Group 1: Product Development and Market Expansion - The company's product "Fish Extreme Five Blessings at Home" has successfully entered Sam's Club and is currently in the sales assessment period, with strong sales performance in the hot pot category [2] - The company plans to expand its frozen product offerings beyond hot pot items, leveraging its production technology and supply chain advantages to develop new categories such as frozen pastries and baked goods [2][3] - The company is committed to enhancing its product matrix to meet diverse consumer demands and will continue to invest in R&D and marketing strategies to accelerate market penetration of new categories [3] Group 2: Online Sales Strategy - The company has established a comprehensive online sales network covering traditional e-commerce platforms like JD and Tmall, as well as emerging live-streaming platforms like Douyin [3] - It employs a mix of advertising strategies and influencer collaborations to boost brand awareness and user conversion rates, with notable online engagement from previous campaigns [3] - Future plans include optimizing online operations and deepening collaborations with platforms to unlock growth potential in online channels [3] Group 3: Supply Chain and Operational Efficiency - The supply chain is a core pillar of the company's frozen food business, with a comprehensive system covering procurement, production, cold chain storage, and logistics [4] - Recent capacity expansions at the production facility enhance flexibility and adaptability for multi-category development [4] - The company aims to continuously optimize supply chain resources and upgrade logistics networks to support multi-category expansion and channel diversification [4] Group 4: Financial Performance and Challenges - Despite an increase in gross margin due to product structure optimization and cost control, the company has not yet achieved profitability due to a decline in overall revenue [5][6] - The company faces challenges in adapting to new sales channels, having historically relied on traditional distribution methods, and is working to build a more channel-specific operational team [6] - The goal is to achieve efficient collaboration between traditional and emerging channels to drive new product sales [6]

Investment Rating - The report assigns an "Outperform" rating to the company with a target price of RMB 12.84 per share [4][14]. Core Insights - The company is experiencing performance pressure due to weak demand and intense competition in the industry, with expectations for improvement in future operations [1][15]. - The company is a leading player in the frozen rice and flour products sector, with promising growth from new categories and channels [14][11]. Financial Summary - Revenue for 2023 is reported at RMB 7,056 million, with a projected decline to RMB 6,632 million in 2024, followed by a slight recovery to RMB 6,812 million in 2025 [3][7]. - Net profit attributable to shareholders is expected to decrease from RMB 749 million in 2023 to RMB 542 million in 2024, with a gradual increase to RMB 641 million by 2027 [3][7]. - The earnings per share (EPS) is projected to be RMB 0.62 in 2024, increasing to RMB 0.73 by 2027 [3][14]. Revenue Breakdown - In 2024, the retail and innovation market revenue is expected to be RMB 5.19 billion, down 7.8% year-on-year, while the catering market revenue is projected to increase by 1.06% to RMB 1.45 billion [17]. - Revenue from frozen rice and flour products is anticipated to be RMB 5.6 billion in 2024, reflecting a decline of 3.95% [17]. Profitability Metrics - The gross profit margin (GPM) for Q4 2024 is expected to be 21.48%, down 1.28 percentage points year-on-year, with a recurring net profit margin of 6.77% [16][15]. - The company’s net asset return (ROE) is projected to decline from 17.3% in 2023 to 12.3% in 2024, stabilizing at 12.0% from 2025 to 2027 [3][7]. Market Position - The company is recognized as the largest and most established player in the frozen food industry in China, with a comprehensive cold chain system and a strong brand presence [11][14]. - The company has been actively enhancing product quality and cost-effectiveness while expanding into new channels and improving customized services [17][15].