 2026 and over 20 models by 2030, demonstrating a strong commitment to electrification [3][8] Group 2 - The 9-series flagship SUV is positioned as a "German full-level flagship SUV" with five key technological highlights, including advanced range-extending power and superior intelligent cockpit experience [4] - The Pro family has expanded with the debut of the Passat ePro, which emphasizes electric experience, comprehensive evolution, and elegant design [3][6] - By the end of 2025, SAIC Volkswagen's cumulative sales for the Volkswagen brand are expected to exceed 26 million, maintaining its leading position in domestic single-brand sales [8]