2025年上半年，公司持续推进全渠道拓展策略，新增经销商44家。报告期内，经销特通业务重点布局交 通枢纽及教育场景，深化高铁特通渠道矩阵：在巩固上海局、武汉局（一等座/商务座）礼赠业务基础 上，成功拓展手推车、VIP候车室等多元服务模式。同时，公司积极开拓校园营养餐领域，成功落地苏 州城区学校配餐项目。报告期内，公司为加速全国化布局，通过深圳礼品展等平台强化对外区域招商。 同时，依托"下午茶定制"、"专属配餐"等创新项目赋能经销商，有效提升其日销能力；并协同经销商共 同开发与服务终端大客户，持续培育和扩大核心经销商网络规模及销售贡献，从而进一步扩大了公司在 华东区域的销量与市场影响力。 （企业公告） 8月26日，来伊份发布2025年半年报。其中显示，2025年上半年，公司实现营业收入19.4亿元，同比增 长8.21％，主要系公司拓展新业务渠道及新模式业务收入增加所致；净亏损0.51亿元，同比转亏，主要 系公司销售毛利额下降所致。 截至2025年06月30日，公司门店总数2979家，同比减少14.2%。其中：直营门店1395家，占比47%；加 盟门店1584家，占比53%。加盟占比的逐年提升，标志着公司逐渐从传 ...

Summary of Conference Call Company and Industry Overview - The conference call discusses the performance and outlook of a company in the food industry, specifically focusing on its revenue growth, product categories, and market strategies. Key Points Financial Performance - The company reported a total revenue of 2.412 billion yuan for 2024, representing a year-on-year growth of 16.79% [1] - The scale of operations reached 291 million yuan, with a year-on-year increase of 39.01% [1] - The company's Q4 revenue was 76.62 million yuan, marking a record high for a single quarter in its history [1] Product Categories and Growth - All three core product categories showed growth, with cloud products performing exceptionally well [1] - Small packaging products exhibited strong performance, particularly in circulation and human channels [4] - The company has introduced new products, including various types of meat and plant-based options, which have received positive market feedback [2] Channel Performance - The company achieved steady growth across all seven major regions in China, with notable performance in temporary and modern channels [3] - The temporary channel expanded to cover over 100 temporary systems and more than 30,000 stores, achieving over 100% growth [3] - Online sales faced challenges, experiencing a single-digit decline, but showed signs of recovery towards the end of the year [7] Market Strategy - The company is focusing on a multi-channel strategy, including traditional retail and e-commerce, to enhance market penetration [9] - There is an emphasis on product innovation and differentiation to meet consumer demands and maintain competitive advantages [22][23] - The company plans to expand its product offerings and improve packaging to cater to different consumer preferences [10][28] Supply Chain and Cost Management - The company is expanding its production capabilities, including a new facility in Guangxi, to enhance supply chain efficiency [18] - Cost pressures are anticipated due to rising raw material prices, but the company expects to manage these within a stable range [20][46] Future Outlook - The company aims for continued growth in the fish product category, projecting a high-speed growth trajectory [26] - There is confidence in the market potential for the safety egg product category, with expectations of reaching a market size of 100 billion yuan [36] - The company is committed to maintaining quality over price competition, focusing on long-term brand development [25] Additional Insights - The company has received recognition for its social responsibility initiatives, including awards for sustainable development [5] - The management emphasizes the importance of innovation and adapting to consumer trends to ensure long-term success [24][37] Conclusion - The company is positioned for growth in 2025, with a focus on expanding its product lines, enhancing supply chain capabilities, and maintaining a strong market presence through innovative strategies and quality products.